Meshfire is a social media automation tool for teams who want to put an ROI on their efforts. In this video I inspect their internet marketing and how they are doing in terms of promoting their own SaaS. Get the video from http://tillcarlos.com/meshfire Meshfire is a social media automation tool for teams who want to put an ROI on their efforts. In this video I inspect their internet marketing and how they are doing in terms of promoting their own SaaS. Get the slides from http://tillcarlos.com/meshfire What you can learn from the Meshfire Marketing - How to write relevant articles on a corporate blog - How to push PR as a CEO Content - Content marketing - PR - JV & integrations - Social media - Word of mouth - Email marketing Want more? Subscribe here: http://tillcarlos.com/meshfire

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SaaS Marketing Analysis

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Disclaimer
I am in no way affiliated to Meshfire, Inc. This
analysis is solely based on marketing channels,
available to everyone. I cannot guarantee to
include everything. Comments and suggestions
are welcome. Please send to till@tillcarlos.com

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What can I learn here?
● How to write relevant articles on a corporate
blog
● How to push PR as a CEO

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Contents
1. Content marketing
2. PR
3. JV & integrations
4. Social media
5. Word of mouth
6. Email marketing
7. Conclusion

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Target market
Twitter users, mostly teams who need to work
against campaign goals. Why is the pricing then
so inexpensive (8
usd/m)?
I asked their CMO to learn
that they target marketing
teams of B2C products.

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Metric driven
The new analytics shows the user how the
completion of their task cards leads to increased
engagement, who the top engagers are, what
their top tweets are, and how many impressions
their content received.

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Onboarding
Easy, simple. Samuel Hulick would love it.

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What is Meshfire

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Content Marketing

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Blog
Good: more than 40
articles over 2.5 years Some have helpful
content, many just
reviews of PR mentions
http://www.meshfire.com/my-
favorite-spammers/ - best
practice: article about twitter
spam and how it occurs

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FAQ
Good, concise FAQ that
explains the product

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FAQ on Zendesk
Looks like the Zendesk forum
is not in use.

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Meshfire's content marketing
● [+] Blog is well written and informative and
updated often
● [+] Good FAQ
● [-] No other content marketing or repurposing

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PR

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● Mostly by the CEO, Eli Israel, who was
featured a couple of times about social media
and entrepreneurship
PR by the CEO
Like in this article on
forbes.com
Like in this article on
VentureBeat

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CEO PR leverage
● [+] Eli Israel, the CEO, is known successful
SaaS.
● [+] Articles about his knowledge on the blog
build trust are and insightful

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JV & Integrations

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Integrations

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Meshfire's JV marketing
● [+] Necessary integrations are done to operate
the software
● [-] The integrations are not used to drive
traffic

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Social Media

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Retweets / shares like that
is what the audience likes
Facebook

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facebook user group
Good method to help
users meet and share
knowledge

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Twitter
"If you have 5,000 followers but
also follow a similar amount it
becomes less impressive."
(from the Meshfire blog, link)

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Twitter communication
A lot of direct replies for
customer support

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Meshfire's social media marketing
● [+] Twitter account is well-maintained
● [-] No other channels

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Word of Mouth

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Customer testimonials Some people tweet their
statistics with images

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Blog posts
Reviews on blog posts are
used on their website!

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Email Marketing

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After trial signup
They use intercom.io (as
you can tell from the
header and the style)
This picture should link
to the video
Personally, 29 minutes is too
long for an introduction video

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Welcome email (cont)
Great actionable steps to
pick up the first-time user

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Engaging emails
This was sent after 4 days
of not using Meshfire

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This email comes on the
same day
This was sent after 6 days
of not using Meshfire

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Another welcome email? I don't feel special with getting
this email right away (no further
action taken), and without my
first name (placeholder
missing)

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Meshfire's email marketing
● [+] Great welcome email to help the user get
started

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Conclusion

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General notes
● A best performing marketing channel is not
clearly visible
● The software looks complete but underpriced

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Marketing ideas
● Improve twitter profile
● Better syndication for content marketing
● Statistics from the whole user base as content

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Can you check my SaaS?
Yes, if you have a marketing budget but are not sure if your actions
are effective.
What is your URL? Send it to me: till@tillcarlos.com
For more SaaS marketing content
subscribe to my blog on tillcarlos.com!