Techved Consulting provided value addition for project redlily by understanding target users and their requirements, designing an unconventional and bold navigation system based on user shopping behavior rather than technical categories, optimizing images and graphics for quick loading, reducing the buying process steps, and providing contextual product descriptions and images on detail pages to give users a holistic look and feel of each product.

1. Value addition of Techved Consulting for project redlily
1. Understood the target user and their requirement.
2. Designing something unconventional and bold as the target audience was
tier 1.
3. Keeping the navigation menus based on the users’ shopping behavior. The
products were categorized based on the user need rather than technical
need.
4. The search was made smart so as to ease user when he is looking for any
particular product.
5. As it was a new brand it was very important to give it proper recognition.
6. The design had a very strong visual communication. At the same time the
images and graphics were optimized so that loading does not create an
issue.
7. The steps in the buying process were reduced.
8. In the product detail page contextual description and product images were
given to give holistic look and feel of the product.