1. 1. Introduction
2. Amazon Technology
3. Amazon E-commerce
4. Amazon Tools, Marketing and
Community
5. The method of payment

2. introduction
 Amazon.com sells lots and lots of stuff. You can find
beauty supplies, clothing, jewelry, gourmet food,
sporting goods, pet supplies, books, CDs, DVDs,
computers, furniture, toys, garden supplies, bedding
and almost anything else you might want to buy.

3.  Amazon has the world's three largest Linux
databases.
 Thedata warehouse is roughly divided into
three functions: query, historical data and
ETL (extract, transform, and load -- a
primary database function that pulls data
from one source and integrates it into
another).

4. Amazon E-commerce
• Amazon.com has always sold goods out of its own
warehouses.
• The sales go through Amazon.com and end up at
Nordstrom.com, Land's End.com or Target.com for
processing and order fulfillment. Amazon essentially
leases space to these retailers, who use
Amazon.com as a supplemental outlet for their
online sales.

5. Amazon Tools, Marketing and
Community
The level of customer tracking at Amazon.com
is another best-of-breed system. Using the data
it collects on every registered user during every
visit to the Web site, Amazon points users to
products they might actually be glad to
discover -- and buy. Amazon recommends
products that are:
 similar to what you're currently searching for
(on-the-fly recommendations that use up tons
of processing power)
 related to what you've searched for or
clicked on at any time in the past
 purchased by other people who've searched
for what you're searching for or have bought
what you've

6. The method of payment
Six kinds of methods of paying
 paid on delivery
 Credit card
 advance payment
ex. ATM, Convenience store
 Amazon gift certificate
 Amazon point
 Amazon shopping card