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If you make your own jewelry to sell at craft fairs, as part of your overall marketing
plan, you'll want to establish branding for your wares with the use of unique product
displays and presentation. Setting an appropriate tone to highlight the best features
of your jewelry lines should include the use of attractive jewelry displays and product
packaging.
Offering a lovely jewelry box or drawstring pouch with each purchase will give your
customers an easy way to carry items after the sale, and also make those items convenient
to give as gifts.
Additionally, gift packaging can be a huge asset when incorporated as part of your table
display. Handmade jewelry will appear more precious and special, and your items will
stand out when compared to other jewelry booths at the same venue. Utilizing attractive
Brochure Printing China to creatively display jewelry items will encourage the idea of
gift-giving and at the same time, convey higher value.
Various options are available when it comes to deciding on jewelry displays and packaging
-- from rich looking hinged velour boxes complete with satin liners, to simple cotton
filled boxes in a variety of colors, to pretty drawstring pouches. Specialty boxes for
rings, earrings and pendants, bracelets and necklaces come in a variety of colors and
finishes - formal black and white, silver and gold, earth tones, and playful pastels
and bright colors palettes too. The options don't stop there, as choices in pouch
materials can range from sheer organza with or without pattern designs, to velour and
linen. As a cost-effective option, you could utilize complimentary gift boxes for pricier
items, and provide pouches for smaller purchases or items of lesser value.
Be sure to use a quality table cover and skirt that works with your design theme. Adding
props and other elements to your tabletop displays, such as those from nature (rocks
or leaves), mirrors, or sparkling accents will enhance your creative approach. Grouping
pieces together that are similar in style or color can be effective for added impact.
Remember to leave space around item groupings for breathing room. Allow each piece of
jewelry to be easily accessible and stand out visually without clutter.
How about considering the idea of offering gift wrapping for a small fee? Setting yourself
apart from the competition with an added service can go a long way. Gift wrap, tissue
paper, ribbon and bows can be readily obtained online at wholesale pricing.
Beautiful packaging will go a long way to distinguish your jewelry from what's available
through other vendors!