1. Targeted
“… it just works”
Jim Thompson
Worldnow
SVP Local Sales
@jtpush2

2. What is ?
It’s about delivering
your advertiser’s
message to the
right local user
Targeting Options
Geography: Target users by market or zip code
Context: Target users viewing relevant content
Behavior: Target users based on their interests
Demographic: Target users based on age, gender, income …
Retarget: Target users who visited advertiser’s website

3. Local Media Case Studies
1. Tapping out-of-market B2B dollars
2. Targeting local travelers
3. Locating brand enthusiasts

4. Case Study: Tap out-of-market B2B dollars
Opportunity:
Clean energy building
solutions company
Wants to reach
construction decision
makers in multiple
markets Kansas City
Meredith Broadcasting

5. Case Study: Tap out-of-market B2B dollars
 Customized Recommendation
 3-markets – Chicago, Dallas, Miami
 Decision makers, business owners
 B2B, construction, energy, real estate
 Campaign commitment $125K+
 Why it worked for advertiser
“Architects and building managers are the
decision makers that we needed to get in front of
and Worldnow Targeted has allowed us to do that.”
-- Derbigum Marketing Manager

6. Case Study: Targeting local travelers
Opportunity:
Raise awareness
about expanded flight
options
Seeking in-market
travelers
Cedar Rapids-Waterloo-Iowa City- Dubuque
Quincy Broadcasting

7. Case Study: Targeting local travelers
 Customized Recommendation
 Focus on local market only
 Users w/ travel interest, viewing travel content
 Campaign commitment $36K, 12 months
 Why it worked for advertiser
“The client uses Worldnow Targeted to gain a
competitive edge over other airports in the area …
by developing a strong local presence.”
-- Abbie Vandenakker, Digital Sales Specialist, KWWL

8. Case Study: Seeking brand enthusiasts
Opportunity:
Promote sales events
Seeking Harley-
Davidson enthusiasts
in and out of market
Las Vegas
Meredith Broadcasting

9. Case Study: Seeking brand enthusiasts
 Customized Recommendation
 Las Vegas market
 Male, motorcycle, automotive, Harley-Davidson
 Remarketing enabled in and out of market
 Campaign commitment $10K
 Why it worked for advertiser
“Advertiser directly credited the sale of at least one
motorcycle to the Targeted program and has
renewed twice since the original campaign.”
-- Holly Spoor, Digital Sales Manager, KVVU

10. Multi-category application

11. More information:
Jim Thompson | @jtpush2
jthompson@worldnow.com
212.389.5197
Lori Morgan
lmorgan@worldnow.com
502.412.0434