The explosive use of social media and mobile devices are fundamentially changing just any everything about the way comapnies are engaging with consumers. And enterprise sales and marketing teams are right at the center of this transformation.
Altimeter analyst Susan Etlinger and tracx EVP Geoff Farris discuss the latest trends in enterprise social media measurement, as well as practical tips on how you can drive more revenue and sales through social channels.
In this session, you'll learn:
- Latest trends in enterprise social media measurment and ROI: what other companies are doing and where they're still falling short.
- Why both organizational and technical elements play such a critical role in effective social measurement and what changes are required.
- How social media management system (SMMS) pioneer, tracx, can help you mine social conversations in real time to find--and engage--with people actively looking for your product on social networks.
You'll find the audio webinar archive here: https://www.slideshare.net/tracx/enterprise-social-media-money-pit-or-revenue-golden-ticket