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De interactie met merken verloopt tegenwoordig grotendeels via digitale kanalen; dat kan onpersoonlijk lijken maar het biedt ook juist kansen om interactie met merken veel persoonlijker in te richten. Dimitry & Daniël kijken naar de veranderende relatie tussen consumenten en merken, in context van mobiel. Door het oog van relatietherapeuten onderzoeken ze het belang en de noodzaak van mobile relationship marketing binnen de marketingmix en de rol die jij als marketeer of ontwerper hierin zou moeten spelen.
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