Downloaded 12 times
Uploaded byTheTool - ASO Tool
TheTool - Performance-Based ASO (App Store Optimization) Tool - Applause May 28th 2016
Applause Barcelona - May 28th 2016 #ApplauseBCN Introducing TheTool, the first Performance-Based ASO (App Store Optimization) tool. Whether you’re a big company or a small startup, we can help you with Mobile Growth. TheTool is already helping hundreds of companies grow their App Businesses through Performance-Based App Store Optimization and data-driven actionable insights, and soon it will be available to everyone. Subscribe in order to get access to Private Beta: http://thetool.io/subscribe/
TheTool - Performance-Based ASO (App Store Optimization) Tool - Applause May 28th 2016
- 1. Performance-Based ASO Tool #ApplauseBCN| TheTool - Performance-Based ASO Tool Daniel Peris - May 28th 2016
- 2.
- 3. My day today (work) • Agency clients • My apps (+100) • Mobile Stuff • Having FUN! #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 4. ASO ASO (App StoreOptimization) is the process of optimizing an app store listing in order to maximize visibility, improve conversion rate and generate organic installs through search, top charts and featured. Important: Organic installs are FREE and help decrease user acquisition costs. #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 5. ASO IS NOT ONLY SEARCH #ApplauseBCN | TheTool- Performance-Based ASO Tool
- 6. ASO tracking • Search(almost SEO) • Track keywords + competitors • Top Charts • Track Top Charts + competitors • Conversion • Track Conversion Rate, ratings, reviews… • Featured • Track worldwide #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 7. Reality • Developers >“Appreneurs” • Lots of apps, lots of kws, lots of top charts, lots of data… • Agencies • Same as devs. • TONS of data. #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 8. Current ASO Tools •NO PERFORMANCE • You have to mix some tools in order to get the right data. • Google Play data crashes. • Pricing. • Usability. • Headache! #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 9. WTF! #ApplauseBCN | TheTool- Performance-Based ASO Tool
- 10. ASO Questions • Howdo Installs impact Top Chart rankings? • How do Ratings impact Top Chart rankings? • How do Installs + Ratings impact Keyword rankings? • How do Top Chart rankings impact Organic Installs?? • How does Conversion Rate impact Installs? • How do Installs impact Revenue / Business? • Is my ASO Strategy working? #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 11. TheTool #ApplauseBCN | TheTool- Performance-Based ASO Tool
- 12. TheTool origins • AppStore Keyword Ranker tool idea (2013). • Developed some ASO Tools / Dashboard for clients (PickASO) • Evolution of SEO (web marketing) Tools. • KEEP IT SIMPLE! #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 13. TheTool info • Desktop+ Mobile SaaS. • App Store + Google Play Data. • Data-driven Actionable Insights • Multiple Data integrations. • All in One Tool. • VERY COMPETITIVE Pricing. • Performance-Based ASO #ApplauseBCN | TheTool - Performance-Based ASO Tool
- 14. TheTool Top Charts #ApplauseBCN |TheTool - Performance-Based ASO Tool
- 15. TheTool Search #ApplauseBCN | TheTool- Performance-Based ASO Tool
- 16. TheTool Ratings (Feedback) #ApplauseBCN |TheTool - Performance-Based ASO Tool
- 17. TheTool Conversion Rate #ApplauseBCN |TheTool - Performance-Based ASO Tool
- 18. TheTool Revenue - Business #ApplauseBCN| TheTool - Performance-Based ASO Tool
- 19. TheTool Native app #ApplauseBCN |TheTool - Performance-Based ASO Tool
- 20. Private Beta #ApplauseBCN |TheTool - Performance-Based ASO Tool
- 21. Join TheTool Private BetaNOW! GO TO http://thetool.io #ApplauseBCN | TheTool - Performance-Based ASO Tool