1. creative direction for the
new logo and brand
essence
GLOBAL BRAND
GUIDELINES
Friday, May 23, 14

2. OUR BRAND MISSION
INSPIRE DESIRE FOR A HEALTHIER/ HAPPIER LIFE.
EDUCATE ON THE BENEFITS OF HEALTHY TRAINING WTH AQUATIC FITNESS.
DEMONSTRATE THE SUPERIORITY OF OUR PRODUCTS.
REATE A SPACE AND BUILD A COMMUNITY OF FOLLOWERS SEEKING BETTER FOR THEIR LI
CELEBRATE THE ACHIEVEMENTS OF OUR FANS.
Friday, May 23, 14

3. HOW WE ACT AND SPEAK
POSITIVE: WITH BELIEF IN THE PROCESS AND THE PURPOSE.
SUPPORTIVE: ALWAYS PUTTING THE HEALTH OF OUR CLIENTS FIRST.
HONEST: SHARING FACTS THAT THE PUBLIC HAS A RIGHT TO HEAR.
CLASSY. NEVER SPEAKING POORLY OF OTHER METHODS / BRANDS.
CONFIDENT. FROM THE VOICE OF THE #1 LEADER IN AQUATIC FITNESS.
Friday, May 23, 14

4. OUR NEW LOGO
revitalizing our brand
and our look
Friday, May 23, 14

5. HYDRORIDER
Friday, May 23, 14

6. HYDRORIDERLEADING THE NEW AQUATIC FITNESS MOVEMENT
Friday, May 23, 14

7. HOW TO USE THE LOGO
HYDRORIDER
‘H’ ALONE
LOGOTYPE
WITH TAGLINE
HYDRORIDERLEADING THE NEW AQUATIC FITNESS MOVEMENT
LOGO + NAME
WHEN:
APPAREL
ICONS
SHORT
FORM
ADVERTISING
SOCIAL MEDIA
WHEN:
ADVERTISING
Friday, May 23, 14

8. IRAN ENGLAND
USA KOREA
ITALY
SPAIN
USE BY COUNTRY
Friday, May 23, 14

9. SEOUL LONDON ROMA
REGIONAL
Friday, May 23, 14

10. COLORS
PANTONE #41C7F4
PANTONE #556E84
PANTONE #ACB9C1
primary
PANTONE #285299
PANTONE #183358
secondary accent
PANTONE #EEB15F
Friday, May 23, 14

11. FONT
HELVETICA
HEADLINE: stroke 3 pt
BODYCOPY: stroke .75
Friday, May 23, 14

12. RENEW YOUR BODY.
AND YOUR SOUL.
IMAGERY & EXAMPLES
Friday, May 23, 14

13. IMAGERY & EXAMPLES
Friday, May 23, 14

14. IMAGERY & EXAMPLES
Friday, May 23, 14

15. IMAGERY & EXAMPLES
Friday, May 23, 14

16. QUESTIONS?
we’d love to hear from you,
to see your creative work,
and to help you make it great.
IDEAS?
Friday, May 23, 14

17. CONTACT
OUR CENTRAL
CREATIVE TEAM
creative director:
andrea wilson
andrea@hydrorider.com
Friday, May 23, 14