GenotropeDeck

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  • Forefront of trends towards more personalized search and pay for performance
  • GenotropeDeck

    1. 1. “ Where experience leads to opportunity” www.genotrope.com
    2. 2. Recruiting is Costly and Painful <ul><li>The majority of 3 rd party recruiters, a $5 Billion market, do not earn their fee. </li></ul><ul><ul><li>placing ads </li></ul></ul><ul><ul><li>Buzzword matching </li></ul></ul><ul><li>The online job market inefficiently produces $6 Billion in revenue, mostly through advertising supported job posting. </li></ul><ul><ul><li>High noise to signal ration, unqualified applicants </li></ul></ul><ul><ul><li>Keywords matching not adequate </li></ul></ul>
    3. 3. Solution: To Connect Companies and Talent more Efficiently and Cost Effectively <ul><li>Anonymous personalized search providing “better fit” matches to companies based on the users work history. </li></ul><ul><li>No Buzzword Matching or Keyword Searches. </li></ul><ul><li>Reduce the Cost of Hire by shrinking expenses of 3 rd Party Recruiter fees. </li></ul><ul><li>Better tool for companies to find and communicate with a targeted pool of potential employees. </li></ul>
    4. 4. Our Unique Approach <ul><li>Company Genealogy Database </li></ul><ul><ul><li>Professional graph </li></ul></ul><ul><ul><li>Talent Target graph </li></ul></ul><ul><li>Novel “Better Fit” Matching Algorithm Utilizing Work History </li></ul><ul><ul><li>Addresses cultural issues as well as industry skills </li></ul></ul><ul><ul><li>Targeted communication channel </li></ul></ul><ul><li>Feed and Updates on Companies in Graph </li></ul><ul><ul><li>JIT recruiting candidate pool </li></ul></ul>
    5. 5. Size of Market <ul><li>Top Down </li></ul><ul><ul><li>US online job advertising market $ 6 B </li></ul></ul><ul><ul><li>US 3 rd party recruiters$ 5 B market </li></ul></ul><ul><li>Bottom Up </li></ul><ul><ul><li>Indeed.com 1600 posted Start Up jobs Boston 02/01/09 </li></ul></ul><ul><ul><li>1600@ 2mo to fill= 12mo/2 =6x 1600=9600/positions yr </li></ul></ul><ul><ul><li>9,600x $ 5K avg cost/hire = $48,00,000 yearly TAM </li></ul></ul>
    6. 6. Business Model <ul><li>FeeScription </li></ul><ul><li>Pay for Performance transaction fee based upon hire. $ 5,000 with 30 day guarantee </li></ul><ul><li>or </li></ul><ul><li>Upfront subscription $ 1,000 for registration of company and control of company page, Talent Graph and information feeds for news and jobs. </li></ul>
    7. 7. Competitors <ul><li>Large Companies </li></ul><ul><li>CareerBuilder </li></ul><ul><li>Monster </li></ul><ul><li>Dice </li></ul><ul><li>Ladders </li></ul><ul><li>Hotjobs </li></ul><ul><li>JobFox </li></ul><ul><li>Climber </li></ul><ul><li>……… ..niche boards </li></ul><ul><li>New Entrants </li></ul><ul><li>Linkedin </li></ul><ul><li>Indeed </li></ul><ul><li>Jobster </li></ul><ul><li>NotchUp </li></ul><ul><li>Standoutjobs </li></ul><ul><li>SnapTalent </li></ul><ul><li>Startuply </li></ul><ul><li>…… .many more </li></ul>
    8. 8. Marketing Plan <ul><li>Validate Concept, Boston Launch:Startup and Emerging Tech Companies: Niche </li></ul><ul><li>Metrics and a/b testing to improve key conversions </li></ul><ul><li>Improve organic growth by tuning SEO </li></ul><ul><li>Introduce product at Recruiting Industry events </li></ul><ul><li>Massive PR campaign spawned by selection as BlogMaverick Stimulus Plan investment </li></ul><ul><li>Direct Sales: 150 accounts in 9 months </li></ul><ul><li>Scale across geographies and domains </li></ul>
    9. 9. <ul><li>Tom Summit CEO, CPO, Founder </li></ul><ul><li>-19 years recruiting for emerging technology and startup companies. </li></ul><ul><li>- 10 years sales Intel, Nec </li></ul><ul><li>Ganesh Ramani CTO, architect, developer </li></ul><ul><li>- 10 years Java, expert agile development </li></ul><ul><li>Alex Epstein Technical Advisor </li></ul><ul><li>- veteran of 3 startups as VP Engineering, Consultant . 5 yrs managing offshore teams </li></ul><ul><li>Currently two senior s/w engineers, with access to more, in Mumbai In. </li></ul>Team
    10. 10. Projected Monthly Expenses <ul><li>Head Count </li></ul><ul><li>CEO 7,500 </li></ul><ul><li>IN Eng (2) 7,000 </li></ul><ul><li>Payroll tax 1,000 </li></ul><ul><li>Marketing 1000 </li></ul><ul><li>Benefits 1,500 </li></ul><ul><li>Hosting 500 </li></ul><ul><li>Rent/systems 0 </li></ul><ul><li>Total $18.5k </li></ul>
    11. 11. Revenue Projections by Qtr after Funding $280,000 220 $220,000 12 $60,000 Total $100,000 $80,000 $60,000 $40,000 Revenue 70 $70,000 6 $30,00 60 $60,000 4 $20,00 50 $50,000 2 $10,00 40 $ 40k 0 Subs @ $ 1K Hires @ $ 5k Q4 Q3 Q2 Q1
    12. 12. Status and Milestones <ul><li>Currently </li></ul><ul><li>Boston Public Beta </li></ul><ul><li>~7K Visitors/month </li></ul><ul><li>#1 Google Result “Boston Startup Jobs” </li></ul><ul><li>Upcoming </li></ul><ul><li>Release Registered Company Features </li></ul><ul><li>Populate database prior to National Launch </li></ul><ul><li>Sign up 40 Company Subscriptions in 90 days </li></ul>
    13. 13. Financing <ul><li>Currently self funded </li></ul><ul><li>Genotrope can significantly increase our value by raising $100,000 to be used for a national launch and metrics based product improvements targeted at increased conversions. </li></ul><ul><li>Offering 10% of the company </li></ul>
    14. 14. Contact <ul><li>Tom Summit [email_address] </li></ul><ul><li>http://www.linkedin.com/in/tsummit </li></ul>

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