It was hugely significant in the marketing industry as top brands broadcast their advertising-best during the four-hour airing of Super Bowl XLIX.

1. The World’s Most Expensive TV Commercials:
Superbowl XLIX
tellyjuice.com/2015/02/tv-commercials-superbowl-xlix/
02 February 2015
Last night was not only the most important night in American football, but it was also hugely significant
in the marketing industry as top brands broadcast their advertising-best during the four-hour airing of
Super Bowl XLIX.
With 30 seconds of airtime costing an average of $4,000 000, you would like to think that NBC’s TV ad-
breaks would contain nothing but TV commercial gold. So while the New England Patriots were staging
a dramatic comeback against the Seattle Seahawks, who was leading the battle of the TV
commercials? Here’s our list of worthy winners.
The Coolest:
Bud Light
This is a Super Bowl ad at its finest. Bud Light didn’t use its entire production budget on a famous face,
instead they created a brilliant advertising event that ticks all the right boxes to get consumers talking
and delivered a face full of adrenaline-filled, old-school feel-good fun.
The Funniest:
It’s a tie between:
Clash of the Clans
Even for the line “I don’t know you bigbuffetboy85″ delivered brilliantly by Liam Neeson.
or
Kia Sorrento
Featuring Pierce Brosnan as ‘not-James-Bond’. It’s not hugely original (it reminds me a bit of the
Orange ads) but it’s a high-end Bond-like production, with a tongue-in-cheek ending.
The Cleverest:
BMWi3
Sourcing this cracking Today Show clip from 1994 and then re-purposing it in the cyber world that is
2015, is genius. The Today hosts put on a great performance, and the message that the BMWi3 is the
car of the future is clearly and cleverly delivered.
The Best Parody:

2. Snickers
Admittedly, you’d have to be over 35 to have seen The Brady Bunch and get the parody, but you’d
assume Snickers have done their market research. This minisode is cleverly re-worked using 70 year
old Danny Trejo as Marsha and a great ending staring Steve Buscemi as Jan. My only thoughts are
why those two? OK, so they give a great performance, but surely any star or perhaps even better – an
NFL star or two would have been a funnier cast?
The Best CGI:
Mercedes
There are no clever twists or sharp comedy moments in this retelling of The Tortoise and the Hare,
however the CGI and character animation is fabulous.
The Most Cinematic (without using a famous actor):
Mophie
Mophie were a relatively unknown brand in the Super Bowl arena. But not anymore. Like Bud Light,
they are one of the few brands that spent big on production, rather than celebrity. This commercial is a
cinematic blockbuster. Great execution, clever and apocalyptic – this is a worthy Super Bowl
commercial, better even that some of the huge brands they are pitted against.
The Best Use of Celebrity:
T-Mobile: Kim Karshashian
Kim K-West has certainly gone up in my estimation. I love a celebrity who is happy to laugh at
themselves. This is simple, funny and will get people talking.
The Biggest Awwwww Factor:
Budweiser
The pitch of this commercial sounds dreadful: a lost puppy gets chased by wolves and rescued by
some horses. However, the execution is great, it’s beautifully shot and crafted and is emotionally
engaging without being too cutesy and annoying.
The Stinker:
Carl’s Jr
Traditionally Super Bowl commercials have never been concerned about objectifying women and using
sex to sell. This ad does exactly that, and its certainly getting plenty of people talking about it. Charlotte
McKinney is a beautiful girl, but embarrassingly it’s more Benny Hill than Fifty Shades. What’s worse is
it’s left me never wanting to eat a burger FROM ANYWHERE ever again. Who knew that they
contained steroids, hormones and antibiotics? Never mind Super Bowl, this burger commercial left me
reaching for the sick bowl.

3. Start Your TV Commercial Campaign
At TellyJuice we produce high-end TV commercials, and even better we don’t charge $4 million for the
privilege. Take a look at our TV commercials, or get in touch for more advice.
Posted by Emma Baxter on Monday 02 February, 2015
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