Cinema In 2020

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Presentation at the Digitraining plus 2010 event at the Finnish Film Foundation. …

Presentation at the Digitraining plus 2010 event at the Finnish Film Foundation.

All photos used in the presentation are under creative commons license

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  • Creating a “Counsultancy in the digital age”
    - eating own medicine
    - transparent, open
    - giving away as much information as possible
  • Some rights reserved _blank [AT] null66913
  • Some rights reserved ♥Denise A. Wells♥
  • Star wars original trilogy - star ships, thx sounds
    Jurassic park and T2 - computer generated imagenery
    Shrek and others of the genre - feature film computer animation, animation for both children and adults, Matrix bullet-time visual effects
    Avatar - 3D

    Getting closer all the time to provide more realistic visualization of fantasy elements
    - Not huge change, story is still the most important
  • Theaters must provide an advanced experience compared to homes and that is harder all the time - 360 degrees

    Digital distribution makes it possible to provide niche audiences the opportunity to see back catalogue movies in limited on-demand bases
    - maybe the sizes of the theaters will fall and audiences are provided more choice
  • Telephone great at 1on1
    press, still and moving images and sound (recorded media), broadcast great at delivering same content to large audiences
    - Internet provides many-to-many communication including all media types
    - People are getting used to that - how can movie theaters respond to this
  • - Live events require spectacles - real time becomes the big opportunity to interact with the global community

    - Online communities are with us all the time - the feedback and interaction with it is instantaneous
    - People require immediacy and real time content - delayed system is unsustainable
  • Going to movies is an event and an experience. It is a social event - and Internet technologies will not take away the people’s need for social interaction and experiences
  • The theaters are places to meet people and get experiences - movie related fan-happenings, theme events etc
    Global community, directors, actors etc. part of the live event
    Sharing makes experiences deeper

Transcript

  • 1. CINEMA IN 2020 TOMMI RISSANEN 20.02 2010
  • 2. TOMMI RISSANEN Digital and Social Media Consultant at Digital Media Finland Social media, emerging technologies and digital ecosystems explorer
  • 3. A P P Technology R Interaction O Experience A C H
  • 4. TECHNOLOGY
  • 5. DECADE HALLMARKS 1970 - 2001 Space Odyssey 1980 - Star Wars trilogy 1990 - Jurassic Park,Terminator 2 2000 - Shrek, Matrix 2010 - Avatar
  • 6. 2020 Immersive movie experience with the best picture and sound Smaller theaters with on- demand movies for the long tail of movies and back catalogue
  • 7. INTERACTION
  • 8. MEDIA ENVIRONMENT
  • 9. MEDIA ENVIRONMENT
  • 10. 2020 Global interaction in live events Instant feedback and communication with own communities Being social
  • 11. EXPERIENCE
  • 12. 2020 Movie theater as an event platform Global premieres with unique live content Sharing experiences
  • 13. 2020?
  • 14. 2020? Immersive experience Instant feedback Event platform Global interaction Cinema on demand Unique live content Social experience
  • 15. TOMMI RISSANEN +358401645364 TOMMI@RISSANEN.FI @rissanen