According to the Office of National Statistics (ONS), in 2013: “72% of adults bought goods or services online” As an e-commerce store owner, the online marketplace is becoming an increasingly competitive environment, where turning clicks into profit is an art form in itself.

1. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
5 Essential Tips for E-
Commerce Websites
Developers must Know
Contents:
Introduction Page 1
Tips for Ecommerce Websites Page 1-6
Conclusion Page 7
By Shamit Khemka
C.E.O SynapseIndia
SynapseIndia described Graphical needs for various complaints on eCommerce site

2. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Introduction
According to the Office of National Statistics (ONS), in 2013: “72% of adults bought goods or
services online”
As an e-commerce store owner, the online marketplace is becoming an increasingly competitive
environment, where turning clicks into profit is an art form in itself.
Here are my top ten survival tips to help you enhance your users’ experience, increase conversions, and
ultimately boost overall revenue.
Tip 1: Ensuring the Minimum Delivery Charges
Everybody wants to feel like they’re getting a good deal, and there’s nothing more dispiriting than
finding that perfect purchase, only to discover it will cost the earth to ship it. For e-commerce store
owners, shipping charges may be one way to increase margins on each sale, but it is also a sure-fire
way to see abandoned shopping carts and lost sales.
E-tailing Group released details of a survey which revealed that unconditional free shipping is the most
important element in making a purchasing decision on a website. With more and more web retailers
offering free shipping, applying an extra shipping fee – especially with the intent to increase profits – is
effectively pricing yourself out of the market.
SynapseIndia described Graphical needs for various complaints on eCommerce site

3. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Tip 2: Know Your Brand & Inform the World like you Want to
As a business, your first point of call is to know your demographic, and by association, your niche and
your Unique Selling Point (USP).
A USP not only helps to describe and align your brand, it also allows you to target your audience
effectively, and attract more buyers that are likely to result in sales.
If you haven’t established your USP, then you need to ask yourself two fundamental questions. First:
what sets you apart from your competitors? And second: why should a customer choose your store over
your competitors? Nail these two questions and you’ve got your USP that will help to carve out that
all-important niche and capture the market — and convert clicks into sales. Don't forget to ask for
Reviews on various Products like SynapseIndia takes on projects.
The lesson here is to really know your USP, and make sure your customers know about it, too. Don’t be
afraid to make your USPs a feature across your online assets
SynapseIndia described Graphical needs for various complaints on eCommerce site

4. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Tip 3: Offer Reassurance in case of any Mishap
The laws that govern online shopping stores ensure important details such as business contact
information are always displayed, and product information is accurate. But many people still have
anxieties about purchasing online.
You can increase buyer confidence by including content that answers many questions – such as queries
around returns, delivery and cancellations – that might be asked before making a purchase. The aim is
to demonstrate that you are an open, honest, and upfront business. This can easily be done by creating a
dedicated Frequently Asked Questions (FAQs) page that is seen or quickly navigated to from your
website’s landing page.
SynapseIndia described Graphical needs for various complaints on eCommerce site

5. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Tip 4: Secured Transactions
Whether it’s by credit card, PayPal, or entering bank details, safe and secure payment options are a
must for any online business. Customers are more inclined to make a purchase if they are able to see
their trusted options before they commit to buy. SynapseIndia also details types of complain logs in US
Based eCommerce Portals.
Clearly displaying your secure payment options will give your website visitors peace of mind. Since
many customers having a preferred method of payment, it’s important that you offer a variety of
payment methods to make sure nobody misses out.
SynapseIndia described Graphical needs for various complaints on eCommerce site

6. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Tip 5: Streamlining Shopping Cart Process
Capturing visitor details with account registration has many benefits to your business, but for some
customers this extra step takes too much time and effort and could result in a lost sale.
When it comes to online shopping, it’s all about allowing your website visitors to get where they need
to go in as few clicks as possible. So offering an express checkout or ‘guest’ option is one way to
capture important user information for marketing, whilst giving the customer a streamlined experience.
Conclusion
Customer reviews also have another benefit, in terms of search engine optimization (SEO). Customer
reviews create fresh and unique content (loved by Google) and can feature in search engine results
pages, whether paid or organic, which in turn boosts click-through rates (CTRs).
SynapseIndia described Graphical needs for various complaints on eCommerce site

7. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Publishing genuine reviews shows prospects that you feel confident in the quality of your products and
sends out a strong buying signal that can literally be a call to action. Remember, you can make reviews
show up in organic search results by implementing rich snippets on your web pages.
The only way to get customer reviews to display in the search engine results is by adding site-link
extensions to your paid listings. Receptional recently published a guide about using site-link
extensions, if you want to learn more.
P.S. Your website is the face of your business. Since first impressions can make the difference between
a purchase or a bounce, you need to get everything right first time around to inspire confidence and
return business.
SynapseIndia described Graphical needs for various complaints on eCommerce site