In the following Sustainable Brands 2009 presentation, Dev Patnaik and Jump Associates reveal how companies embracing empathy as a key ingredient in successful brand marketing and customer relationships.

1. Wired to Care: How Companies Prosper When They Create Widespread Empathy Dev Patnaik, Jump Associates LLC.

2. Facing a new threat

3. Launched in Fall 2000 Number 1 selling console of all time Facing a new threat

4. Kicking Ass

5. Launched in Fall 2001 24 million units sold worldwide First successful U.S. console since 1983

6. Launched in Fall 2001 60 million iPods sold by 2006

7. Launched in Fall 2006 2 million Zunes sold in first 18 months >84 million iPods sold in 2006 - 2007

9. “ The biggest challenge with Zune was trying to figure out who we were building it for… With Xbox, we knew those guys. Hell, we were those guys.”

10. It’s About Growth.

12. Sustainable Growth

13. How do you create an enduring source of growth and innovation that a company can rely on time and again?

14. [ empathy ] [ creativity ] [ execution ]

15. [ empathy ] the ability to step outside of yourself and see the world as other people do.

16. Widespread Empathy

23. IBM

29. Every one of us is but companies need to work at it.

30. “ It’s not personal. It’s just business.”

31. Widespread Empathy

32. the intuition to feel a vibe before you see it the gut sense to know you’re right the passion to take a leap on something new the courage to stick with something shaky the clarity to make better decisions faster [ empathy ]

33. The Real Payoff

34. www.wiredtocare.com