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SPOR KULÜPLERİNİN
ÜYE/HİSSEDAR & TARAFTAR/TÜKETİCİ
             İKİLEMLERİ
         HAYRETTİN	
  KOZAK	
  
        Galatasaray	
  Spor	
  Kulübü	
  Divan	
  Kurulu	
  Üyesi	
  
SPOR KULÜPLERİ TARAFTAR ORANLARI ARAŞTIRMALARI
50,0%	
  

            42,5%	
  
45,0%	
  




                                                                                                                     39,7%	
  




                                                                                                                                                                                                                        37,1%	
  
                                                                                  36,0%	
  
                                               35,3%	
  




                                                                                                                                                          35,0%	
  
40,0%	
  




                                                                                                                                                                                     33,8%	
  
                                                                                                                                                        33,0%	
  
                                                                                                                             32,4%	
  
                    30,2%	
  




                                                                                          30,0%	
  




                                                                                                                                                                                                                                29,8%	
  
35,0%	
  
                                                       26,8%	
  




                                                                                                                                                                                             26,6%	
  
30,0%	
  

                                                                                                                                                                                                                                                           GS	
  




                                                                                                                                                                  20,0%	
  
25,0%	
  




                                                                                                                                                                                                     18,4%	
  
                                                                                                                                     18,0%	
  
                                                                                                                                                                                                                                                           FB	
  
                                                               17,7%	
  




                                                                                                                                                                                                                                        17,6%	
  
20,0%	
                                                                                           17,0%	
  
                            14,7%	
  




                                                                                                                                                                                                                                                           BJK	
  

15,0%	
                                                                                                                                                                                                                                                    TS	
  
                                                                       8,5%	
  




                                                                                                          7,0%	
  


10,0%	
  




                                                                                                                                                                                                                                                5,5%	
  
                                                                                                                                                                          4,0%	
  
                                                                                                                                             3,9%	
  




                                                                                                                                                                                                             3,9%	
  
 5,0%	
  
                                    0,0%	
  




 0,0%	
  
               KONSENSÜS	
                            İNFAKTO	
                               GENAR	
                             TGİ	
                  Bilyoner.com	
                    ADİL	
  GÜR	
                    ORTALAMA	
  
                 2002	
                                 2005	
                                 2005	
                            2008	
                      2009	
                          2010	
  
SPOR KULÜPLERİ TARAFTAR ADETLERİ ARAŞTIRMALARI
30	
  
          29



25	
  
                 23


                                           20
20	
  



                                                  16                                                           GS
15	
  
                        14                                                                                     FB
                                                                                                               BJK
                                                                                  11
                                                                                                               TS
10	
                                                      9                               9


                                                                                                  5
  5	
                           4
                                                                 3
                                                                                                          2

  0	
  
               Baz: 77 Milyon       Baz: 53 Milyon (nüfusun 15 yaş ve üzeri   Baz: 30 Milyon (futbolla ilgilenen)
                                                    kesimi)
SPOR KULÜPLERİ TARAFTAR ORANLARI ARAŞTIRMALARI

               42,5%
 50,0%	
  




                                                                                                             39,7%




                                                                                                                                                                                             37,1%
 45,0%	
  




                                                                                 36,0%
                                              35,3%




                                                                                                                                     35,0%




                                                                                                                                                                 33,8%
                                                                                                                                    33,0%
                                                                                                        32,4%
 40,0%	
  
                       30,2%




                                                                             30,0%




                                                                                                                                                                                        29,8%
 35,0%	
  




                                                      26,8%




                                                                                                                                                            26,6%
 30,0%	
  
                                                                                                                                                                                                                    GS




                                                                                                                                             20,0%




                                                                                                                                                                         18,4%
                                                                                                                     18,0%
                                                              17,7%




                                                                                                                                                                                                     17,6%
 25,0%	
  




                                                                                         17,0%
                                                                                                                                                                                                                    FB
                               14,7%




 20,0%	
  
                                                                                                                                                                                                                    BJK

                                                                      8,5%
 15,0%	
                                                                                                                                                                                                            TS




                                                                                                 7,0%




                                                                                                                                                                                                             5,5%
                                                                                                                                                     4,0%
                                                                                                                             3,9%




                                                                                                                                                                                 3,9%
 10,0%	
  
                                       0,0%




    5,0%	
  

    0,0%	
  
                KONSENSÜS	
                       İNFAKTO	
                      GENAR	
                       TGİ	
                Bilyoner.com	
             ADİL	
  GÜR	
             ORTALAMA	
  


                                                      SPOR	
  KULÜPLERİ	
  TARAFTAR	
  ADETLERİ	
  ARAŞTIRMALARI	
  
30	
  
                  29

25	
                                   23
                                                                                                  20
20	
  
                                                                                                         16
                                               14                                                                                                                                                                   GS
15	
  
                                                                                                                                                              11                                                    FB
10	
  
                                                                                                                             9                                                   9
                                                                                                                                                                                                                    BJK
                                                                      4                                                                                                                 5
  5	
                                                                                                                               3                                                                               TS
                                                                                                                                                                                                        2
  0	
  
                           Baz: 77 Milyon                                        Baz: 53 Milyon (nüfusun 15 yaş                                             Baz: 30 Milyon (futbolla
                                                                                         ve üzeri kesimi)                                                          ilgilenen)
4 BÜYÜK KULÜBÜN ÜYE ADETLERİ, AİDAT ÖDEME ve KATILIM
                                       DURUMLARI
25.000	
  




                                                                                  21.802




                                                                                                                17.500
20.000	
  




                                                16.900
                                                         14.550
15.000	
                                                                                                                                   Hayattaki Üye Adedi




                                                                                                                         11.500
               11.170




                                                                                           10.988
                                                                                                                                            Aidat Ödeyen Üyeler

                                                                                                                                           Divan Kurulu Üye Adedi
10.000	
  
                        6.989




                                                                                                                                           Son Mali Genel Kurul
                                                                                                                                           Katılım


 5.000	
  
                                                                  2.100
                                        1.984
                                1.683




                                                                                                                                  1.380
                                                                          1.002




                                                                                                          825




                                                                                                                                          600
                                                                                                    463

       0	
  
                           GS                                FB                              BJK                             TS
Milyon	
  
30	
          29               SPOR KULÜPLERİ TARAFTAR ADETLERİ ARAŞTIRMALARI
25	
                  23
                                                            20
20	
  
                                                                        16
                                  14                                                                                                                                              GS
15	
  
                                                                                                                           11                                                     FB
                                                                                      9                                                 9
10	
                                                                                                                                                                              BJK
                                              4                                                                                                    5
  5	
                                                                                             3                                                            2
                                                                                                                                                                                  TS

  0	
  
                   Baz:	
  77	
  Milyon	
         Baz:	
  53	
  Milyon	
  (nüfusun	
  15	
  yaş	
  ve	
  üzeri	
      Baz:	
  30	
  Milyon	
  (futbolla	
  ilgilenen)	
  
                                                                           kesimi)	
  



             4 BÜYÜK KULÜBÜN ÜYE ADETLERİ, AİDAT ÖDEME ve KATILIM DURUMLARI

                                                                               GS                                    FB                     BJK                             TS
          Hayattaki Üye Adedi                                              11.170                             16.900                     21.802                      17.500
          Aidat Ödeyen Üyeler                                               6.989                             14.550                     10.988                      11.500
          Divan Kurulu Üye Adedi                                            1.683                              2.100                         463                      1.380
          Son Mali Genel Kurul Katılım                                      1.984                              1.002                         825                            600
TARAFTAR - ÜYE
                           TARAFTAR                                       ÜYE

                                                           Taraftarlığın ötesinde Kulübüne resmi
  KİMDİR?      Karşılık beklemeden, gönülden bağlı kişi
                                                           olarak da bağlılığa hak kazanmış kişi

                                                                        YETKİLİ
 YETKİLERİ                    YETKİSİZ                       (seçme, seçilme, denetleme, fikir
                                                                      beyan etme)
               Kulüplerin direkt veya indirekt tüm gelir       Ilgili olanları kulübün düzgün
  FAYDASI
                    kalemlerine en büyük katkı                        yönetilmesine katkı
                                                            Kulübünün başarılı olması, sosyal
                  Kulübünün Sportif yönden başarılı
BEKLENTİLERİ                                                tesislerden faydalanabilme, çevre
                              olması
                                                                          edinme
SPOR KULÜPLERİNİN
GELİR KAYNAKLARI

Maç gelirleri (Kombine ve Gişe hasılatı)

Yayın Hakları

Sponsorluklar

Pazarlama Faaliyetleri

Aidat-Bağış
Dernek mi? Şirket mi?
                                DERNEK	
     ŞİRKET	
  
SPORTİF	
  FAALİYETLER	
           ü           ü
HALKA	
  AÇILMA	
                  X	
          ü
SPK	
  DENETİMİ	
                  X	
          ü
PAZARLAMA	
  FAALİYETLERİ	
        ?            ü
VERGİ	
  AVANTAJI	
                ü           X	
  
YÖNETİM	
  PRATİKLİĞİ	
            ü           X	
  
Gnl.Krl.DENETİMİ	
                 ü           X	
  
Premier Ligin Finansal Görüntüsü
                2009/10 M£
               TAKIM                     CİRO          NET BORÇ
Arsenal                                          382          136
Aston Villa                                       91          110
Birmingham City                                   56           16
Blackburn Rovers                                  58           21
Bolton Wanderers                                  62           93
Chelsea                                          213          734
Everton                                           79           45
Fulham                                            77          190
Liverpool                                        185          123
Manchester City                                  125           41
Manchester United                                286          590
Newcastle United                                  52          150
Sunderland                                        65           66
Tottenham Hotspur                                119           65
West Ham United                                   72           34
Wolverhampton Wanderers                           61            0
                 Tüm takımlar toplamı:          2122         2505
SPOR KULÜPLERİNİN
ÜYE/HİSSEDAR & TARAFTAR/TÜKETİCİ
            İKİLEMLERİ
           HAYRETTİN KOZAK
        Galatasaray Spor Kulübü Divan Kurulu Üyesi

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Hayri Kozak TARAFTAR - ÜYE

  • 1. SPOR KULÜPLERİNİN ÜYE/HİSSEDAR & TARAFTAR/TÜKETİCİ İKİLEMLERİ HAYRETTİN  KOZAK   Galatasaray  Spor  Kulübü  Divan  Kurulu  Üyesi  
  • 2. SPOR KULÜPLERİ TARAFTAR ORANLARI ARAŞTIRMALARI 50,0%   42,5%   45,0%   39,7%   37,1%   36,0%   35,3%   35,0%   40,0%   33,8%   33,0%   32,4%   30,2%   30,0%   29,8%   35,0%   26,8%   26,6%   30,0%   GS   20,0%   25,0%   18,4%   18,0%   FB   17,7%   17,6%   20,0%   17,0%   14,7%   BJK   15,0%   TS   8,5%   7,0%   10,0%   5,5%   4,0%   3,9%   3,9%   5,0%   0,0%   0,0%   KONSENSÜS   İNFAKTO   GENAR   TGİ   Bilyoner.com   ADİL  GÜR   ORTALAMA   2002   2005   2005   2008   2009   2010  
  • 3. SPOR KULÜPLERİ TARAFTAR ADETLERİ ARAŞTIRMALARI 30   29 25   23 20 20   16 GS 15   14 FB BJK 11 TS 10   9 9 5 5   4 3 2 0   Baz: 77 Milyon Baz: 53 Milyon (nüfusun 15 yaş ve üzeri Baz: 30 Milyon (futbolla ilgilenen) kesimi)
  • 4. SPOR KULÜPLERİ TARAFTAR ORANLARI ARAŞTIRMALARI 42,5% 50,0%   39,7% 37,1% 45,0%   36,0% 35,3% 35,0% 33,8% 33,0% 32,4% 40,0%   30,2% 30,0% 29,8% 35,0%   26,8% 26,6% 30,0%   GS 20,0% 18,4% 18,0% 17,7% 17,6% 25,0%   17,0% FB 14,7% 20,0%   BJK 8,5% 15,0%   TS 7,0% 5,5% 4,0% 3,9% 3,9% 10,0%   0,0% 5,0%   0,0%   KONSENSÜS   İNFAKTO   GENAR   TGİ   Bilyoner.com   ADİL  GÜR   ORTALAMA   SPOR  KULÜPLERİ  TARAFTAR  ADETLERİ  ARAŞTIRMALARI   30   29 25   23 20 20   16 14 GS 15   11 FB 10   9 9 BJK 4 5 5   3 TS 2 0   Baz: 77 Milyon Baz: 53 Milyon (nüfusun 15 yaş Baz: 30 Milyon (futbolla ve üzeri kesimi) ilgilenen)
  • 5. 4 BÜYÜK KULÜBÜN ÜYE ADETLERİ, AİDAT ÖDEME ve KATILIM DURUMLARI 25.000   21.802 17.500 20.000   16.900 14.550 15.000   Hayattaki Üye Adedi 11.500 11.170 10.988 Aidat Ödeyen Üyeler Divan Kurulu Üye Adedi 10.000   6.989 Son Mali Genel Kurul Katılım 5.000   2.100 1.984 1.683 1.380 1.002 825 600 463 0   GS FB BJK TS
  • 6. Milyon   30   29 SPOR KULÜPLERİ TARAFTAR ADETLERİ ARAŞTIRMALARI 25   23 20 20   16 14 GS 15   11 FB 9 9 10   BJK 4 5 5   3 2 TS 0   Baz:  77  Milyon   Baz:  53  Milyon  (nüfusun  15  yaş  ve  üzeri   Baz:  30  Milyon  (futbolla  ilgilenen)   kesimi)   4 BÜYÜK KULÜBÜN ÜYE ADETLERİ, AİDAT ÖDEME ve KATILIM DURUMLARI GS FB BJK TS Hayattaki Üye Adedi 11.170 16.900 21.802 17.500 Aidat Ödeyen Üyeler 6.989 14.550 10.988 11.500 Divan Kurulu Üye Adedi 1.683 2.100 463 1.380 Son Mali Genel Kurul Katılım 1.984 1.002 825 600
  • 7. TARAFTAR - ÜYE TARAFTAR ÜYE Taraftarlığın ötesinde Kulübüne resmi KİMDİR? Karşılık beklemeden, gönülden bağlı kişi olarak da bağlılığa hak kazanmış kişi YETKİLİ YETKİLERİ YETKİSİZ (seçme, seçilme, denetleme, fikir beyan etme) Kulüplerin direkt veya indirekt tüm gelir Ilgili olanları kulübün düzgün FAYDASI kalemlerine en büyük katkı yönetilmesine katkı Kulübünün başarılı olması, sosyal Kulübünün Sportif yönden başarılı BEKLENTİLERİ tesislerden faydalanabilme, çevre olması edinme
  • 8. SPOR KULÜPLERİNİN GELİR KAYNAKLARI Maç gelirleri (Kombine ve Gişe hasılatı) Yayın Hakları Sponsorluklar Pazarlama Faaliyetleri Aidat-Bağış
  • 9. Dernek mi? Şirket mi? DERNEK   ŞİRKET   SPORTİF  FAALİYETLER   ü ü HALKA  AÇILMA   X   ü SPK  DENETİMİ   X   ü PAZARLAMA  FAALİYETLERİ   ? ü VERGİ  AVANTAJI   ü X   YÖNETİM  PRATİKLİĞİ   ü X   Gnl.Krl.DENETİMİ   ü X  
  • 10. Premier Ligin Finansal Görüntüsü 2009/10 M£ TAKIM CİRO NET BORÇ Arsenal 382 136 Aston Villa 91 110 Birmingham City 56 16 Blackburn Rovers 58 21 Bolton Wanderers 62 93 Chelsea 213 734 Everton 79 45 Fulham 77 190 Liverpool 185 123 Manchester City 125 41 Manchester United 286 590 Newcastle United 52 150 Sunderland 65 66 Tottenham Hotspur 119 65 West Ham United 72 34 Wolverhampton Wanderers 61 0 Tüm takımlar toplamı: 2122 2505
  • 11. SPOR KULÜPLERİNİN ÜYE/HİSSEDAR & TARAFTAR/TÜKETİCİ İKİLEMLERİ HAYRETTİN KOZAK Galatasaray Spor Kulübü Divan Kurulu Üyesi