Internet Marketing and SEO expert Josh Hoopes offers the following tips for SEO newbies if they want to get their sites ranking high in search engine results.

1. SEO Expert Joshua or “Josh” Hoopes Recommends Some Of The Things That
You Can Do To Get Top Page In Search Engine Results
Internet Marketing and SEO expert Josh Hoopes offers the following tips for SEO newbies if
they want to get their sites ranking high in search engine results.
When linking, you should use anchor texts containing your keywords. This is considered by
many industry insiders as the most influential factor that can affect the ranking of your site. This
may be a no-brainer for those who have already been doing SEO for some time, but the
relevance of this activity can be easily overlooked by many people, judging from the number of
websites all over the internet which are being linked to from external websites with keywords not
matching the target keyword it needs mentioning. This is an absolute waste of one of the most
helpful tools in SEO, one which could have gone a long way towards increasing their site's
ranking. Thus, it is extremely critical that you pick a keyword that you want to focus on for your
site, and utilize it as your anchor text particularly when other sites want to link to you. You
always have the option of communicating politely with the publishers of these other sites,
requesting for a slight change in the anchor text or keyword phrase when they're linking back to
you. But you must see to it that your keyword appears in harmony with the overall flow of the
linking articles, or it will have the tendency to look like spam or look completely out of place
within the story and can then have the opposite effect.
The credibility of sites linking back to you also carry weight in SEO. One way for the search
engines to assess if your site is credible or not is to gauge if you are popular with other
websites, this certainly helps you in vying for a top spot in the SERP for your targeted keyword.
And a good way for them to evaluate your popularity is to look at the number of links that your
site is receiving from other sites. However, getting a lot of backlinks is not the only
consideration. Search engines also factor into their algorithms the credibility or quality of these
sites which are linking back to you. Hence, it would serve you well if you conduct a little
research into these sites that are linking back to you. Usually, if a site is ranked highly by the
search engines, then it would be safe to assume that they are deemed as credible sites. It's a
case of quality over quantity, but you must also bear in mind that in the highly competitive world
of the internet, you will need a lot of these high-quality backlinks if you want your site to
register. The weight of a site is known as Page Rank PR in the Google work. The higher the
page rank the better.
Diversify your link sources if possible. The diversity of the sites that are linking back to your site
also matters when it comes to SEO. This means that your back links should come from different
types of sites on the internet if possible, such as social networking sites, educational sites,
forum comments, rss feeds, government, high-profile sites, blogs, among others. Even if the
search engines implement another round of algorithm updates by placing more weight on one
format over another, your site won't be greatly affected since you have already taken the effort
in spreading out across different types of sites so that these policy changes will hardly make a
dent on your site's ranking.