QVC.com – the 90s home shopping flagship has become a successful online store Formerly known as the number one address for televised home shopping, QVC has long made its mark in the eCommerce business, operating online stores in the U.S., Germany, Italy, France and the United Kingdom. How does QVC present itself in its home eCommerce market, the United States? Quick Facts: • In 2017, qvc.com generated revenues of US$ 3.3bn, which represents a growth of 4.0% compared to 2016 • With a revenue share of over 40%, Fashion is the most important product category, followed by Furniture & Appliances with 30% • qvc.com generates 100% of its net sales in the United States • More than 50% of qvc.com's traffic in Q4, 2017, were direct website visits More information at statista.com

1. STORE ANALYSIS: QVC.COM

2. QVC.COM
qvc.com, operated by QVC, Inc., is an
online store with nationally-focused
sales. Its eCommerce net sales are
entirely generated in the United
States. With regards to the product
range, qvc.com is an all-round online
store, with products on offer that
cover different categories.

3. January 2018
qvc.com eCommerce net sales in billion US$, 2018 forecast
3 1) Annual eCommerce net sales after the deduction of returns
2) Statista analyses based on traffic- and market development
Source: ecommerceDB.com, Statista Analysis, based on annual reports ’15 and ‘16
qvc.com generated net sales of US$ 3.3bn1)
in 2017 with an almost constant growth
+3.2%
20182)
+4.0%
20172)
+4.4%
3.3
2016
3.4
2015
3.1
3.2

4. January 2018
Electronics & Media
5 %
• Books, Movies & Music
• Consumer Electronics
$165
eCommerce net sales by category, in percent, net sales in 2017 in million US$
4 Source: ecommerceDB.com, Statista Analysis
Fashion is the most relevant category with a
net sales share of over 40%
41 %
Furniture &
Appliances
30 %
• Furniture & Homeware
• Home Appliances
$995
Toys, Hobby & DIY
7 %
• DIY, Garden & Pets
• Hobby & Stationery
• Sports & Outdoor
• Toys & Baby
$230
Food & Personal
Care
17 %
• Food & Beverages
• Personal Care
$565$1,360
Fashion
• Bags & Accessories
• Clothing
• Shoes

5. January 2018
eCommerce net sales by country, in percent
5 Source: ecommerceDB.com, Statista Analysis
100% of net sales via qvc.com are
generated in the United States
United States
100%

6. January 2018
Monthly visits in million, traffic sources in percent
6 Source: SimilarWeb
Visits of qvc.com are slightly increasing,
over 50% are direct visits

7. January 2018
Payment methods of qvc.com
7 Source: qvc.com
qvc.com offers various payment methods

8. January 2018
Source: similarweb.com
More information on ecommerceDB.com
8

9. January 2018
9 Source: similarweb.com
Your contact
Stefanie Eden
Head of Market Intelligence eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 439
E-Mail stefanie.eden@statista.com
Marcel Marks
Analyst eCommerce
Johannes-Brahms-Platz 1
20355 Hamburg
TEL +49 40 284 841 889
E-Mail marcel.marks@statista.com
www.ecommerceDB.com

10. APPENDIX
10
Market definitions

11. January 2018
Market definition
Market definition: Furniture & Appliances
Quelle: ecommerceDB.com11
Furniture & Appliances
The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture,
kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles),
as well as electronic household appliances (e.g. washing machines, dishwashers and coffee
machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the
purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included.
IN-SCOPE:
• Furniture
• Household goods (e.g. kitchen accessories,
bathroom accessories and home textiles)
• Electronic household appliances (e.g.
washing machines, dishwashers and coffee
machines)
• Kitchens
OUT-OF-SCOPE:
• B2B markets (e.g. Alibaba)
• Resale of used goods (reCommerce)
• Sales between private persons (e.g.
Craigslist)

12. January 2018
Market definition
Market definition: Fashion
Quelle: ecommerceDB.com12
Fashion
The eCommerce market segment Fashion includes the online trade of articles of clothing (for men,
women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories
and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated
outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other
categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used clothing articles is not
included in this market segment.
IN-SCOPE:
• Shoes and shoe care products (e.g. cleaning
products)
• Leather goods (e.g. leather bags, suitcases,
purses and briefcases)
• Clothes
• Accessories (e.g. hats, scarves and gloves),
OUT-OF-SCOPE:
• Outdoor and sports clothing
• Outdoor and sports shoes
• Baby and children’s clothes

13. January 2018
Market definition
Market definition: Toys, Hobby & DIY
Quelle: ecommerceDB.com13
Toys, Hobby & DIY
The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware
(inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports
equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery
articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed
services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale
of used, defective or repaired goods (reCommerce and C2C) are not included.
IN-SCOPE:
• Toys, babyware (inclusive of baby food and
clothing)
• Sport and outdoor products (e.g. sports
equipment, outdoor equipment)
• Garden products (e.g. flowers and plants) tools, DIY
products
• Hobby and stationary (e.g. musical instruments and
office supplies)
• Other articles (e.g. car parts and adult
entertainment products)
OUT-OF-SCOPE:
• B2B markets (e.g. Alibaba)
• Resale of used goods (reCommerce)
• Sales between private persons (e.g. Craigslist)

14. January 2018
Market definition
Market definition: Electronics & Media
Quelle: ecommerceDB.com14
Electronics & Media
The eCommerce market segment Electronics & Media covers the sale via a digital channel of physical
media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g.
TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones,
tablets). Digital Media as well as the purchase and resale of used, defective or repaired goods
(reCommerce and C2C) are not included.
IN-SCOPE:
• Physical media (e.g. books, DVDs, CDs, Blu-
ray discs, computer/console games)
• Consumer electronics (e.g. TVs, DVD
players)
• Communication devices (e.g. desktop
computers, laptops, smartphones, tablets)
OUT-OF-SCOPE:
• Digital media (e.g. video-on-demand, music
downloads, eBooks)
• Mobile contracts and tariffs
• Home appliances (e.g. coffee maker,
washing machine)

15. January 2018
Market definition
Market definition: Food & Personal Care
Quelle: ecommerceDB.com15
Food & Personal Care
The eCommerce market segment Food & Personal Care contains the online trade of food and
beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal
care products (inclusive of prescription drugs for the private end user (B2C)). The market segment
also includes medical products for private use (e.g. blood pressure monitors, disinfectants,
dressings).
IN-SCOPE:
• Food and beverages
• Cosmetics
• Pharmaceutical products (inclusive of
prescription drugs)
• Medical products for private use (e.g. blood
pressure monitors, disinfectants, dressings)
OUT-OF-SCOPE:
• Baby food
• Professional medical products