SlideShares tagged with brand extensions

Brand extension Strategy Of Disney

Dhanashree Jinde
Brand extension Strategy Of Disney
2y ago, 614 views

2y ago, 614 views

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Brand extensions

Geeta Sundaram
Brand extensions
3y ago, 178 views

3y ago, 178 views

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CLOSING OBSERVATIONS

Ashish Hande
CLOSING OBSERVATIONS
6y ago, 91 views

6y ago, 91 views

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MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS

Ashish Hande
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
6y ago, 575 views

6y ago, 575 views

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MANAGING BRANDS OVER TIME

Ashish Hande
MANAGING BRANDS OVER TIME
6y ago, 3,605 views

6y ago, 3,605 views

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INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

Ashish Hande
INTRODUCTING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS
6y ago, 1,213 views

6y ago, 1,213 views

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DESIGNING AND IMPLETATING BRANDING STRATEGY

Ashish Hande
DESIGNING AND IMPLETATING BRANDING STRATEGY
6y ago, 176 views

6y ago, 176 views

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MEASURING OUTCOMES OF BRAND EQUITY CAPURING MARKET PERFORMANCE

Ashish Hande
MEASURING OUTCOMES OF BRAND EQUITY CAPURING MARKET PERFORMANCE
6y ago, 89 views

6y ago, 89 views

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MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET

Ashish Hande
MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET
6y ago, 249 views

6y ago, 249 views

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DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM

Ashish Hande
DEVELOPING BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
6y ago, 399 views

6y ago, 399 views

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LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY

Ashish Hande
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
6y ago, 168 views

6y ago, 168 views

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INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

Ashish Hande
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
6y ago, 1,675 views

6y ago, 1,675 views

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DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY

Ashish Hande
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
6y ago, 220 views

6y ago, 220 views

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CHOOSING BRAND ELEMENTS TO BULID BRAND EQUITY

Ashish Hande
CHOOSING BRAND ELEMENTS TO BULID BRAND EQUITY
6y ago, 140 views

6y ago, 140 views

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BRAND POSITIONING AND VALUES

Ashish Hande
BRAND POSITIONING AND VALUES
6y ago, 187 views

6y ago, 187 views

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CUSTOMER BASED BRAND EQUITY

Ashish Hande
CUSTOMER BASED BRAND EQUITY
6y ago, 651 views

6y ago, 651 views

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BRANDS AND BRAND MANAGEMENT

Ashish Hande
BRANDS AND BRAND MANAGEMENT
6y ago, 591 views

6y ago, 591 views

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Consumer generated brand extensions

Simon Fraser University
Consumer generated brand extensions
7y ago, 428 views

7y ago, 428 views

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