Augur is a prediction market platform that uses a decentralized approach. It relies on REP token holders to report the outcomes of events and markets are resolved based on the majority report of REP holders. This avoids issues like identifying the intended subject ("Jane") in prediction market contracts. Prior investment in a market's outcome may drive convergence as the player with the highest potential payoff shapes consensus. Future prediction markets may have asymmetric payoff matrices and linked data challenges around concept reuse and semantic decay over time.