Be it trade shows, conferences or even private functions, promotional items are given away everywhere. There is hardly anyone in U.S. who has not have received a promotional product. Given this fact, the question that immediately comes to mind is: why is giving away promotional items a popular marketing trick in the United Sates? Here is exactly why:

1. Why promotional products are so often used in the United States<br />Be it trade shows, conferences or even private functions, promotional items are given away everywhere. There is hardly anyone in U.S. who has not have received a promotional product. Given this fact, the question that immediately comes to mind is: why is giving away promotional items a popular marketing trick in the United Sates? Here is exactly why:<br />Impressions of the advertisement: As per the PPAI survey, 52.1% people who received a promo item from a company, have a very favorable impression of that company. They are also most likely to take up a business venture with the company that gave them a promotional product. Besides, giving away corporate gifts also has a low cost per impression which makes them budget friendly as well. <br />Tangible and long-lasting: Unlike other advertizing mediums which have a short term impression, promotional items are tangible because they can be carried everywhere and long-lasting because they are sturdy products. Also since promotional products are items of daily use, they are generally carried around everywhere, giving the company a high level of exposure. <br />Impact easily measured: As per a survey conducted by PPAI, they tried to measure the impact of a corporate gift on the invitees of a tradeshow. The findings suggested that those who received a promotional product along with their invitation had a favorable impression about the company and were eager to attend the tradeshow then those who did not receive the promo product. This suggests that the impact of a promotional product is high and can be easily measured.<br />Higher perceived value: Several studies by PPAI and ASI have proved that the potential customers and clients who receive promotional giveaways from a company tend to regard that firm in high esteem. And when a company is held in high regard, the customer is most likely to conduct business with him than anyone else.<br />Complements other advertising media: Have you ever seen one of those print ads which come with an attached sample? Chances of you remembering those ads are much more than the other regular ads. Giving away promotional products with other mediums of advertizing is known to have boosted business. <br />The promotional items industry is such a rage in U.S.A. because it has proven to be a very successful marketing strategy.<br />