Wired To Care: Applied Empathy to Values Based Business - Dev Patnaik, Jump Associates
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Wired To Care: Applied Empathy to Values Based Business - Dev Patnaik, Jump Associates

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In the following Sustainable Brands 2009 presentation, Dev Patnaik and Jump Associates reveal how companies embracing empathy as a key ingredient in successful brand marketing and customer ...

In the following Sustainable Brands 2009 presentation, Dev Patnaik and Jump Associates reveal how companies embracing empathy as a key ingredient in successful brand marketing and customer relationships.

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Wired To Care: Applied Empathy to Values Based Business - Dev Patnaik, Jump Associates Wired To Care: Applied Empathy to Values Based Business - Dev Patnaik, Jump Associates Presentation Transcript

  • Wired to Care: How Companies Prosper When They Create Widespread Empathy Dev Patnaik, Jump Associates LLC.
  • Facing a new threat
  • Launched in Fall 2000 Number 1 selling console of all time Facing a new threat
  • Kicking Ass
  • Launched in Fall 2001 24 million units sold worldwide First successful U.S. console since 1983
  • Launched in Fall 2001 60 million iPods sold by 2006
  • Launched in Fall 2006 2 million Zunes sold in first 18 months >84 million iPods sold in 2006 - 2007
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  • “ The biggest challenge with Zune was trying to figure out who we were building it for… With Xbox, we knew those guys. Hell, we were those guys.”
  • It’s About Growth.
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  • Sustainable Growth
  • How do you create an enduring source of growth and innovation that a company can rely on time and again?
  • [ empathy ] [ creativity ] [ execution ]
  • [ empathy ] the ability to step outside of yourself and see the world as other people do.
  • Widespread Empathy
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  • Companies with Widespread Empathy
    • Blur the line between inside and outside.
    • Think like the people who are their customers.
    • Surround themselves with information about the outside world.
    • Are often not that great at research.
    • Not necessarily very touchy-feely.
  • IBM
  • Empath-O-Meter
    • Commerce Bank
    • Harley-Davidson
    • IBM
    • Microsoft Xbox
    • Netflix
    • Nike
    • Patagonia
    • Virgin
    BP Clorox Hewlett-Packard Intel Procter & Gamble Sony Steelcase Target Citibank Delta Air Lines Kraft New Balance Samsung Schick Sears/Kmart Unilever  High Empathy  Striving  Low Empathy
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  • Empathy gets reflected in the language we use.
    • “Instrument Panel”
  • Empathy gets reflected in the language we use.
    • “Filled Bar with Inclusions”
  • Empathy gets reflected in the language we use.
    • “Billy Bob in Peoria”
  • Every one of us is but companies need to work at it.
  • “ It’s not personal. It’s just business.”
  • Widespread Empathy
  • the intuition to feel a vibe before you see it the gut sense to know you’re right the passion to take a leap on something new the courage to stick with something shaky the clarity to make better decisions faster [ empathy ]
  • The Real Payoff
  • www.wiredtocare.com
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