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Pitching, Getting Pitched, Counter Pitching and Media Kits
 

Pitching, Getting Pitched, Counter Pitching and Media Kits

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    Pitching, Getting Pitched, Counter Pitching and Media Kits Pitching, Getting Pitched, Counter Pitching and Media Kits Presentation Transcript

    • Getting Pitched, Counter Pitching, and Pitching stacey heneveld @staceyheneved Saturday, August 10, 13
    • Saturday, August 10, 13
    • It all starts with your site. Get Into The Game Saturday, August 10, 13
    • Your Site Is it visually appealing to a company? What does your ABOUT ME page really say about you? • http://bloggingwithamy.com/how-to-write-a- killer-about-page/ Saturday, August 10, 13
    • Your Site Is it visually appealing to a company? What does your ABOUT ME page really say about you? Are you easy to find? Contact page Email address accessible Social Media buttons Meta tags (i.e. Google Search) http://searchenginewatch.com/article/ 2067564/How-To-Use-HTML-Meta-Tags Saturday, August 10, 13
    • Saturday, August 10, 13
    • Being Pitched. Saturday, August 10, 13
    • How do you get pitched? Be part of a Media Group • They are the middleman between YOU and the PR Firm or Brand • You can find them through a Google search, ask other bloggers for suggestions, check out other blogs to see who they are working with • Get on their “list” Saturday, August 10, 13
    • How do you get pitched? “Good vs. Bad” of a Media Group Saturday, August 10, 13
    • How do you get pitched? Connecting with PR Firms • Find the PR Firm that handles the blogger relations for the company you want to work with. • Contact PR Firm that handles multiple brand accounts. Saturday, August 10, 13
    • How do you get pitched? Contact the Company • Find the person within the company that works with Social Media or Blogger Outreach Saturday, August 10, 13
    • Dissecting the pitch. Saturday, August 10, 13
    • The Pitch 1. What are they offering? 2. What is the compensation? 3. What is the payment timeframe? 4. What are they asking of you? 5. What is the campaign time frame? 6. Is it right for you? Saturday, August 10, 13
    • If the details aren’t clear, always ask! Saturday, August 10, 13
    • Counter-Pitching. Saturday, August 10, 13
    • Rework the terms “I would love to work with you on this campaign. For an authentic and personal review of the product, I require...... I also offer......” Saturday, August 10, 13
    • Rework the terms “Thank you for the information on BRAND. It sounds like a great product that my readers would be interested in. For products like this, I typically share them with my readers as Review Posts or Sponsored Posts. Below are the details on how those posts work on my site....” Saturday, August 10, 13
    • Rework the terms “My editorial calendar is a bit busy right now but I would love to chat with you about working this into my ‘Best of the Holidays’ event in November. Here are some fun ideas on how we could make that work....” Saturday, August 10, 13
    • Saying ‘no’. “Thank you for reaching out to me about your new teething tablets. They sound great and would have been a life saver when my son was teething! Unfortunately (but fortunately for me), I am out of the teething stage for a little while. YAY! Please keep me in mind if you have other products/clients that might fit with my kids who are ages.....” Saturday, August 10, 13
    • Start your own list. Save contact information for PR Firms and Companies to possibly work with in the future! Saturday, August 10, 13
    • Pitching. Saturday, August 10, 13
    • Don’t be the pitcher you hate. Saturday, August 10, 13
    • Address your pitch by name. Saturday, August 10, 13
    • What are you pitching? Saturday, August 10, 13
    • What is your angle? What makes you stand out? Saturday, August 10, 13
    • Sell the idea. Not the details. Saturday, August 10, 13
    • Talk about your site readership. Saturday, August 10, 13
    • Share similar posts or events. Saturday, August 10, 13
    • Be you. Saturday, August 10, 13
    • Leave it a little open ended. Saturday, August 10, 13
    • Follow-up. Saturday, August 10, 13
    • Again....DON’T BE THE PITCHER YOU HATE! Saturday, August 10, 13
    • Striking out. Saturday, August 10, 13
    • “Never let the fear of striking out get in your way.” Babe Ruth Saturday, August 10, 13
    • Saturday, August 10, 13
    • Media Kits Are they necessary? Saturday, August 10, 13
    • Media Kit Options Electronic Media Kit SlideShare PDF on your website Printable Media Kit PDF that can be emailed or printed to hand out USB Drives Saturday, August 10, 13
    • The nuts & bolts Brief Introduction Experience Stats Services Pricing & Payment Options Past Work Testimonials Contact Info Saturday, August 10, 13
    • Saturday, August 10, 13
    • our
    • 

mission In
    • 

all
    • 

our
    • 

endeavors
    • 

at
    • 

 Simple
    • 

Living
    • 

Media,
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 our
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mission
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is
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the
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same:
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 to
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help
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people
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live
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simply. Life
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hacks
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for
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home
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managers.
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    • 

All
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about
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productivity,
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organization,
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 money
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management,
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and
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taking
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care
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of
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yourself
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and
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your
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relationships. Delicious,
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nourishing
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food
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for
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everyone
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in
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the
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family.
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All
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about
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seasonal
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 cooking,
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menu
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planning,
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eating
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fresh,
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whole
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foods,
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and
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healthy
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preparation. Eco-‐friendly
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living
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with
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a
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family-‐friendly
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purpose.
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All
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about
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simple
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mindful
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living,
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wise
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stewardship,
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and
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natural
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health. Straightforward
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education
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from
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the
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home,
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for
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the
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family.
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All
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about
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 curriculum
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choices,
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academic
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inspiration,
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and
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uncomplicated
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homeschool
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ideas. Uncomplicated
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parenting
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in
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a
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complicated
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world.
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All
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about
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 mindful
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parenting,
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kids’
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activities
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with
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a
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purpose,
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and
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healthy
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family
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living. Saturday, August 10, 13
    • about
    • 

us We
    • 

are
    • 

a
    • 

team
    • 

of
    • 

five
    • 

women,
    • 

each
    • 

editing
    • 

one
    • 

of
    • 

the
    • 

Simple
    • 

Living
    • 

Media
    • 

blogs.
    • 


    • 

 We’re
    • 

all
    • 

mothers,
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wives,
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and
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friends,
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each
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with
    • 

a
    • 

uniquely
    • 

directed
    • 

passion
    • 

 to
    • 

help
    • 

other
    • 

families
    • 

live
    • 

more
    • 

simply. Combined,
    • 

the
    • 

Simple
    • 

Living
    • 

Media
    • 

family
    • 

has
    • 

over
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25
    • 

men
    • 

and
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women
    • 

contributors
    • 

 living
    • 

worldwide,
    • 

from
    • 

Texas
    • 

to
    • 

Turkey,
    • 

Montreal
    • 

to
    • 

the
    • 

West
    • 

Virginia
    • 

country. SLM’s
    • 

founder
    • 

is
    • 

Tsh
    • 

Oxenreider,
    • 

editor
    • 

of
    • 

Simple
    • 

Mom
    • 

and
    • 

author
    • 

of
    • 

the
    • 

upcoming
    • 

book,
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 Organized
    • 

Simplicity,
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published
    • 

by
    • 

F+W
    • 

Media,
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and
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due
    • 

for
    • 

release
    • 

in
    • 

fall
    • 

2010. Saturday, August 10, 13
    • about
    • 

our
    • 

readers All
    • 

statistics
    • 

are
    • 

taken
    • 

from
    • 

SimpleMom.net
    • 

only, until
    • 

the
    • 

entire
    • 

network
    • 

passes
    • 

through
    • 

the
    • 

first
    • 

quarter. from
    • 

Quantcast ▲ from
    • 

 Google
    • 

 Analytics ▲ Saturday, August 10, 13
    • “ what
    • 

others
    • 

are
    • 

saying: “Sometimes
    • 


    • 

I
    • 

stumble
    • 

upon
    • 

a
    • 

blog
    • 

that
    • 

knocks
    • 

me
    • 

off
    • 

 my
    • 

feet.
    • 

Simplemom.net
    • 

is
    • 

that
    • 

blog.
    • 


    • 

...I
    • 

am
    • 

not
    • 

a
    • 

mom,
    • 

 but
    • 

I’m
    • 

in
    • 

love
    • 

with
    • 

this
    • 

blog.
    • 


    • 


    • 

...I
    • 

love
    • 

the
    • 

way
    • 

the
    • 

blog
    • 

 is
    • 

organized
    • 

and
    • 

designed.
    • 


    • 

I
    • 

love
    • 

the
    • 

simple
    • 

writing
    • 

and
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 inspiring
    • 

ideas.” -
    • 

Leslie
    • 

Judson,
    • 

HGTV “Pragmatic
    • 

and
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nurturing,
    • 

Simple
    • 

Mom
    • 

is
    • 

my
    • 

go-‐to
    • 

blog
    • 

 for
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learning
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how
    • 

to
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manage
    • 

my
    • 

home
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with
    • 

efficiency
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and
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 grace.
    • 


    • 

The
    • 

inspiration
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you’ll
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find
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there
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is
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like
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vitamins
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 for
    • 

weary
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homemakers.” -
    • 

Julia
    • 

Cho,
    • 

Ohdeedoh.com
    • 

 (ApartmentTherapy.com) “SimpleMom.net
    • 

is
    • 

the
    • 

best
    • 

online
    • 

community
    • 

for
    • 

ideas,
    • 

insight
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and
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 inspiration.
    • 

I’ve
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advertised
    • 

regularly
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with
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Simple
    • 

Mom
    • 

and
    • 

have
    • 

been
    • 

 overwhelmed
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with
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the
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response.
    • 

It’s
    • 

a
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great
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investment
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for
    • 

web
    • 

based
    • 

 advertising.” -Lisa
    • 

Leonard,
    • 

LisaLeonardOnline.com “I
    • 

can’t
    • 

say
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enough
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good
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things
    • 

about
    • 

being
    • 

an
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advertiser
    • 

with
    • 

Simple
    • 

Living
    • 

Media.
    • 

Like
    • 

 the
    • 

Simple
    • 

Living
    • 

blogs,
    • 

the
    • 

readers
    • 

are
    • 

thoughtful,
    • 

appreciate
    • 

aesthetics
    • 

and
    • 

detail,
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and
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 are
    • 

willing
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to
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invest
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in
    • 

quality
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products
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that
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make
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their
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lives
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better.
    • 

That’s
    • 

exactly
    • 

the
    • 

kinds
    • 

 of
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person
    • 

I
    • 

want
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to
    • 

reach
    • 

out
    • 

to.
    • 

Simple
    • 

Living
    • 

Media
    • 

has
    • 

provided
    • 

—
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hands
    • 

down
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—
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the
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 best
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value
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for
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our
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advertising
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budget.
    • 


    • 

...As
    • 

a
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small
    • 

business
    • 

operating
    • 

in
    • 

a
    • 

tight
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economy,
    • 

 we
    • 

have
    • 

a
    • 

limited
    • 

advertising
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budget,
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so
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every
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dollar
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counts.
    • 

The
    • 

ROI
    • 

we’ve
    • 

seen
    • 

from
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 advertising
    • 

with
    • 

Simple
    • 

Living
    • 

Media
    • 

has
    • 

been
    • 

amazing.” -
    • 

Charie
    • 

Park,
    • 

PearBudget.com “ “It’s
    • 

no
    • 

wonder
    • 

that
    • 

Simple
    • 

Mom
    • 

has
    • 

such
    • 

a
    • 

large,
    • 

loyal
    • 

fan
    • 

 base:
    • 

the
    • 

content
    • 

is
    • 

both
    • 

phenomenal
    • 

and
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relevant.
    • 

We
    • 

were
    • 

 thrilled
    • 

to
    • 

partner
    • 

with
    • 

Simple
    • 

Mom,
    • 

and
    • 

found
    • 

that
    • 

the
    • 

traffic
    • 

 generated
    • 

by
    • 

our
    • 

ad
    • 

exceeded
    • 

our
    • 

expectations
    • 

by
    • 

far.” -
    • 

Lisa
    • 

Albrecht,
    • 

LaundryTree.com “From
    • 

public
    • 

speaking
    • 

to
    • 

the
    • 

business
    • 

of
    • 

digital
    • 

publishing,
    • 

Tsh
    • 

Oxenrider
    • 

is
    • 

one
    • 

 of
    • 

the
    • 

most
    • 

talented
    • 

women
    • 

I
    • 

have
    • 

been
    • 

fortunate
    • 

enough
    • 

to
    • 

work
    • 

with.
    • 

She
    • 

is
    • 

 personable,
    • 

smart
    • 

and
    • 

always
    • 

over
    • 

delivers.
    • 

Tsh,
    • 

and
    • 

her
    • 

brands,
    • 

are
    • 

known
    • 

for
    • 

 excellence.
    • 

SLM
    • 

is
    • 

a
    • 

smart
    • 

choice
    • 

for
    • 

brand
    • 

partnership.
    • 

Working
    • 

with
    • 

Tsh
    • 

and
    • 

her
    • 

 properties
    • 

will
    • 

continue
    • 

to
    • 

be
    • 

priority
    • 

for
    • 

BlissDom
    • 

and
    • 

Blissful
    • 

Media
    • 

Group.” -
    • 

Allison
    • 

Worthington,
    • 

AllisonWorthingtonMedia.com “I
    • 

consider
    • 

Tsh
    • 

my
    • 

blogging
    • 

mentor.
    • 


    • 

Tsh
    • 

is
    • 

the
    • 

most
    • 

intentional,
    • 

organized
    • 

and
    • 

 forward
    • 

thinking
    • 

blogger
    • 

that
    • 

I
    • 

know.
    • 

She
    • 

is
    • 

highly
    • 

influential
    • 

and
    • 

has
    • 

earned
    • 

 the
    • 

trust
    • 

of
    • 

thousands
    • 

of
    • 

people.
    • 


    • 

I
    • 

consider
    • 

it
    • 

a
    • 

privilege
    • 

to
    • 

be
    • 

associated
    • 

with
    • 

 her
    • 

and
    • 

Simple
    • 

Living
    • 

Media
    • 

on
    • 

any
    • 

level.” -
    • 

Nester,
    • 

TheNester.com “[This]
    • 

easy-‐to-‐navigate
    • 

site
    • 

is
    • 

loaded
    • 

with
    • 

tips
    • 

for
    • 

clearing
    • 

clutter,
    • 

getting
    • 

healthy
    • 

 dinners
    • 

on
    • 

the
    • 

table,
    • 

paring
    • 

down
    • 

paperwork,
    • 

and
    • 

finding
    • 

time
    • 

for
    • 

yourself.” -
    • 

Better
    • 

Homes
    • 

&
    • 

Gardens,
    • 

July
    • 

2009
    • 

issue Saturday, August 10, 13
    • advertising
    • 

options Here
    • 

are
    • 

the
    • 

options
    • 

you
    • 

have
    • 

to
    • 

partner
    • 

with
    • 

Simple
    • 

Living
    • 

Media.
    • 


    • 

 We’re
    • 

also
    • 

open
    • 

to
    • 

your
    • 

creative
    • 

ideas,
    • 

so
    • 

let
    • 

us
    • 

know
    • 

what
    • 

you’ve
    • 

got
    • 

in
    • 

mind! 1image
    •  

advertising
    •  

on
    •  

site either
    • 

on
    • 

a
    • 

single
    • 

SLM
    • 

blog,
    • 

or
    • 

network-‐wide
    • 

on
    • 

all
    • 

five 2weekly
    •  

newsletter
    •  

sponsorship a
    • 

solo
    • 

feature
    • 

in
    • 

our
    • 

“Best
    • 

of
    • 

Simple
    • 

Living
    • 

Media”
    • 

weekly
    • 

email 3giveaway
    •  

sponsor participation
    • 

in
    • 

a
    • 

seasonal
    • 

giveaway
    • 

contest
    • 

for
    • 

our
    • 

readers learn
    • 

more... Saturday, August 10, 13
    • Saturday, August 10, 13
    • Saturday, August 10, 13
    • Saturday, August 10, 13
    • Saturday, August 10, 13
    • Saturday, August 10, 13
    • Short & Sweet Introduction Examples of work you’ve done Stats Pricing Contact Info. Saturday, August 10, 13
    • http://simplemom.net/wp-content/uploads/2008/05/ SLM-media-kit.pdf http://simplemom.net/advertise/ Saturday, August 10, 13
    • Pricing:Where to begin • http://www.babble.com/mom/sponsored-posts-costs- revealed/ • http://www.mombloggersclub.com/page/advertising- rates-for-mom Saturday, August 10, 13