We know that explainer videos can be an asset for your business. You see them everywhere on the web. Gone are the days when people read pages of manual or scrolled through websites to get the information about the product or service they are looking for.

1. The Brain Science of Videos: How
Explainer Videos Increase Conversions
and Why You Need One

2. How Explainer Videos Increase
Conversions and Why You Need One
We know that explainer videos can
be an asset for your business. You
see them everywhere on the web.
Gone are the days when people read
pages of manual or scrolled through
websites to get the information about
the product or service they are
looking for. Smart businesses around
the world are using explainer videos.
They are the powerful marketing tool
that businesses are swearing by to
jump conversion rates. They are tools
that help businesses to establish and
build a brand online.
A quick recall on what explainer
videos are: they are short
animated videos that explain
about your products or services
in a way that engages the
audience. They connect
emotionally with the audience
and convey stories about your
business effectively to them.
Explainer videos are
informative as well as
entertaining.
For more information please visit
Your website:
www.toonexplainers.com

3. Promotional
Videos
Explainer Videos Startup Videos
Our Key Services,
Product Videos Infographic Video
Whiteboard
Animation

4. Why do you need explainer videos?
Investment
Any marketing tool is an investment for your business and explainer videos
are the most effective tools that will give you better return in investment. Your
explainer videos can be used across various platforms – social media, websites,
presentations, live pitches, etc. They can be used as a promotion and an advertisement
tool for a long time after they are created. While explainer videos may seem like
taking a chunk of your budget but they are a great investment.
Grab attention
The traditional web content can get you only so far. Whatever you try, they
either fail to gain audience attention or lose their interest after a few minutes. After all
the average attention span of audience is just 7 seconds. Moreover, too much
information crammed together can confuse the visitors. All these can prove to a
disaster for your business. An explainer video, however, can gain audience attention
immediately. Not only that, they also hold their attention through the video and help
them make buying decision, enhance brand visibility, improve customer relationship
and boost conversion rates. It is quite simple why you should use explainer videos to
build your brand.

5. Increase web traffic
Your website has a greater potential of being viewed when they have a video on
them. Your visitors also stay for a longer time when there is a video on the webpage.
That’s how explainer videos can increase your web traffic. And if the video goes viral,
then your brand is sure to gain popularity in the shortest time.
Rank higher in google search
Websites with videos are traditionally known to rank higher in the google
search. Would you read pages of worth of texts before making purchases on a website? It
sounds rather boring, isn’t it? The truth is these boring web pages will rank your website
lower in google search. It is a sure way of fleeing your customer from your site. Videos,
on the other hand, increase the time customers spend on your site and help you gain
exposure, ranking higher on google search engine.
Sharable
Explainer videos are not just confines to your website. They can be uploaded to
video sharing websites like YouTube and Vimeo. These videos then will be easily sharable
on social media sites like Facebook, twitter, LinkedIn, etc. The more places your explainer
video is shared online, the greater is the exposure of your brand. As these videos are under
two minutes or less, they are readily viewed by visitors on their smart phones, a device
that has majorly helped the boost of explainer videos. Further, when people share
explainer videos about your bran, product or service, it is an endorsement of your brand.

6. Makes you stand out
In this crowded virtual world, it is hard for businesses to stand out and
attract customers. Customers want to know the personality behind the logo. This is
the only way to stand out in the crowd. Explainer videos can help you connect
instantly with your customers. They create emotional connection with the customers
that helps your customer stand out. This helps customers gain your trust and increase
your brand value. Businesses all over the world are using explainer videos for a
number of purposes. They are used to create awareness of your brand, introduce new
products or services, provide reviews and clarify misconceptions about your products
or services. Explainer videos can be the x-factor that attracts your customers to your
business.
Simplify your message
With the help of explainer videos, you can explain information about
intangible products and complicate information about your product or business into
simpler form that is easily understood by viewers. They can liven up your
information. Explainer videos can even liven up your pitch. PowerPoints or pages of
texts can get boring very quickly. Explainer videos, on the other hand, can capture
the attention of audience immediately. With engaging visuals and strong script they
can help you explain complex ideas easily.

7. Why are explainer videos so effective ?
The brain science behind explainer videos!
The main reason why explainer videos are such a huge success is that
humans traditionally have a affinity to videos. They opt for videos anytime over pages
of texts. We are hardwired to be attracted towards visuals rather than texts. Human
brain understands images better than texts. They stimulate your brain better. Our
ancestors used stones and bones to carve images on the walls and that happened long
before they started writing. While images are instantly processed by our brains, texts
take a longer route, a few nanoseconds before they reach the brain. Texts are first
processed by short term memories in our brain band then reach the long time memory
when you read it a time or two. Images, on the other hand, are immediately processed
and already present in our long time memory. The patterns and designs are already
stored in our brain when we see videos; our brains merely recall what is already stored.
So, you understand why you retain information easily when you watch a video rather
than read texts.
The science behind explainer videos just confirms the statistics and data we
have gathered about the success of this marketing tool for your business. Further, we
learn more visually than through texts. Our retention of information while watching
videos is greater than what we retain when we read plain texts.

8. According to dual code theory that supports the success of
explainer videos, people retain only 10 percent of what they hear. However,
when both our auditory and visuals senses are stimulated, the retention rate
goes as high as 68 percent. When both the auditory and visuals senses are
put to use, it engages the audience more thoroughly and retains the
information better. The human brain is simulated enough by videos that it
leaves a lasting impact on the visitors. This means your product or service
video will be in your audience mind for a longer time compared to a manual
or a webpage on them.
Further, texts need more concentration and attention as they are
first stored in your short time memory. As videos directly reach your long
time memory, they are easy to understand. Further, a combination of video
and audio grabs the attention of audience easily. They help you emotionally
connect with the audience. When audience connects emotionally with you,
they stay with your brand for a longer time. This creates brand loyalty. So,
investing in explainer videos that are short, interesting and effective can be
great for your business.

9. Why should your business use an explainer video?
To really succeed in marketing your product or service, it is good to
have a scientific basis for the success of the marketing tool. Explainer videos
are backed by the science of how human brains work. Videos stimulate the
viewers. They have a greater chance of delivering the result you expect from
your marketing tool. The psychology of the audience as well as neuroscience
enlightens us why explainer videos can be great for your business.
Further, explainer videos reach a larger audience. Businesses,
today, need a strong online presence to survive in the market. Explainer
videos are of short duration which is a definite advantage for your business,
they are engage audience attention which is a primary reason for their
success and they can share. The science of sharing works positively for
explainer videos. It is very simple. When audiences like what they see and
hear, they want to share it with others. With social media sites and exclusive
video sharing platforms, sharing information about your product is easier for
you but more importantly for your audience. This is why you see share
buttons everywhere on the internet. With all these in mind, you might want
to invest more in good explainer videos.

10. CONTACTUS
Explainer videos are informative as well as entertaining. They
assist you in getting your message across your audience that
results in better conversion rates as well as better return of
investment.
Toon Explainers
Saibaba colony
Coimbatore,
Tamilnadu 641038
India.
+91 (0) 8220000769
www.toonexplainers.com
info@toonexplainers.com

11. THANK YOU
Toon Explainers
Saibabacolony,
Coimbatore,
Tamilnadu 641038
India.
+91 (0) 8220000769
http://www.toonexplainers.com/