Brief Mission Statement of BlackBerry. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/blackberry-mission-statement.html

2. Company Background
Name Research In Motion, BlackBerry
Current CEO Thorsten Heins
Revenue $ 18.435 billion (2012)
Profit $ 1.164 billion (2012)
Employees 12,700 (2013)
Competitors
Apple Inc., Google Inc., Nokia OYJ,
Samsung Electronics Co., Ltd.
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3. “BlackBerry is a leading designer, manufacturer
and marketer of innovative wireless solutions for
the worldwide mobile communications market.
Through the development of integrated hardware,
software and services that support multiple
wireless network standards, RIM provides
platforms and solutions for seamless access to
time-sensitive information including email, phone,
text messaging (SMS and MMS), Internet and
intranet-based applications.”
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4. Does it include…?
Customers Products/
Services
Markets
Yes Yes Yes
Technology Concern for
survival
Philosophy
Yes No No
Self-concept Concern for
public image
Employees
Yes No No
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5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Product-oriented
Score
1.7/4.5
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6. MORE
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BlackBerry Mission Statement 2013
– Strategic Management Insight
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