GETTING COMFORTABLE     WITH BEING  UNCOMFORTABLE.  An auto-biographic .pptx by Mark Fairbanks               @MarkFairbank...
1993-95 Dufour& Associates1995-97 Sprecher Barrett,SprecherBarrett Bertalot,SprecherBertalot(now called Noise)1997      Me...
2008
I was really good at making stuff like this.And then one day, I walked away. (sorta)
CREATIVE(S)Deliverables that come out of the CreativeDepartment made by an Art Director andCopywriter which have been appr...
CALL ME CRAZY,BUT THIS SEEMEDRATHER LIMITING.
MEANWHILE,DIGITAL WAS HAPPENING.
NIKE+
I NEEDED A NEWDEFINITION OF CREATIVE.
TO BE CREATIVEMEANS THE ABILITY TO USE YOUR UNIQUE PROBLEM    SOLVING TALENT     ON ANYTHING.
SO, WHO’S CREATIVE?MusiciansEntrepreneursMathematiciansHackersFood Truck OwnersWomen and ChildrenEveryone                 ...
THERE HAS NEVER BEEN A BETTER TIME TO BE   CREATIVE. EVER.
BUT.
TO BE REALLY GOOD AT IT,THERE’S A LOT TO LEARN. AND LEARNING HAPPENS      IN REAL TIME.
CONSIDER.
Half a billion people accessed mobileinternet worldwide in 2010.Usage is expected to doublewithin five years as mobileover...
Since I began giving my presentation, onFacebook there were:1,587,000 wall posts, 2,716,000photos uploaded and 10,208,000c...
75 percentThe percentage of U.S. iPad users that areinterested in seeing videos within magazineads on their iPad.Source: e...
FEEL A LITTLEUNCOMFORTABLE?       (It’s perfectly okay to say yes)
ifttt    eh.
What do weneed to learn?What does it (really) mean?   How do we deliver?  What does it look like?       What’s next?
Online LifeOffline
CREATIVE ELASTICITY
BUT.   (I know. Dangit.)
Most companies encouragetheir employees to simply dowhat they’ve always done—that makes for better profit,and it keeps emp...
ARE YOU READY FORA LIFETIME OFPLAYING IT SAFE?
#xdlab A Safe Place to See     How We All Think
T R A N S L AT O R L A B H O U R S A R E H E L D E A C H         W E E K O N T U E S D AY S A N D T H U R S D AY S      F ...
COMMUNITY                                      SUPPORT               SUSTAINABILITY                                       ...
ASK “WHY?”AND FERVENTLY BELIEVE    “WHY NOT?”
Thanks!
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
Getting Comfortable with Being Uncomfortable
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Getting Comfortable with Being Uncomfortable

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Getting Comfortable with Being Uncomfortable

  1. 1. GETTING COMFORTABLE WITH BEING UNCOMFORTABLE. An auto-biographic .pptx by Mark Fairbanks @MarkFairbanks translatordigitalcafe.com
  2. 2. 1993-95 Dufour& Associates1995-97 Sprecher Barrett,SprecherBarrett Bertalot,SprecherBertalot(now called Noise)1997 Meyer & Wallis (For a six-week cup of coffee)1997-2000 KohnkeKoeneke,KohnkeHanneken2000-05 Octane, Inc.2005-08 Hunt Adkins
  3. 3. 2008
  4. 4. I was really good at making stuff like this.And then one day, I walked away. (sorta)
  5. 5. CREATIVE(S)Deliverables that come out of the CreativeDepartment made by an Art Director andCopywriter which have been approved byThe Creative Director.
  6. 6. CALL ME CRAZY,BUT THIS SEEMEDRATHER LIMITING.
  7. 7. MEANWHILE,DIGITAL WAS HAPPENING.
  8. 8. NIKE+
  9. 9. I NEEDED A NEWDEFINITION OF CREATIVE.
  10. 10. TO BE CREATIVEMEANS THE ABILITY TO USE YOUR UNIQUE PROBLEM SOLVING TALENT ON ANYTHING.
  11. 11. SO, WHO’S CREATIVE?MusiciansEntrepreneursMathematiciansHackersFood Truck OwnersWomen and ChildrenEveryone Thanks to digital(and yes, art directors and copywriters)
  12. 12. THERE HAS NEVER BEEN A BETTER TIME TO BE CREATIVE. EVER.
  13. 13. BUT.
  14. 14. TO BE REALLY GOOD AT IT,THERE’S A LOT TO LEARN. AND LEARNING HAPPENS IN REAL TIME.
  15. 15. CONSIDER.
  16. 16. Half a billion people accessed mobileinternet worldwide in 2010.Usage is expected to doublewithin five years as mobileovertakes the PC as the mostpopular way to get on the Web.Source: mobiThinking 3/2011
  17. 17. Since I began giving my presentation, onFacebook there were:1,587,000 wall posts, 2,716,000photos uploaded and 10,208,000comments posted.Source: AllFacebook.com
  18. 18. 75 percentThe percentage of U.S. iPad users that areinterested in seeing videos within magazineads on their iPad.Source: eMarketer
  19. 19. FEEL A LITTLEUNCOMFORTABLE? (It’s perfectly okay to say yes)
  20. 20. ifttt eh.
  21. 21. What do weneed to learn?What does it (really) mean? How do we deliver? What does it look like? What’s next?
  22. 22. Online LifeOffline
  23. 23. CREATIVE ELASTICITY
  24. 24. BUT. (I know. Dangit.)
  25. 25. Most companies encouragetheir employees to simply dowhat they’ve always done—that makes for better profit,and it keeps employeescontent in jobs they knowthey can do.
  26. 26. ARE YOU READY FORA LIFETIME OFPLAYING IT SAFE?
  27. 27. #xdlab A Safe Place to See How We All Think
  28. 28. T R A N S L AT O R L A B H O U R S A R E H E L D E A C H W E E K O N T U E S D AY S A N D T H U R S D AY S F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T. T H E Y A R E F R E E A N D O P E N T O T H E C O M M U N I T Y. W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R . W E S E R V E R E A L LY S T R O N G C O F F E E . WE SHARE IDEAS. IT’S MAGIC.
  29. 29. COMMUNITY SUPPORT SUSTAINABILITY GRASS ROOTS SELL THROUGH GOOD LOCAL PULL EVENTS WORK ETHIC TASTINGS PRIDE CONSISTENCY STREET CREDAWARDS BREWERY TOUR SERVERS SCRATCH HOME BREWERS CRAFT FANATICS NEW FACE PROGRESSIVE SEASONALS, ABV PACKAGING UNTAPPD REAL MILWAUKEEANS CRAFT GLASSWARE FLAVOR CREATIVITY
  30. 30. ASK “WHY?”AND FERVENTLY BELIEVE “WHY NOT?”
  31. 31. Thanks!

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