A Platform extending Media to Mobile Craig Dalton VP, Business Development Social Mobile

3 things about the mobile market I need you to know 85%+ of the market has 12-key feature phones. The majority of the market has a messaging plan, but does NOT have a data plan. The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device.

85%+ of the market has 12-key feature phones.

The majority of the market has a messaging plan, but does NOT have a data plan.

The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device.

A Platform that enables ‘ Going Mobile’ for Social Media Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks Who is Hook Mobile?

A Platform that enables ‘ Going Mobile’ for Social Media

Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks

The Rich Media Opportunity ?

The Hook Mobile Platform MM7 interfaces/parameters DRM settings per carrier Support industry standards Formatting of SMIL Device discovery Carrier guidelines Transcoding across devices Managing shortcodes Carrier approval process Premium billing User authentication Personal settings Etc. Social Mobile

MM7 interfaces/parameters

DRM settings per carrier

Support industry standards

Formatting of SMIL

Device discovery

Carrier guidelines

Transcoding across devices

Managing shortcodes

Carrier approval process

Premium billing

User authentication

Personal settings

Etc.

Why MMS? MMS is rich media; yet MMS clients are resident in virtually all mass market handsets MMS is charged as message and does not require a data plan (i.e. addresses the mass market) Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth. Operators have invested billions in MMS infrastructure and need partners to help drive usage

MMS is rich media; yet MMS clients are resident in virtually all mass market handsets

MMS is charged as message and does not require a data plan (i.e. addresses the mass market)

Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth.

Operators have invested billions in MMS infrastructure and need partners to help drive usage

The iPhone and other smart phones We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue.. We deliver rich media optimized specifically for each devices’ capabilities and end user economics

We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue..

We deliver rich media optimized specifically for each devices’ capabilities and end user economics

Supported Revenue Models Subscription Example: VooZoo Mobile $3.99 per month Example: Pic2phone $1.99 per month One Time Premium Events Share this photo slide with friends for $.50 Advertising Ad insertion into MMS or dynamically generated WAP pages

Subscription

Example: VooZoo Mobile $3.99 per month

Example: Pic2phone $1.99 per month

One Time Premium Events

Share this photo slide with friends for $.50

Advertising

Ad insertion into MMS or dynamically generated WAP pages

What it looks like - Social Media http://apps.facebook.com/pictophone

What it looks like - Social Media http://apps.facebook.com/voozoo-mobile

Where to give it a try: Facebook: http://apps.facebook.com/voozoo-mobile http://apps.facebook.com/pictophone On deck at AT&T -multimedia storefront At Under the Radar -SMS <Demos> to 512530 follow instructions -See us in the lobby for full demos iPhone Users -See me for beta version of MMS client Contact me: [email_address]