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CINEMA IN 2020
TOMMI RISSANEN
20.02 2010
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TOMMI RISSANEN
Digital and Social Media Consultant at Digital Media
Finland
Social media, emerging technologies and digital
ecosystems explorer
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A
P
P Technology
R Interaction
O Experience
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C
H
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TECHNOLOGY
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DECADE HALLMARKS
1970 - 2001 Space Odyssey
1980 - Star Wars trilogy
1990 - Jurassic Park,Terminator 2
2000 - Shrek, Matrix
2010 - Avatar
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2020
Immersive movie experience
with the best picture and sound
Smaller theaters with on-
demand movies for the long tail
of movies and back catalogue
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INTERACTION
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MEDIA ENVIRONMENT
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MEDIA ENVIRONMENT
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2020
Global interaction in live events
Instant feedback and
communication with own
communities
Being social
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EXPERIENCE
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2020
Movie theater as an event
platform
Global premieres with unique
live content
Sharing experiences
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2020?
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2020?
Immersive experience
Instant feedback
Event platform
Global interaction
Cinema on demand
Unique live content
Social experience
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TOMMI RISSANEN
+358401645364
TOMMI@RISSANEN.FI
@rissanen
Creating a “Counsultancy in the digital age”
- eating own medicine
- transparent, open
- giving away as much information as possible
Some rights reserved _blank [AT] null66913
Some rights reserved ♥Denise A. Wells♥
Star wars original trilogy - star ships, thx sounds
Jurassic park and T2 - computer generated imagenery
Shrek and others of the genre - feature film computer animation, animation for both children and adults, Matrix bullet-time visual effects
Avatar - 3D
Getting closer all the time to provide more realistic visualization of fantasy elements
- Not huge change, story is still the most important
Theaters must provide an advanced experience compared to homes and that is harder all the time - 360 degrees
Digital distribution makes it possible to provide niche audiences the opportunity to see back catalogue movies in limited on-demand bases
- maybe the sizes of the theaters will fall and audiences are provided more choice
Telephone great at 1on1
press, still and moving images and sound (recorded media), broadcast great at delivering same content to large audiences
- Internet provides many-to-many communication including all media types
- People are getting used to that - how can movie theaters respond to this
- Live events require spectacles - real time becomes the big opportunity to interact with the global community
- Online communities are with us all the time - the feedback and interaction with it is instantaneous
- People require immediacy and real time content - delayed system is unsustainable
Going to movies is an event and an experience. It is a social event - and Internet technologies will not take away the people’s need for social interaction and experiences
The theaters are places to meet people and get experiences - movie related fan-happenings, theme events etc
Global community, directors, actors etc. part of the live event
Sharing makes experiences deeper
