3. CONTENTS PAGE NO. INTRODUCTION 4 PROJECT TEAM 5 PROJECT PYRAMID 6 PROJECT INTRODUCTION 7 DESIGN 8 IMPLEMENTAION 11 BEFORE AND AFTER 12 FINISHED STORE INTERNALLY AND EXTERNALLY 16 PROJECT PLANNING 19 BARCHART 20 GRAPHS 22 3 INDEX ROXTON-VIVA COLLAGE MALL(JALANDHAR)
4. INTRODUCTION 4 ROXTON IS OFFERING CASUAL BRANDS INTO MENS WEAR. ROXTON IS SISTER CONCERN OF RAJHANS EXPORTS WHICH IS THIRD BEST TR IMPORTERS.ROXTON PROMISES HUNDRED PLUS RETAIL OUTLETS ACROSS THE COUNTRY BY 2011.ROXTON HAS ALREADY MADE ITS PRESENCE IN CITIES LIKE DELHI,MUMBAI.CHHATTISGARH,HARIYANA & PUNJAB THE STORE HAS CUSTOMER SERVICE DESK TO HELP CUSTOMER WITH ITS RELATED SERVICES ADDRESS : ROXTON FIRST FLOOR FF 22-A VIVA COLLAGE MALL GRANT TRUCK ROAD PARAGPUR, NEAR LOVELY UNIVERSITY JALANDHAR-400101 ROXTON-VIVA COLLAGE MALL(JALANDHAR)
5. PROJECT HEAD MR. ARVIND PUROHIT PROJECT TEAM ARCHITECT: MR. BV RAGHAV (IIT) PROJECT MANAGER- SURESH TIWARI PROJECT ENGINEER-. MR.SURJEET DHIMAN & SITE EXECUTION TEAM 5 ROXTON-VIVA COLLAGE MALL(JALANDHAR)
6. 6 REALISING THE APPROVED DRAWINGS SITE SURVEY PROJECT EXECUTION PRODUCT STUDY W.R.T. MARKET DESIGNING AS PER THE PRODUCT’S REQUIRMENT PROJECT BUDGETING SUGGESTION IN DESIGN AS PER SITE SURVEY CUSTOMER SATISFACTION APPROVALS PROJECT INTRODUCTION DESIGN IMPLEMENTATION PROJECT PYRAMID ROXTON-VIVA COLLAGE MALL(JALANDHAR)
7. PROJECT INTRODUCTION 7 ROXTON’S PRODUCT MARKET STUDY TO DESIGN SHOW ROOM FOR ROXTON ROXTON HAS VERY TOUGH COMPETIOTRS IN THE MARKET ROXTON REQUIRES MORE FOOTFALL OF CUSTOMERS CUSTOMER AGE GROUP IS 18 YEARS OLD TO 40 YEARS OLD THE SHOWROOM REQUIRES A ROUGH AND ATTRACTIVE LOOK THE COST CUTTING HAS TO BE LESS BY 30% WITH EXISTING ONE COMPETITORS & MANY MORE…. VALUE ENGINEEERING FOR ROXTON ROXTON SPENDS ABOUT 20 LACS ON PER STORE SHOWROOM HAS ONLY STATIC AND FORMAL LOOK BREAK UP OF B.O.Q. WITH DETAIL COST ANALYSIS POINTING TOWARDS HIDDEN COST DUE TO POOR DESIGN
8. DESIGN COST ANALYSIS COST CUTTING OF ALMOST 50% 3D-MODELING SOFTWARES CATIA STATIC + DYNAMIC 3D-MODELING AND DESIGN PROPOSED AN AUTO-FOCUSED MODIFIED BIKE ON CEILING A ROUND S.S. GANDOLA AT THE CENTRE A SEMI ROUND CASH COUNTER AT THE BACK OF STORE A ROUGH AND DARK LOOK TO OVER ALL STORE M/S/ POWERDE COATED FIXTURES LIGHTING WITH CALCULATED INTENSITY IRONICALLY POSTIONING OF MIRRORS SYMMETRICAL PLACING OF DUCTING AND FIREFIGHTING PIPIES A VERY ATTRACTIVE BLUE ILLUMINATED TRANSPARENT LOGO
10. 10 FOOT FALL IN SHOP FOOT FALL IN % THE ABOVE REPORT IS BASED ON A SURVEY CONDUCTED FOR A MONTH IN JALANDHAR VERIFIED AND APPROVED BY ROXTON ROXTON-VIVA COLLAGE MALL(JALANDHAR)
11. STORE LAYOUT 11 IMPLEMENTATION ROXTON-VIVA COLLAGE MALL(JALANDHAR)