British Airways unveils winning dovedesign for London 2012 aircraftThe design of the British Airways aircraft to celebrate...
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British airways unveils winning dove design for london 2012 aircraft

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Info on British Airways announcing it will paint doves on its aircraft to celebrate the Olympics.

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British airways unveils winning dove design for london 2012 aircraft

  1. 1. British Airways unveils winning dovedesign for London 2012 aircraftThe design of the British Airways aircraft to celebrate the London 2012 Olympic and ParalympicGames will be ‘The Dove’ by up and coming British designer Pascal Anson. His artwork beathundreds of entries in the BA Great Britons Programme, and was chosen by a judging panel includingTurner-prize nominated artist and Royal Academician Tracey Emin, the Royal Academy of Arts andthe airline.As BA Great Britons mentor, Tracey Emin has advised Pascal during the project, and said: “It wouldhave been easy to put a motif or a pattern on the side of an aircraft – but Pascal’s design takes it toanother level. He uses the entire livery of the aircraft to redefine the way you look at it. The dove is astunning piece of work and will bring real excitement to anyone who flies on one of the repaintedplanes.”The 38 year-old designer and artist from Brighton, also a Design Tutor at Kingston University, hasspent the past few months honing his design with Emin. It will be emblazoned across a number ofBritish Airways aircraft and seen by a global audience of millions.BA Great Britons winner Pascal Anson, said: “On my journeys from Brighton to London, I’ve oftenlooked up at aircraft landing at Gatwick and wondered if it’s a ‘bird or a plane’, and the idea developedfrom there. When I started researching birds further I realised it had to be a dove. Not only are they asymbol of peace and social unity, but they were also used in previous Olympic Games ceremonies,including the last London Games in 1948.”To create an illusion of a dove, Pascal spent hours in a cote observing the birds. He incorporates theirintricate detail on the livery, which will use a new colour of paint produced by the British Airwaysengineering team and its suppliers.Frank van der Post, British Airways managing director, brands and customer experience, said: “Whenwe invited up and coming British artists to submit a design to celebrate the London 2012 Games, wedidn’t expect a concept that would change the way we look at the aircraft - yet Pascal’s work hasachieved this and we’re very proud to be sharing it with the world on our giant flying canvas!”The BA Great Britons Programme was launched to discover the best of British talent in Art, as well asFood and Film and offer British talent a platform in the run up to the London 2012 Games. Pascal’saircraft launch will coincide with the unveiling of a London 2012 inspired menu, created by SimonHulstone with support from Michelin-star restaurant owner and chef Heston Blumenthal, and short filmwritten by Prasanna Puwanarajah with mentoring from scriptwriter and director Richard E Grant. Allthree projects will be unveiled to the public in April.For more information, visit: Facebook.com/britishairways

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