Optimisation maturity model (with many thanks to janco klijnstra)

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This is only a draft for people to kick around - I heard the original framework from Janco and have fitted it around the stuff I'm working on. Sort of gives me an idea of testing plans to aim for - we're still 2 or 3 on some items here. It's an aspirational chart, not a statement of truth! One last thing - please send me suggestions via linkedin, twitter (@OptimiseOrDie) - if you think I've missed anything.

Technology

Level 3 Serious testing Level 2 Early maturity Level 4 Core business value Level 5 You rock, awesomely Thanks to @JancoKlijnstra Level 1 Starter Level Culture Ninja Team Testing in the DNA Cross silo team Systematic tests Dedicated team Volume opportunities Small team Low hanging fruit _____________________________________________________________________________________________ _ Local Heroes Chaotic Good Process Company wide Outline process Well developed Streamlined _______________________________________________________________________________________________ Ad Hoc + Multi variate Session replay No segments +Funnel optimisation Call tracking Some segments Micro testing +Cross channel testing Integrated CRO and analytics Segmentation +Spread tool use Dynamic adaptive targeting Machine learning Realtime Guessing A/B testing Basic tools Testing focus ________________________________________________________________________________________________ + Funnel analysis Low converting & High loss pages + offline integration Single channel picture + Funnel fixes Forms analytics Channel switches Bounce rates Big volume landing pages Multichannel funnels Cross channel synergy Analytics focus ________________________________________________________________________________________________ Analytics Surveys Contact Centre Low budget usability +Regular usability testing/research Prototyping Session replay Onsite feedback +User Centered Design Layered feedback Mini product tests + Customer sat scores tied to UX Rapid iterative testing and design + All channel view of customer Driving offline using online All promotion driven by testing Insight methods ________________________________________________________________________________________________ Mission Continual improvement Prove ROI Get buyin Scale the testing Mine value

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Optimisation maturity model (with many thanks to janco klijnstra)

1. Level 3 Serious testing Level 2 Early maturity Level 4 Core business value Level 5 You rock, awesomely Thanks to @JancoKlijnstra Level 1 Starter Level Culture Ninja Team Testing in the DNA Cross silo team Systematic tests Dedicated team Volume opportunities Small team Low hanging fruit _____________________________________________________________________________________________ _ Local Heroes Chaotic Good Process Company wide Outline process Well developed Streamlined _______________________________________________________________________________________________ Ad Hoc + Multi variate Session replay No segments +Funnel optimisation Call tracking Some segments Micro testing +Cross channel testing Integrated CRO and analytics Segmentation +Spread tool use Dynamic adaptive targeting Machine learning Realtime Guessing A/B testing Basic tools Testing focus ________________________________________________________________________________________________ + Funnel analysis Low converting & High loss pages + offline integration Single channel picture + Funnel fixes Forms analytics Channel switches Bounce rates Big volume landing pages Multichannel funnels Cross channel synergy Analytics focus ________________________________________________________________________________________________ Analytics Surveys Contact Centre Low budget usability +Regular usability testing/research Prototyping Session replay Onsite feedback +User Centered Design Layered feedback Mini product tests + Customer sat scores tied to UX Rapid iterative testing and design + All channel view of customer Driving offline using online All promotion driven by testing Insight methods ________________________________________________________________________________________________ Mission Continual improvement Prove ROI Get buyin Scale the testing Mine value

Optimisation maturity model (with many thanks to janco klijnstra)

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