Nondisclosures Agreements
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Nondisclosures Agreements

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An introduction to nondisclosure agreements.

An introduction to nondisclosure agreements.

Offered for reference purposes only.

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Nondisclosures Agreements Nondisclosures Agreements Presentation Transcript

  • Conducting a Market Study & Developing the Business Model Lessons learnt in creating SlideShare  
  • SlideShare
  • Large-scale social sharing for photos for video for Presentations
  • What people share on SlideShare... Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
  • Conducting a Market Study & Developing the Business Model
  • Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business planning
    • Competitive analysis
    • Product Positioning Map
        • Core Value Proposition
    • Develop Business Model
  • Competitive Analysis
      • Direct Competition
          • same product, same geography
          • same product, different geography
      • Indirect (overlapping) competition
      • Future Competition
          • who could be competitors in future
          • competition from disruptive technologies
  • Sources of competitive info
      • empirical knowledge
      • conferences, events
      • media(print, electronic)
        • published studies, newspaper articles
      • internet search
      • industry resources
        • industry directories, associations, newsletters
  • Detailed competitive mapping
      • Syndicated research
        • free/paid basis
        • private companies / industry organizations
        • e.g. IAMAI, JuxtConsult, Indicus
      • Employ professional market research agencies
        • IMRB, AC Nielson
      • Conduct own market mapping study
        • previous projects, interns, students
  • Product Positioning Map (slideshare example)
  • Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public 2 X 2 Product Matrix (slideshare example)
  • The Positioning …(slideshare example)
      • SlideShare…the “YouTube of Powerpoint”
      • the elevator pitch
      • - video http://light.vpod.tv/?s=0.0.12688
      • your product’s core value proposition
      • how it is different from others
  • Why is positioning important?
      • Positioning has to be clear & simple
        • information & choice overloaded societies
        • explosion of products on the web
        • “ me too”, overlapping features
        • low entry barriers for new players
        • short product life cycles on the web
  • Factors influencing business models
      • Depends on business objectives
          • trade-off between growth & monetization
      • Depends on financials
          • cash burn rate
          • expectations from investors
      • Depends on exit strategy
  • Internet business models
      • Transaction Based
          • charge users per interaction
      • Advertising
          • revenues driven by internet traffic
      • Freemium model
          • subscription based
          • basic is free, charge high-end customers
          • use free as marketing incentive
      • Content syndication
      • Licensing
  • Scenario building & what-if analysis
      • Evaluate multiple options
      • Initial financial projections
          • revenue, expenses, profit
          • cash flow projections
          • deficit could mean you need external funding
      • Estimate break-even point
      • Projections beyond break-even till exit
  • Preliminary Financial Planning (fictitious example)
  • Preliminary financial planning (fictitious example)
  • Reality check reqd!
      • Projections are numbers on a spreadsheet
          • how to validate your assumptions, hypothesis
      • Get as much feedback as possible
          • other entreprenuers
          • venture capitalists, financial institutions
      • Make dry runs if needed
  • Questions ? Thank You