GenotropeDeck
Upcoming SlideShare
Loading in...5
×
 

GenotropeDeck

on

  • 301 views

 

Statistics

Views

Total Views
301
Views on SlideShare
301
Embed Views
0

Actions

Likes
1
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Forefront of trends towards more personalized search and pay for performance

GenotropeDeck GenotropeDeck Presentation Transcript

  • “ Where experience leads to opportunity” www.genotrope.com
  • Recruiting is Costly and Painful
    • The majority of 3 rd party recruiters, a $5 Billion market, do not earn their fee.
      • placing ads
      • Buzzword matching
    • The online job market inefficiently produces $6 Billion in revenue, mostly through advertising supported job posting.
      • High noise to signal ration, unqualified applicants
      • Keywords matching not adequate
  • Solution: To Connect Companies and Talent more Efficiently and Cost Effectively
    • Anonymous personalized search providing “better fit” matches to companies based on the users work history.
    • No Buzzword Matching or Keyword Searches.
    • Reduce the Cost of Hire by shrinking expenses of 3 rd Party Recruiter fees.
    • Better tool for companies to find and communicate with a targeted pool of potential employees.
    View slide
  • Our Unique Approach
    • Company Genealogy Database
      • Professional graph
      • Talent Target graph
    • Novel “Better Fit” Matching Algorithm Utilizing Work History
      • Addresses cultural issues as well as industry skills
      • Targeted communication channel
    • Feed and Updates on Companies in Graph
      • JIT recruiting candidate pool
    View slide
  • Size of Market
    • Top Down
      • US online job advertising market $ 6 B
      • US 3 rd party recruiters$ 5 B market
    • Bottom Up
      • Indeed.com 1600 posted Start Up jobs Boston 02/01/09
      • 1600@ 2mo to fill= 12mo/2 =6x 1600=9600/positions yr
      • 9,600x $ 5K avg cost/hire = $48,00,000 yearly TAM
  • Business Model
    • FeeScription
    • Pay for Performance transaction fee based upon hire. $ 5,000 with 30 day guarantee
    • or
    • Upfront subscription $ 1,000 for registration of company and control of company page, Talent Graph and information feeds for news and jobs.
  • Competitors
    • Large Companies
    • CareerBuilder
    • Monster
    • Dice
    • Ladders
    • Hotjobs
    • JobFox
    • Climber
    • ……… ..niche boards
    • New Entrants
    • Linkedin
    • Indeed
    • Jobster
    • NotchUp
    • Standoutjobs
    • SnapTalent
    • Startuply
    • …… .many more
  • Marketing Plan
    • Validate Concept, Boston Launch:Startup and Emerging Tech Companies: Niche
    • Metrics and a/b testing to improve key conversions
    • Improve organic growth by tuning SEO
    • Introduce product at Recruiting Industry events
    • Massive PR campaign spawned by selection as BlogMaverick Stimulus Plan investment
    • Direct Sales: 150 accounts in 9 months
    • Scale across geographies and domains
    • Tom Summit CEO, CPO, Founder
    • -19 years recruiting for emerging technology and startup companies.
    • - 10 years sales Intel, Nec
    • Ganesh Ramani CTO, architect, developer
    • - 10 years Java, expert agile development
    • Alex Epstein Technical Advisor
    • - veteran of 3 startups as VP Engineering, Consultant . 5 yrs managing offshore teams
    • Currently two senior s/w engineers, with access to more, in Mumbai In.
    Team
  • Projected Monthly Expenses
    • Head Count
    • CEO 7,500
    • IN Eng (2) 7,000
    • Payroll tax 1,000
    • Marketing 1000
    • Benefits 1,500
    • Hosting 500
    • Rent/systems 0
    • Total $18.5k
  • Revenue Projections by Qtr after Funding $280,000 220 $220,000 12 $60,000 Total $100,000 $80,000 $60,000 $40,000 Revenue 70 $70,000 6 $30,00 60 $60,000 4 $20,00 50 $50,000 2 $10,00 40 $ 40k 0 Subs @ $ 1K Hires @ $ 5k Q4 Q3 Q2 Q1
  • Status and Milestones
    • Currently
    • Boston Public Beta
    • ~7K Visitors/month
    • #1 Google Result “Boston Startup Jobs”
    • Upcoming
    • Release Registered Company Features
    • Populate database prior to National Launch
    • Sign up 40 Company Subscriptions in 90 days
  • Financing
    • Currently self funded
    • Genotrope can significantly increase our value by raising $100,000 to be used for a national launch and metrics based product improvements targeted at increased conversions.
    • Offering 10% of the company
  • Contact
    • Tom Summit [email_address]
    • http://www.linkedin.com/in/tsummit