A Platform extending Media to Mobile Craig Dalton VP, Business Development Social Mobile
3 things about the mobile market I need you to know
85%+ of the market has 12-key feature phones.
The majority of the market has a messaging plan, but does NOT have a data plan.
The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device.
A Platform that enables ‘ Going Mobile’ for Social Media
Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks
Who is Hook Mobile?
The Rich Media Opportunity ?
The Hook Mobile Platform
DRM settings per carrier
Support industry standards
Formatting of SMIL
Transcoding across devices
Carrier approval process
MMS is rich media; yet MMS clients are resident in virtually all mass market handsets
MMS is charged as message and does not require a data plan (i.e. addresses the mass market)
Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth.
Operators have invested billions in MMS infrastructure and need partners to help drive usage
The iPhone and other smart phones
We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue..
We deliver rich media optimized specifically for each devices’ capabilities and end user economics
Supported Revenue Models
Example: VooZoo Mobile $3.99 per month
Example: Pic2phone $1.99 per month
One Time Premium Events
Share this photo slide with friends for $.50
Ad insertion into MMS or dynamically generated WAP pages
What it looks like - Social Media http://apps.facebook.com/pictophone
What it looks like - Social Media http://apps.facebook.com/voozoo-mobile
Where to give it a try: Facebook: http://apps.facebook.com/voozoo-mobile http://apps.facebook.com/pictophone On deck at AT&T -multimedia storefront At Under the Radar -SMS <Demos> to 512530 follow instructions -See us in the lobby for full demos iPhone Users -See me for beta version of MMS client Contact me: [email_address]