Your potential customers are online right now learning about your products and services. How are you helping them in their buying journey? http://www.brighttalk.com/webcast/43/28361 Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe

1. Lead Nurturing in EMEA – “The Do’s and Don’t’s

3. +44 207 096 1835

4. L B2B Marketing Automation UKLocations EMEA North America Asia

5. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales

6. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Marketing are sending us prospects that don’t get us business right now.

7. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Marketing are sending us prospects that don’t get us business right now. The Lead Management Process isn’t working

8. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Marketing are sending us prospects that don’t get us business right now. The Lead Management Process isn’t working We need a bigger pipeline

9. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Marketing are sending us prospects that don’t get us business right now. The Lead Management Process isn’t working We struggle to measure marketing results against revenue We need a bigger pipeline

10. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Marketing are sending us prospects that don’t get us business right now. We don’t have the in-house skills to do marketing automation The Lead Management Process isn’t working We struggle to measure marketing results against revenue We need a bigger pipeline

11. What problems does Marketing Automation solve? Marketing generated leads not respected by Sales Sales & Marketing are not working together Marketing are sending us prospects that don’t get us business right now. We don’t have the in-house skills to do marketing automation The Lead Management Process isn’t working We struggle to measure marketing results against revenue We need a bigger pipeline

12. Today’s Panel Teri O’Neal Marketing AutomationManager EMEA Stan Wood Managing Director Velocity Partners John Watton Director, Global Brand and Marketing Expedia Affiliate Network

13. Marketing Automation is a Journey

14. Marketing Automation is a Journey Get ready, buy good equipment, plan carefully, find a guide, stick together and don’t give up

15. Has every body bought into Marketing Automation?

16. Has every body bought into Marketing Automation? Don’t go it alone!

17. Lead Nurturing in EMEA

18. Lead Nurturing in EMEA “Buyers buy when they are ready to buy so don’t forget to nurture them”

19. The Role of Content Who stops outside your shop window? “Be interesting or be ignored?”

20. Measuring Results: Did your waist-line pipe-line grow?

21. EU Data-Directive = ?

22. EU Data-Directive = ? Directive Effective after May 26th 2011 - Know where you stand.

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