Opti matrix Solution - A Iphone application development company shows the four pillars that hold for the digital world also fit with slight modifications to anything that comes out of the laptop screen, mobile or computer.

1. The Four Pillars of Online
Marketing If You Have a
Saleable Product
By : Opti Matrix – Web design Company
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2. The online and offline marketing are not so
different. The four pillars that hold for the
digital world also fit with slight modifications
to anything that comes out of the laptop
screen, mobile or computer.
We are two separate worlds seen that
social networks grace everything that has an
impact on the real world has an immediate
echo in internet.
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3. Your product does not always have to be
technically superior to the competition. It has
to be good enough and meet the basic
requirements of the client. Not always the
best wins but the one that gets better
implemented in the heads of your target
audience. Even if you have a salable product is
not enough to get sales if you consider the
four pillars of online marketing.
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4. 1. Trust: a client who trusts you look
not only the price
Trust is the basis of all life. The rules do not
change when selling products and services.
Offering a competitive price can be a short-term
strategy to increase sales sacrificing margin. The
type of customer you attract is not seen you
really care if another company makes a better
offer gives the back without thinking too much.
Bet on content marketing is a way to establish a
basis of trust for the medium to long term
purchase from you without you having to sell.
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5. 2. Happiness: you want your target audience to
associate you with moments of happiness
One company that has understood this
marketing concept is the Coca Cola Company.
Instead of selling a strange dark drink too
much sugar and happiness sell. The messages
and images of your ads stand out from the
rest by the positive emotions they convey. In
every major event the brand is
present. Happiness is what makes your target
audience you I have implanted in his head.
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6. 3. Surprise: exceeds expectations and
solve problems immediately
In many sectors the customer service is so
improved that a client assumes the worst when it
encounters a problem. No quick solution relies on the
incident. In many cases you can already pleasantly
surprised troubleshooting an issue immediately.
Among the options that you give the client should also
include money back. Few but the request will generate
a positive impact and unexpected. You should not wait
until a customer complains to surprise. To capture the
attention of your target audience can also make use of
guerrilla marketing in web 2.0 with amazing action and
we want to talk.
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7. 4. Visibility: if you’re not online, you
do not exist
If you still think that an online presence for
your business is optional you are wrong. No
matter if you use the channel to sell or solely as a
showcase. 99.9% of people seeking information
on products, services and companies directly or
indirectly through internet. Having a website is
not enough. Especially in the beginning you have
to invest in campaigns to raise awareness of your
offer. Do not think only in the short sale seen to
sell must trace not only think about the impact.
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8. Marketing can work miracles when to
present your product. Nothing is achieved
without effort and sweat because it is not
enough to create a video to receive millions of
views on YouTube. Viral marketing cannot plan
for what you should not put all your eggs in
one basket in the end depends on luck.
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