1. Got Your
Facebook Page &
Twitter Account?
http://prosintraining.com/ssm/2012/03/keeping-up-with-social-media/
Terri James, UNL Extension
Now What?
2. What is Social Media?
Definition of SOCIAL MEDIA from Merriam –
Webster.com:
forms of electronic communication (as Web sites
for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and other
content (as videos)
First Known Use of SOCIAL MEDIA
2004
5. Twitter …
Created in 2006
As of 2012 over 500 million users worldwide
Generating over 340 million tweets a day
Over 1.6 billion search queries a day
6. … Twitter …
A social network and micro-blogging
service
You blog ‘tweet’ with 140 characters or less
Share information with others you may not
necessarily share with
Opens your network with more contacts
more quickly
7. … Twitter
Can be sent directly through twitter
Many third-party applications
Allow you to ‘post’ at different times of the day
(schedule your tweets)
Hashtags
Helps you to mark keywords (topics)
Categorizes topics
http://www.hashtags.org/
8. Facebook …
Launched February 2004
As of September 2012 over 1 Billion users
Connect with current & potential
costumers, business partners, & fans
Facebook does not allow a business to
open a personal profile
9. … Facebook
Fan Pages (upside)
No limits to the amount of likes
Post anything about your business
Indexed by search engines helping with
SEO (Search Engine Optimization)
Fan Pages (downside)
People have to find you
11. Dashboards …
An interface that Hootsuite
helps you to Tweetdeck
organize all your
Social Media in Many more …
one place
A way to help
manage your time
12. Know that you have started –
what’s next?
Get to know your audience
Who are you trying to attract?
What do you what to say?
What may create a ‘Buzz’
Track your analytics (numbers)
13. How can you use these tools?
Communication
Connecting
Information
Advertising
More …
14. Ways to Communicate,
Connect & Inform
Stayup to date Humour
Photos Keep it human
Share Educate
Brand Show off your
Social media status
16. Engagement can
lead to more likes
More likes leads to
more engagement
More engagement
leads to more
business
17. Time …
How much time does all of this take?
Is it worth it?
Usea dashboard to help manage your
time
18. … Time
How much is each In June 2010 the
FB Fan worth? company Syncapse
(analytics company)
released a study
stating that a FB Fan
was worth $136.38
19. Spending
Loyalty
Recommendations
Earned media
value Value of each
Cost offset of fan
acquisition
fan …
20. Spending value
here refers to not
how much the
costumer spends,
but the ability to
visualize the … Value of each
product spending fan …
and how this
impacts the Spending
brand’s presence
21. The ability to
understand the
available means to
influence and
promote brand
loyalty with a … Value of each
target audience fan …
Loyalty
22. The propensity to
recommend a
product – the
probability of word-
of-mouth
… Value of each
fan …
Recommendations
23. The efficiencies of
the earned value
from reach and
frequency through
the FB platform
… Value of each
fan …
Earned Media Value
24. The efficiency in
which the brand’s
fans entice other to
the fan page
… Value of each
fan …
Cost of Fan
Acquisition
25. … Value of each fan
Know that you have the idea of a value
of each fan
Begin to track those fans and analyze
what is working and what is not
26. Tracking/Analytics …
Most Social Media tools have some type
of analytics
See where your audience is coming from
See what your audience likes (or does not
like)
27. … Tracking/Analytics …
Shows some key
metrics for the
previous week
Pink circles show
number of posts
Bottom shows
each post
28. … Tracking/Analytics …
See the demographics
of your page
Is this who your are
targeting?
See the location of
your Fans
See where your likes
are coming from
29. … Tracking/Analytics …
Change the type of
page content you
want to see
Graph 1 - How many
people saw your posts
Bar graph show how
many times people
saw your post
30. … Tracking/Analytics …
Customize your views
You can compare
the unique people
who created stories
vs. the unique
people who saw a
post from a friend
Keep things current (holidays sales) need to have engagement frequentlyAdd photos – top share item the more people share your stuff on their pages the more other find out about youShare you can like pages and share their stuff also share your stories brand your self – selfless promotion helpsMake people laugh – find funny youtube videos (soemtimes if they have nothing to do with your product the better)Make your brand human – did you do something with the community promote it!Educate find information that will help your customers learn something
Shares are people that have ‘used’ one of your posts on their page
Here you may want to explore the individual posts see what is going viral what people like and not like
Like tab Here you can break down the numbers even more demographics locations of fans
Reach Tab -- you can again customize the dates reach demographics tells you about the people that have seen the content of your page versus the like demographics that show who liked your pageOrganic is directly from your pageViral from a friends pagePaid ad
Again the demographics of the talking about factsCustomize: All stories, page likes, stories from your posts, metions and photo tags, posts by others
If you really like to see a lot of info you can download a lot more info
Another way to see how many and when people are visiting your SM channels
