4. Миф о безбумажном офисе Удвоение суммарных объёмов информации через каждые 5 лет! Объёмы потребления офисной бумаги % распечатанной информации 1995 1997 2000 2005 1995 1997 2000 2005 90% 50% 30% 1995 1997 2000 2005
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6. Изменение соотношения цена/производи-тельность на примере струйных принтеров HP Затраты на печать снизились на 68%, а производительность повысилась на 900% Примечание : Цена = цена принтера + предполагаемые затраты на чернила в течение 3 лет. 1 Рост производительности на 900% означает увеличение скорости в сравнении с принтером DJ500C ( появившемся в 1 991 г. ) Увеличение скорости и разрешения Снижение цены 0% 200% 400% 600% 800% DJ 500C 1991 DJ 660C 1995 DJ 960C 2001 DJ 5550 2003 DJ 6 620 200 5 Скорость Разрешение Цена DJ 895C 1998 0% -20% -40% -60% -80% -100% 1000% 300 т/д 1 стр./мин 4800 x 1200 т/д До 22 стр./мин Цветная печать 600 т/д 4 стр./мин 1200 x 1200 т/д До 30 стр./мин Ч/б печать
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10. Как перейти с … … чёрно-белой печати … цветную печать На …
11. VP;PTODHRMRTS;;UMPYSTYOVI;ST;UI ASLKDFNKYLQJPJPAODIUFHDDSÜP:VLP HDUNEIDNDFFHHLPPIAJJKLLDONFPJDB YQSODIFUNFIOAÖÖMKHDHL-:;;;OOKF DJKKDKLIFUKNNMHZUTZJBKJLLIKKJJHK KKJDHIUISZBNDBLKJPOIIUHBMSBNSKS DL;MNNMSDKDKDOOOSSJJSHHÖALSS KJSDKJFLLDJDKLDLAJKLJJFDIIABBIDIDQS USDNKHKHCJIZADSJDHÖAOKOAJAKL KDOIUOSHSLSLÖAOIUBDHIAOLDASÖ JIIJAHKASBDSIOUDHBFLAIUCHKSLSOUI KSKAHKJHALHJAJKQKHQLLAKSDÖJAA LAÖLSLKDNNKNSKJSDJBBUIKAÖÖNN VP;PTODHRMRTS;;UMPYSTYOVI;ST;UI ASLKDFNKYL Q JPJPAODIUFHDDSÜP:VLP HDUNEIDNDFFHHLPPIAJJKLLDONFPJDB Y Q SODIFUNFIOAÖÖMKHDHL-:;;;OOKF DJKKDKLIFUKNNMHZUTZJBKJLLIKKJJHK KKJDHIUISZBNDBLKJPOIIUHBMSBNSKS DL;MNNMSDKDKDOOOSSJJSHHÖALSS KJSDKJFLLDJDKLDLAJKLJJFDIIABBIDID Q S USDNKHKHCJIZADSJDHÖAOKOAJAKL KDOIUOSHSLSLÖAOIUBDHIAOLDASÖ JIIJAHKASBDSIOUDHBFLAIUCHKSLSOUI KSKAHKJHALHJAJK Q KH Q LLAKSDÖJAA LAÖLSLKDNNKNSKJSDJBBUIKAÖÖNN Сколько здесь букв " Q " ? Цвет упрощает восприятие сложной информации 5 секунд на ответ !
12. Цветная печать производит впечатление ... информирование Ваших коллег ... убеждение Вашего руководства ... продвижение Вашей компании Тенденция Переход с чёрно-белой на цветную печать -€65 -€5 -€30 -€5 Переход с привлечения внешних ресурсов для выполнения печатных работ – на печать своими силами по требованию Переход с персональных струйных принтеров на струйные бизнес-принтеры и цветные лазерные принтеры
14. HP LaserJet 9040 ресурс 300,000 Рек стр/мес 10,000-30,000 Доступный, надежный и производительный с возможностью финишной лбработки HP LaserJet 9050 ресурс 300,000 Рек стр/мес 15,000-50,000 Высокоскоростной, высокоскоростной широкоформатный принтер с возможностью финишной обработки HP LaserJet P3005 ресурс 100,000 Рек стр/мес 1,500-5,000 Быстрый, функциональный сетевой принтер с опциональным дуплексом HP LaserJet P2055 ресурс 50,000 Рек стр/мес 750-3,000 Принтер начального уровня с возьможностью работы в сети и опциональным дуплексом HP LaserJet P4015 ресурс 225,000 Рек стр/мес 3,000-15,000 Безопасность и широкие возможности управления бумагой HP LaserJet P4515 ресурс 275,000 Рек стр/мес 5,000-20,000 Самый быстрый моно принтер НР с продвинутыми средствами защиты доступа HP LaserJet 5200 ресурс 65,000 Рек стр/мес 2,500-10,000 Быстрый, доступный по цене широкоформатный принтер с опциональным дуплексом HP LaserJet P1005 ресурс 5,000 Рек стр.мес 250-1,500 Самы доступный и компактный лазер от НР HP LaserJet P1006 ресурс 5,000 Рек стр/мес 250-1,500 Самая малая печатная система НР HP LaserJet P1505 ресурс 8,000 Рек стр/мес 250-2,000 Гибкость и надежность в малом объеме HP LaserJet P4014n ресурс 175,000 Рек стр/мес 3,000-12,000 Быстрый, удобный в использовании и расширяемый Признанная надежность и удобство работы с НР Персональные Малая рабочая группа Рабочая группа Отдел HP LaserJet
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16. SMB Профессиональное использование цвета In-house Printing (IHP) SOHO Цвет как опция DIY – Mono Plus Enterprise Специальные носители Цвет критичен для бизнеса In-house Printing (IHP ) HP Color LaserJet CLJ CP1515n CLJ CP1518ni CLJ 2025n CLJ 2025dn CLJ 4700 series CLJ 5550 series CP 6015 series 1-5 пользователей 250 - 1,500 стр/м 1-8 пользователей 1,500 - 3,000 стр/мес 1-25+ пользователей 3,000 - 17,000 стр/мес (A3) (A3) 1-15 пользователей 1,500 - 5,000 стр/мес Управление цветом Низкая CPP/ ТСО Высокая скорость печати Image Ret 3600-4800dpi Нагрузка, ресурс Лотки большой емкости Фингишные устройства Печать A3 ( в отдельных устройствах ): Жесткий диск Высокая производительность Высокая скорость печати низкая CPP Память, лотки Нагрузка и ресурс Жесткий диск Гарантия на месте PCL/PS 3 ImageREt 3600 сеть Слот для фото (1518ni) Быстрая печать дуплекс (dn) производительность Больше пам я ти (+расш) Большая емкость лотков Ресурс и нагрузка CLJ 3525n CLJ 3525dn CLJ 3525x Host based ImageREt 2400 Без расширения памяти 150 входной Добавь цвета CLJ CP1215
31. 14 февраля 2007 года Edgeline Расходные материалы Характеристика Результат Новые пигментные чернила (C, M, Y и K) Высокая скорость печати, высокое качество изображения и улучшенные характеристики отпечатка Новый связывающий агент Повышенная долговечность отпечатка и уменьшенное время высыхания при печати на обычной бумаге Встроенный интеллектуальный чип Поддерживает технологию интеллектуальной печати Smart Printing Модульная конструкция – контейнер с чернилами на 775 мл Картридж с чернилами большой ёмкости сокращает простои Предназначены для использования в устройствах MFP с технологией Edgeline Высокая надёжность Заменяются пользователем
32. Панель управления HP Easy Select Edgeline Управление Функция AutoNav Повышает эффективность работы конечных пользователей и позволяет избежать обращения в справочную службу
33. Edgeline Приобретение Базовая часть Возможные аксессуары 1 полка Стартовый набор расходных материалов Лоток подачи на 4000 листов Аналоговый факс 33,6 kbps 4х карманный разделитель заданий CM8060 или CM8050 Мультифункциональный финишер HP CarePack обязательно опционально
38. A A A Различия в насыщенности фрагментов чёрного цвета Один и тот же шрифт, но… Различия в шрифтах и качестве печати между различными расходными материалами и принтерными платформами На сегодняшний день отсутствует стандартная тестовая процедура Тест Dr. Grauert по стандарту ISO 10581 (заполнение <3%) Тест, предло-женный органи-зацией ISO (заполнение 5%) Тест на печать фрагментов, закра-шенных сплошным чёрным цветом (заполнение 5%) Процесс вращения барабана сопровож-дается его износом 0 2 4 6 8 10 12 0 5 10 15 Срок службы барабана будет зависеть от объёмов заданий на печать Страниц на задание Оборотов на страницу Проблемы сравнения затрат в пересчёте на страницу Используемые методики определения затрат
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45. Верна ли эта формула? Цена принтера Цена расходных материалов + Суммарные затраты на печать =
46. С уммарные затраты : Надёжность, устойчивость качества печати, устойчивость ресурса и простота эксплуатации определяют трудовые затраты на процедуры, выполняемые конечным пользователем, на помощь специалистов по технической поддержке, на работы по устранению простоев, на выполнение диагностики, на сервис/поддержку Функц. затраты На расходные материалы, электропитание, бумагу Аппаратные затраты: на приобретение принтера, на доп. принадлежности, на инсталляцию З начительное снижение суммарных эксплуатацион-ных затрат Снижение затрат в пересчёте на страницу Снижение суммарных затрат на печать Суммарные эксплуатационные затраты
47. Повышенные затраты на техн. поддержку Утечка тонера, требующая очистки Затраты на ремонт принтера Сокращённая продолжительность срока службы принтера Повреждение устройства терм. закрепления тонера Более высокая частота возникновения отказов Простои принтера Пользователи, вынужденные искать другой принтер Несогласованный ( низкий ) ресурс Утечка тонера, оказывающая негативное влияние на принтер Большее количество обращений в службу техн. сопровождения Низкое качество печати Перерасход бумаги и времени из-за необходимости перепечатывания документов Проблемы с гарантией и рекламациями Повышенные затраты из-за отказов расходных материалов
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50. Правильная формула Цена принтера Цена расходных материалов + Суммарные затраты на печать = Затраты на перерасход тонера, чернил и бумаги Трудовые затраты на перепечатку и замену Затраты на простои принтера Затраты из-за низкой продуктивности Другие скрытые затраты Затраты на ночное питание специалистов по информационным системам + + + + + +
51. Надёжность НР обеспечивает максимум выгод НАДЁЖНОСТЬ НР ОБЕСПЕЧИВАЕТ МИНИМУМ СКРЫТЫХ ЗАТРАТ И МАКСИМУМ ВЫГОД
57. Paper Опасность использования тонеров не компании HP Искусство цвета Главное – получить правильный цвет Цветные изображения создаются комбинированием четырёх цветов Не HP Не HP Не HP Не HP Не HP Голубой Пурпур-ный Жёлтый синий зелёный красный Голубой (c) cmyk Чёрный (k) Пурпурный (m) Жёлтый (y)
61. Внутренние добавки Участвуют в процессе зарядки Имеют молекулярную структуру Полимер Имеет молекулярную структуру и высокие тепловые характеристики Структура тонера основана на эксклюзивных технологиях Восковая сердцевина Полимерная оболочка Структура химически синтезированного тонера НР Восковая сердцевина Молекулярная структура с высокими тепловыми характеристиками Пигмент Равномерно распределяется по частицам тонера и придаёт им необходимый цвет Внешняя добавка Наносится на поверхность частиц тонера
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63. История разработки тонеров для принтеров НР LaserJet 1984 LaserJet 4 стр./ мин 1991 LaserJet III 8 стр./мин 1996 LaserJet 5 12 стр./мин 2001 LaserJet 4100 24 стр./мин 10 мкм 25 мм / с 8 мкм 50 мм / с 6 мкм 70 мм / с 6 мкм 156 мм / с 6 мкм 277 мм / с 1998 CLJ4500 16 стр./мин 2003 CLJ9500 24 стр./мин 6 мкм 6 мкм Чёрно-белая печать Цветная печать 2004 LaserJet 4300 52 стр./мин 2005 CLJ4700 30 стр./мин 6 мкм 124 мм / с 136 мм / с 181 мм / с Чёрный тонер Механически измельчённый тонер Цветной тонер Химически синтезированный ( полимеризованный) тонер
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66. Распределение добавок в тонере HP Распределение добавок в тонере другой компании Новый тонер HP C o l o r Sphere Распределение добавок в тонере НР и тонере других компаний
67. Фрагменты тонера HP Фрагменты тонера другой компании Новый тонер HP C o l o r Sphere Размеры частиц и распределение добавок в тонере НР и в тонере других компаний
68. Новый тонер HP C o l o r Sphere Для точного воспроизведения изображений Химически синтезированный тонер НР Химически синтезированный тонер другой компании
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72. Ink tank Струйный принтерный картридж НР... Это не просто контейнер с чернилами Интерфейс связи с принтером Фиксация Сопла Человеческий волос Интегрированный принтерный картридж Резервуар с чернилами Нанесение чернил П ечатающая головка
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74. Чернила НР… Это не подкрашенная вода ! Красящее вещество Основной растворитель в чернилах HP . Играет ключевую роль в образовании пузырька пара и в выбросе капли. Т.е. в крайне важных этапах процесса термоструйной печати Взаимодействует с водой для поддержки устойчивого состояния красителей в чернилах Гарантирует пребывание составляющих компонентов чернил в растворённом виде для предотвращения проблем надёжности Предотвращает рост количества микроорганизмов для обеспечения неизменных характеристик чернил в течение всего срока службы печатающей головки Предотвращает образование плёнки на нагревающем резисторе, которая может оказывать влияние на устойчивость процесса выброса капель Снижает вероятность образования морщинок на печатном носителе после печати Снижает парообразование в соплах для сохранения свойств чернил и достижения гарантированной надёжности Улучшают процесс сцепления красящих веществ с поверхностью печатного носителя, повышая характеристики долговечности наносимых на него изображений ( стойкость к царапинам, стойкость к выцветанию и т.д. ) Оказывает влияние на силу поверхностного натяжения и на процесс формирования, выброса и размещения чернильных капель на печатных носителях Красители или пигменты, создающие распечатываемый цвет Поддерживает постоянство показателя кислотности чернил pH Поверхностно-активные вещества Полимеры/связующие вещества Увлажнитель Добавка, снижающая вероят-ность образования морщинок Добавка против образования накипи Консервант Добавка, препятствующая раз-делению чернил на фракции Стабилизатор Сорастворитель Вода
75. Стратегия предоставления струйных картриджей, максимально соответствующих потребностям клиентов Расходные материалы в 2007 году, реализующие план предоставления выгод, согласованный с различными потребностями клиентов в печати 1 2 3 Стандартный картридж Экономичный картридж Специализированный картридж Стандартная ёмкость . Низкая покупная цена Всегда новый картридж, обеспечивающий беспроблемную печать и традиционно высокое качество отпечатков НР при более низкой цене Более высокая ёмкость . 40-60% экономия затрат в пересчёте на страницу . Всегда новый картридж, обеспечивающий беспроблемную печать и традиционно высокое качество отпечатков НР при снижении функциональных затрат и количества визитов на склад за свежим картриджем Фотокартриджи Обеспечивают более широкие возможности для модернизации или максимально эффек-тивного использования Вашего принтера Precise. Reliable. Original HP Ink. Translation. Translation.
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79. Скрытые затраты (*) если повреждение принтера возникло из-за использования картриджа не компании НР Низкое качество печати Проблемы/простои принтера Сокращение срока службы принтера Повреждение принтера Проблемы с получением гарантийных услуг и поддержки НР* Неустойчивый характер затрат в пересчёте на страницу Перерасход бумаги и времени из-за перепечаток Утечка тонера / чернил Низкий ресурс Нанесение вреда окружающей среде Отсутствие опыта Более частые отказы Опасность использования картриджей не компании HP
84. Оригинал ② Дата окончания срока гарантии на упаковке и дата, следующая после надписи "установить до" (" install before ") на картридже НР для струйных принтеров Подделка ① Совпадение производст-венных кодов на упаковках и на самих картриджах НР для лазерных принтеров Как проверить подозрительный картридж? Индикаторы, позволяющие отличить оригиналы от потенциальных подделок На первый взгляд, оригинальные продукты и подделки могут и не отличаться друг от друга ... … однако, указанные ниже убедительные индикаторы помогают отличить оригиналы от потенциальных подделок:
85. Как проверить подозрительный картридж? Производтвенные коды на картриджах НР для лазерных принтеров Проверьте совпадение производственных кодов! Оригинал: Первые пять цифр производственного кода на упаковке картриджей для лазерных принтеров НР совпадают с первыми пятью цифрами производственного кода картриджа, находящегося в этой упаковке. Например, 5B21N 1F = 5B21N 1FK. Подделка: Первые пять цифр производственного кода на упаковке картриджа и на самом картридже для лазерного принтера – не совпадают. Например, 3C08H2 9A18H8 . Несовпадение производственных кодов на упаковке картриджа и на хранящемся в ней картридже для лазерных принтеров должно являться основанием для подозрений в том, что перед вами подделка . !
86. Как проверить подозрительный картридж? Дата окончания срока гарантии и дата, следующая после слов "установить до" – на картриджах НР для струйных принтеров Проверьте согласованность даты окончания срока гарантии и даты, следующей после слов "установить до" ! Оригинал: Дата окончания срока гарантии находится во временном промежутке около шести месяцев ( ± 2) после даты, следующей после фразы "установить до": Если на упаковку картриджа для струйных принтеров нанесена дата Сентябрь 2007 , то на самом картридже должна быть указана дата, например, 24 марта 200 8 . Подделка: Дата окончания срока гарантии на картридже не находится во временном промежутке около шести месяцев после даты, следующей после фразы "установить до" на упаковке. Например, Сентябрь 2007 12 января 2005. Несогласованность дат на упаковке струйного картриджа и на содержащемся в ней картридже, должно являться основанием для подозрений в том, что перед вами подделка . !
Although the percent of information printed is slowly declining… (note the scale is through to 2005!), the amount of information that we are offered is doubling every 5 years. As a result, office paper volume is expected to continue increasing. HP grows printing supplies through ... Market shares must remain the same or even grow to keep a healthy growth pattern. HP are introducing support programs and sales tools to help you drive the market share for printing supplies, and also a number of end-user promotions and programmes designed to raise awareness of the advantage of using HP original supplies and media. We see users value the benefits of original HP supplies - 3rd party solutions don’t offer the same reliability and quality.
Even with email and digital imaging technology, people are printing more than ever. Customer needs continue to drive our innovation. The output is key – the whole system contributes to superior output.
Old document distribution The traditional way of distributing hardcopies is a four-step process. First, the original document is produced. Second, it is printed. Third, the document is reproduced using a photocopier or a printing press. Four, the multiple hardcopies are distributed by plane, by car… Drawbacks are : it takes time (and information can become obsolete during the travel), it costs money (because you move the paper physically) and there is a paper waste issue : Most of the users will destroy the document immediately because they are not interested ! There is a better way... New document distribution If you send the document electronically instead of physically (distribute and print), you will save time, money, and paper ; the user decides what to do with the electronic documents he gets : he will print it, destroy it, archive it, forward it… Networks allows the user to look for the information needed and select only the vital information for him : the high value page.
All-in-one (AIO) and multi-function printers (MFP) If your customer is short of space, investing in equipment for branches or home workers, or looking for ease of use then the all-in-one products from HP meet the need. More and more multifunction, or all-in-one, products, are entering the market. In one device they combine various functions that in the past were executed by one product only . HP's officejets or copyjets are some examples. These products are convenient, save space and money and are easy to use. All-in-one products use 3-4 times the volume of supplies compared with the base printer, largely because of the additional copying which is performed in the office. Copying images uses large quantities of ink. A key innovation from HP is the introduction of the LaserJet multifunction printers. Let’s look more closely at the convergence of the printer, copier and fax machine worlds. Printers are known for their original-print quality, their ability to be shared on the network, and their reliability. These digital printers have been developed for at least three segments: personal, workgroup, and department printing. Copiers are known for their paper handling features such as collation, duplexing, and stapling. They too have been developed for at least three segments. Fax machines enable the user to send and receive documents. Now we see the high end of both printers, copiers converging into what we call “mfp” printers. Multi-function printing combines the best of all three in one easy, convenient, productive step, all at the same or lower cost, not to mention the productivity savings and soft-dollar cost savings. Why bother getting a copy from a copy machine if you can receive a good print at the same price or even lower. Qualitly expectations have grown, hence originals are needed. It is much faster and easier to exchange information electronically than using the mail, office way. Users decide whether they want the information electronically or whether they want a printout on paper.
We have job log portion of Color Access control. Why COLOUR -
If choice: always propose the higher speed models. Prefere piushing Edgeline whenever it’s possible
If choice: always propose the higher speed models. Prefere piushing Edgeline whenever it’s possible
Enterprise VP: Large companies, looking for optimizing their I&P infrastructure, with a powerful multifunction solution to support workgroups and small departments which have A3 and color capabilities as mandatory requirements. SMB VP: Mid-sized companies with an IT infrastructure, using copiers but looking for a replacement to keep A3, add color and connect the new solution safely to their network . Channel Partners VP: IT and copier resellers , looking for An A3 multifunction color solution to capture the fast growing market driven by copiers install base renewal and printing/copying fleets consolidation. But also for differentiation from traditional copiers’ offers, with a trusted technology brand for its printing portfolio breadth and reliability , and network integration knowledge.
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We all know the world is going digital… The growth is significant The good news for you in the graphic art industry, it that the new digital pages come from PSP
The cost per page is calculated by taking the cost of the print cartridge and divide it by the average number of pages which can be printed with this print cartridge. There is a need to have concrete specifications for the coverage of the page, density of the letter, job size...(see definition of each one in the next slide) to be able to compare different brands/models under the same conditions. Unfortunately this does not exist today. Cost per page factors: Yield - using the average yield versus the minimum yield can account for a 10-25% difference in pages. Coverage - the difference between 5% & 6% coverage using text can cause up to a 20% difference in cartridge yield. Density - variations in density can adjust output by up to 26%. Each manufacturer recommends their own density dial settings which are used in testing. Job Size - single jobs & multiple page jobs have a varying impact on yield. Temp & humidity - both can impact yield. Price specification . - some vendors quote cpp by street price which is the price the customer pays. Others quote by list. HP has pushed for an ISO standard to test laser printer yields, but have not yet achieved industry concenses.
You can see from this slide that it is imposable to make comparisons between different hardware and cartridge manufactures as there is no standard test procedure. The three A's show that different manufactures will specify cost per page… but what is the density of black? If you make each character (here we see the letter &quot;A&quot;) slightly blacker the amount of toner used will increase and so will your cost per page. Without knowing the density of black in a test print it is imposable to measure the exact cost per page. The drum rotation will determine if the OPC drum will wear out too soon and then affect page yield. If you just do a single print the OPC drum has to spin up to 12 times to initialize,if the drum is of a low quality it will wear out earlier it should and this adds usually costs , which will affect the CCP. When tests are conducted with large print runs it does not reflect the real office environment. In a real office environment small print runs are constantly sent to the printer which stresses/loads a drum more. Even if you use a standard font/type face this can vary from between different manufacture s PC ‘s , printers , supplies and software. You can see in this diagram that the amount of toner put on the page to make up this letter verys, this will then make a differance to the page yeild from the cartridge.
Why do we care about a standard? Current Situation: multiple testing methodologies used to determine cartridge yield no accepted industry test standard. Results: Different manufacturers use different test methodologies Direct comparisons of yields for purchase decisions are extremely difficult Some manufacturers take advantage of the confusion and manipulate printer tests to enhance their yields HP can and has been put at a disadvantage based upon the lack of consistency Yield discussions lead to CPP comparisons Confusion prevents customers from evaluating all of the other impacts on printing costs What is the ISO/IEC 19752 standard? A rigorous test methodology for determining the page yield of toner cartridges for monochrome laser printers including explicit test procedures such as use of a pre-defined test document, printer defaults, environmental controls, end of life determination and robust statistical evaluation An unbiased, global standard developed by a broad base of representatives from across the industry and countries around the world including OEMs and remanufacturers, HP participated in the USA technical advisory group It is NOT a cpp standard Customer benefits More reliability and confidence in stated yields, tests are conducted on products available in the open market and robust statistics prevent inflation of average yields Eliminates confusion caused by multiple yield methodologies which are not directly comparable, Single, robust, public test methodology – same conditions apply to all tests Enables more accurate and objective product evaluations Allows evaluation to focus on more factors which drive the overall cost of printing, such as reliability, quality and ease of use
The ink capacity expressed in ml on HP inkjet print cartridges bears no relation to the output each cartridge type is capable of As HP have developed new inkjet printers and cartridges it has been possible to achieve more and better quality output using less ink For this reason HP will de-emphasise &quot;ml&quot; (cartridge fill level) on our inkjet cartridge packaging. This means, we will move &quot;ml&quot; to the back and add the following URL to the retail packaging: www.hp.com/pageyield This Website contains yield for inkjet, mono LaserJet and color LaserJet printers.
Don’t mistake price for value The initial purchase price ignores all the “hidden” costs associated with a print cartridge The smarter approach is to calculate the true “total cost of printing” --- from initial purchase through the final print Examine the true total cost of printing and you’ll find that the superior quality, reliability and technology built into genuine HP print supplies delivers the lowest cost and best business value
The first aspects we look at are hardware related acquisition costs, mainly the printer hardware but also networking or printer accessories like paper handling. The second aspect is consumables that are regularly used. This needs to include print cartridges, paper, power and other regularly needed supplies. The third and biggest cost factor is what is hidden under the surface. The “intangible costs“ because it is difficult to quantify these costs as they are related to human involvement. Although hard to quantify, all sources agree that this is the largest portion. Now some may argue that they only have influence on the purchase cost so you need to save money here. But don‘t you think that they also have responsibility for the company as a whole? Reducing the cost-per-page in one area may reduce some of the cost you account for in the operating cost but at the same time, you may be increasing the cost in another area such as support and, as a result, the overall cost are higher. You can get small savings on the cost-per-page side but wouldn‘t it be more beneficial to evaluate the impact of all components together to get the best overall solution?
Focusing on cartridge purchase price is a short-term view—choose HP for true value When you choose a remanufactured cartridge because of lower initial purchase price, you may think you're saving money. But the recent results of the QL study raises concerns—are you really saving money over the life of the printer when you use remanufactured cartridges? Focusing on price alone is a short-term view that doesn't take into account print quality, printer downtime, wasted staff time, wasted supplies, support costs and even costs you may not notice. For example, with a shared printer, you may not realize that a print cartridge is failing prematurely. It's just pulled out, thrown away and replaced, without anyone really knowing how many pages it has printed. Such expenses may be invisible, but they definitely cost you—often more than buying a more reliable print cartridge in the first place. Dependability is also key, especially when customers and clients are waiting for documents; the cost of letting them down is incalculable. Results from the QL study show that using remanufactured cartridges can often end up costing you more than original HP print cartridges. Choose the unsurpassed reliability of original HP ink and color toner cartridges, and avoid reliability problems that cost you time and money.
The bottom line: HP is the smarter choice Validated by: Industry opinion Customers’ experience Third-party testing
At the heart of an HP LaserJet printer is the all-in-one imaging system. This system incorporates all necessary components that are critical to produce high-quality prints. The LaserJet print cartridge is to a laser printer what a heart is to the human body. It literally keeps pumping out clean, crisp images. The OPC (or organophoto conductor, sometimes called imaging drum) is the drum where the image is temporarily stored. The drum surface is coated with a photo sensitive material which is initially charged. Where a laser light strikes the drum it becomes selectively discharged, and this discharged area collects toner that is then transferreed to the media. The drum must charge to a specific level for a precise amount of time, or print quality will suffer. If the surface of the drum is worn, scratched, or coated incorrectly, the defects will show up in the printed document. The Doctor blade will allow just the right amount of toner through, if this is set to close or far away, quality and page yeild will be serverly affected. HP ensure that this is set in exactly the right place so quality and page yeild will not change from one cartridge to the next. The HP LaserJet print cartridge is responsible for about 70% of the printer's imaging system. Because the cartridge is the central piece of HP LaserJet technology every cartridge is specially designed and custom engineered to work flawlessly with its HP printer. The HP LaserJet print cartridge is actually a self-contained imaging system that the user can replace cleanly and easily. When you replace the cartridge, you’re replacing all necessary components to obtain a perfect imaging system . For continuing reliability and maximum life from the printer it is essential that empty cartridges are always replaced with original HP LaserJet print cartridges. * Warranty – A print cartridge is warranted to be free from defects in materials and workmanship until the toner is depleted or end of life is indicated by the printer control panel low-life message
2. Finer sensitivity OPC design ensures consistent print quality. The printed image you see is burned onto the OPC drum by a laser housed in the printer. The imaging drum then develops and transfers the image to the page. Ultraprecise toner cartridges contain an imaging drum that is more sensitive than previous generations of cartridges. This allows for the development of sharper, smaller dots, which is critical to the creation of 1200 dpi images 3. Helical roller drive Gear chatter (known as 'noise') causes banding (those annoying stripes across your printed image). The HP LaserJet 4000 and 5000 series printers feature Ultraprecise cartridges with a new helical roller drive that provides a smooth connection between the cartridge and the printer, eliminating noise. No noise = no banding. No banding = a beautiful printed image that you'll always be proud of. 4. Dual polymer toner Ultraprecise dual polymer toner particles average 4-6 microns vs 10-12 microns for previous toner formulations. Smaller toner particles enable finer images, sharper characters and more consistent print quality. The smaller size also means increased page-per-cartridge yield 5. Magnetic seals Ugly smears and streaks often come from leaks in the seals of your cartridge. Ultraprecise cartridges avoid leaks by employing HP's new magnetic seal technology. It uses the toner's own chemistry to create a reliable, leak proof cartridge. Which means no unsightly smears on your printed page. 6. Instant-on fuser technology Ultraprecise cartridges, featuring dual polymer toner, are specially formulated by HP to fuse with all different kinds of paper at lower temperatures— which means not only high quality printed images, but less time to warm up your printer. You need only wait 15-20 seconds for your first output. 7. HP branded pull-tab Your assurance that you're buying a quality HP product
At the heart of an HP LaserJet printer is the all-in-one imaging system. This system incorporates all necessary components that are critical to produce high-quality prints. The LaserJet print cartridge is to a laser printer what a heart is to the human body. It literally keeps pumping out clean, crisp images. The OPC (or organophoto conductor, sometimes called imaging drum) is the drum where the image is temporarily stored. The drum surface is coated with a photo sensitive material which is initially charged. Where a laser light strikes the drum it becomes selectively discharged, and this discharged area collects toner that is then transferreed to the media. The drum must charge to a specific level for a precise amount of time, or print quality will suffer. If the surface of the drum is worn, scratched, or coated incorrectly, the defects will show up in the printed document. The Doctor blade will allow just the right amount of toner through, if this is set to close or far away, quality and page yeild will be serverly affected. HP ensure that this is set in exactly the right place so quality and page yeild will not change from one cartridge to the next. The HP LaserJet print cartridge is responsible for about 70% of the printer's imaging system. Because the cartridge is the central piece of HP LaserJet technology every cartridge is specially designed and custom engineered to work flawlessly with its HP printer. The HP LaserJet print cartridge is actually a self-contained imaging system that the user can replace cleanly and easily. When you replace the cartridge, you’re replacing all necessary components to obtain a perfect imaging system . For continuing reliability and maximum life from the printer it is essential that empty cartridges are always replaced with original HP LaserJet print cartridges. * Warranty – A print cartridge is warranted to be free from defects in materials and workmanship until the toner is depleted or end of life is indicated by the printer control panel low-life message
Installing a new HP LaserJet print cartridge refreshes your printer’s imaging system so you get excellent print quality and reliability – consistently throughout the life of your printer
HP standard toner - This is not used on any printers currently in production, but is still sold for older printers such as the hp LaserJet plus. HP standard toner is composed of particles with a diameter in the range of 15 to 20 microns. HP microfine toner - This toner produces smoother lines, solid blacks and deeper, more saturated coverage for outstanding text and graphics. The smaller particle size of 10-12 microns diameter is less abrasive and maintains remarkable print quality throughout the life of the print cartridge. A 600 dpi LaserJet printer, working with HP microfine toner and HP ret, approaches the quality of 1200dpi. HP ultraprecise toner - For the latest 1200 dpi printers a new low temperature melt toner has been developed to give superlative results in both text and graphics. This UltraPrecise Toner is manufactured from materials with a particle size diameter of between 4 and 6 microns for high resolution, whilst achieving a lower cost per page than earlier technologies. HP ultraprecise toner will adhere to the paper at a temperature lower than other toners, resulting in reduced power consumption and heat levels. This allows cooling fans to be removed from some printers, providing nearly silent printing. HP LaserJet maximumh capacity print cartridges This range of toner cartridges provides the high volume end-user with a improved page yield, typically 15% to 30% higher page yield. Clearly this improves office efficiency. Coupled with this yield increase, HP LaserJet outputplus cartridges come with an overall cost saving of approx. 12%. These cartridges are available for all high volume printers.
Hp colour toner consists of Wax (5 - 10%) Polystyrene acrylate co-polymer (mainly) Pigments (0 - 4%) Charge agents (<5%) Spherical toner allows more accurate and consistent color print quality than conventional milled toner Chemically grown manufacturing process produces spherical particle shape, uniform particle size, harder shell and softer interior in each particle New formulas for hp’s 2nd generation of spherical toners Improved pigments and gloss properties resulting in a wider color gamut and Better colour appearance Black text quality is sharper and crisper, rivaling monochrome printers Wax core in the toner particles allows oil-less fusing
TAKE AWAY Toner is very engineered with many elements that are designed to improve toner properties Notes/Comments This drawing shows a model of toner configuration. One small toner particle has; Resin Pigment Wax Charge control agent And External additives In order to achieve all the requirements for a high-quality printing, HP toner consists of many sophisticated technology elements in each constituent part.
HP colour toner consists of Wax (5 - 10%) Polystyrene acrylate co-polymer (mainly) Pigments (0 - 4%) Charge agents (<5%) Spherical toner allows more accurate and consistent color print quality than conventional milled toner Chemically grown manufacturing process produces spherical particle shape, uniform particle size, harder shell and softer interior in each particle New formulas for HP’s 2nd generation of spherical toners Improved pigments and gloss properties resulting in a wider color gamut and Better colour appearance Black text quality is sharper and crisper, rivaling monochrome printers Wax core in the toner particles allows oil-less fusing
Why name our new colour toners? highlight key technologies create a short cut to technologically complex product attributes, making it easy to remember and understand prevent the commoditization of printing differentiate HP at the point of printer sale and in the aftermarket promote high-value printing HP ColorSphere Toner is particularly suited for DIY/IHP as it enables stunning, high quality prints
HP was shooting for the smallest printer (and cartridge) and here’s the proof— Printer is smaller Cartridge is smaller Overall size is smaller– and this is achieved thru Smaller supply hopper because the toner is smaller and rounder Cleaning hopper is ~60% smaller and this has to do with the improved toner efficiency – we’ll get there. (Could blow up the cartridge and discuss more details)***if we have more time and want another slide
Smart print supplies HP Smart Printing Supplies are engineered so that all the printing-system components together offer more quality, reliability and performance than could be otherwise achieved. Printer firmware, smart technology, and toner formulation provide intelligent control of print quality. Printer architecture and cartridge design ensure rock-solid reliability and fast, efficient operation. The enabling technology behind these new features has been created by HP and is proprietary. The feature set of smart print supplies includes installation assurance proactive status monitoring and communication print-quality enhancements no shake cartridges Internet enabled supplies ordering capabilities.
HP LaserJet maximum capacity print cartridges This range of print cartridges provides the high volume end-user with a improved page yield, typically 15% to 30% higher page yield. Coupled with this yield increase, HP LaserJet maximum capacity cartridges come with an overall cost saving of approx. 12%. These cartridges are available for all high volume printers. Please offer these X print cartridges only in cost-per-page sensitive sales situations.
Thermal inkjet Hewlett-Packard pioneered drop-on-demand thermal Inkjet technology. Since then HP has established a worldwide leadership position based on commitment to thermal Inkjet technology. With the advent of high quality, low cost colour capability, thermal Inkjets have become the dominant printer type sold in the market. How HP‘s thermal inkjet printing works This diagram shows one chamber out of many on a thermal inkjet print head. The ink flows into each chamber and a resistor heats a thin film of ink causing a large vapor bubble to form in the heated ink, forcing ink out of the orifice. Then the heating element de-energizes and after approximately 3 microseconds, the bubble collapses, breaking off the ejected drop on to the paper. Surface tension draws fresh ink in to refill the chamber ready to start the process again, and this occers 18,000 times a second!
Thermal inkjet Hewlett-Packard pioneered drop-on-demand thermal Inkjet technology. Since then HP has established a worldwide leadership position based on commitment to thermal Inkjet technology. With the advent of high quality, low cost colour capability, thermal Inkjets have become the dominant printer type sold in the market. How HP‘s thermal inkjet printing works This diagram shows one chamber out of many on a thermal inkjet print head. The ink flows into each chamber and a resistor heats a thin film of ink causing a large vapor bubble to form in the heated ink, forcing ink out of the orifice. Then the heating element de-energizes and after approximately 3 microseconds, the bubble collapses, breaking off the ejected drop on to the paper. Surface tension draws fresh ink in to refill the chamber ready to start the process again, and this occers 18,000 times a second!
Add compat chart
HP genuine LaserJet print cartridge are designed for 1 time use. Users may not even be aware that a non-HP cartridge has been inserted. Leakage - Higher maintenance charges, risk of dirty clothes, risk for the user’s health, causes often paper jam. Leakage can also damage the printer and reduce the printer lifetime. Poor print quality - Paper waste through reprinting, lost time Genuine HP print cartridges guarantee the cartridge and also the print quality from first page to last. Lack of expertise - Refillers cannot buy HP imaging drums or HP toner - so what do they put in? Only HP has the in-depth full chemical & mechanical knowledge. Inconsistent page yield Cost per page varies Printer down-time Printer down-time and damage causes stress to user, wastes time and money. In typical cpp studies this is not considered. HP print cartridges are warranted to be defect-free for the life of the cartridge. If anything ever goes wrong, return the empty cartridge with a print sample and your reseller will provide you with a new cartridge for free. If an HP LaserJet printer failure or printer damage is found to be directly attributed to the use of a non-HP cartridge, the repair will NOT be covered under the warranty or maintenance contract. Environmental factors HP manufactures to ISO 14001 and offers a return and recycling programme to all customers In all cases To get the best performance from your HP printer, we recommend using only HP original supplies, including genuine factory-filled hp print cartridges. Damage resulting from the modification or refilling of HP print cartridges specifically excludes coverage of the HP warranty.
Идея : от поддельной продукции страдают все три стороны – производитель, продавец и клиент Время : 2 минуты Тезисы: - О.Бендер чтил уголовный кодекс - Ущерб клиенту (нет качества, нет гарантии) - Ущерб продавцу (потеря доверия, штрафные санкции) - Ущерб производителю (подрыв репутации) Переход: как же отличить одно от другого... Misleading advertisement and packaging is illegal Customers have to be informed that print cartridges are refilled, remanufactured or rebuild. Incorrect or missing information must be considered as misleading. Trademark infringements To leave the engraved HP logo on a refilled cartridge may be considered as a trademark infringement if there is no other brand name on the cartridge showing the customer that the refill product is not an original from HP. Counterfeiting The sale or manufacture of non-HP products, which are being sold as original new HP Inkjet or toner products. Counterfeiting makes up between 4% and 6% of all world trade U.S. Congress estimates $ 200 Billion is lost to U.S. Industry every year Fraud Counterfeiting can also be considered as fraud, because buyers of plagiarism are normally not informed that the products are counterfeited. In most of the cases the plagiarism is sold at the same or only slightly lower price than the original product. Selling refilled products without informing the customer may not be considered as fraud if the purchase price of the refilled product is considerably lower than the original from HP. This would be where the price is typically more than 20 % below that of the original HP has established a process to collect data about all kind of unfair trading to ensure that those violations will be prosecuted and punished.
Introduction “ This is the first slide on security labels beginning with the positioning of HP security labels in EMEA …” Slide “ The positioning of HP security labels follows consistent patterns.” “ All boxes of original HP print cartridges for laser printers carry an HP security label in Europe, the Middle East and Africa (EMEA). So do most boxes of original HP inkjet print cartridges outside of the Western European market in EMEA.” “ You can find the security labels positioned on the tear strips of the print cartridges and side flaps, respectively. ‘For monochrome LaserJet’… [see slide] … ‘For HP Color LaserJet’ … [see slide] … ‘For HP inkjet print cartridge boxes’ … [see slide].” Additional information Further information on the positioning and appliance of the HP security labels is available on request from emea.anti-counterfeit@hp.com.
Introduction “ This third slide on the HP security labels is dedicated to the description of the special features of the HP security labels. The HP security labels given in the slide are the current versions and have been introduced in March 2005 …” Slide “ The following features apply to both labels, for the original HP LaserJet label and the original HP inkjet label.” “ The labels are divided into two background halves … [see slide] … Both halves flip colours … [see slide] … Both halves appear in the same blue tone … [see slide].” “ If any of these features are missing, there is reason to suspect that counterfeiting is at play!”
Introduction “ In addition to the HP security labels, there are strong indicators which help to separate originals from potential fakes …” Slide “ Mostly, it is not easy to spot fakes at a glance. Therefore, you should always look out for the details. Especially, the ‘manufacturing codes’ on HP print cartridges for laser printers and boxes as well as the ‘install before’ dates on HP inkjet print cartridge boxes and the ‘end of warranty’ dates on HP inkjet print cartridges themselves give a strong indication whether something could be wrong with the product … [see slide].” Additional information It should always be possible to find the codes and dates on the products, when having a closer look. In case you cannot find anything alike, this could also be a sign that something is wrong with the product.
Introduction “ As indicated for LJ/CLJ print cartridges in the previous slide, the imprinted manufacturing codes on the print cartridge and its packaging are strong indicators which help to check if a product is an HP original …” Slide “ Checking if the manufacturing codes imprinted on original HP print cartridges for laser printers and their packaging match is an easy way to check if a product is an HP original. The first five digits of both codes always match. If they do not match, the print cartridge is likely to not be original … [see slide].” “ In the fake example the codes are not matching, which is a reason to become suspicious … [see slide].” “ Mismatching manufacturing codes on packaging and contained print cartridges for laser printers should give reason to suspect that counterfeiting is at play.”
Introduction “ There are also strong indicators, which apply to inkjet print cartridges, namely the ‘install before’ and ‘end of warranty’ dates …” Slide “ The ‘install before’ and ‘end of warranty’ dates always correlate. On original HP print cartridges, the ‘install before’ date on the packaging always lies around 6 months (+/- 2) before the ‘end of warranty’ date imprinted on the print cartridge itself.” “ The second example in the slide is a faked inkjet print cartridge, the ‘end of warranty’ date lies before the ‘install before’ date … [see slide].” “ Disaccording dates on packaging and contained inkjet print cartridges should give reason to suspect that counterfeiting is at play.”
Introduction “ In addition to checking for the original HP security labels, codes and dates, there are a number of general indicators, which should give reason to become suspicious. The most common ones are listed here …” Slide “ If one or more of the following product-related indicators apply, there is reason to become suspicious that a product is not original.” “ Indicators to look out for when checking a suspicious print cartridge are poor printout quality and increased print failure rates” “ As visible in the pictures, there is reason to be suspicious if the packaging of print cartridges looks different to the packaging customers are used to from HP … [see slide].” “ Suspicions should also be raised if print cartridges are covered with ink or toner dust’ … [see slide].” “ If pull tabs are fitted to the print cartridge for laser printers, they are unbroken and unused. If the print cartridge is fake, the pull tab can be broken … [see slide].”
For HP, continuous technological innovation and environmental responsibility go hand-in-hand. This is especially important in the area of printing supplies and HP’s approach is to carefully align all aspects of a product’s lifecycle: from development and design, through manufacturing and distribution, to use and end of life. HP IPG Supplies replicates HP’s overall commitment to the environment through a number of Environmental initiatives including Design for the Environment, Product Certification, Environmental Product Stewardship and Return and Recycling Programmes. HP Print Cartridge Return and Recycling HP launched Planet Partners™ , an industry-leading, global solution for environmentally responsible HP print cartridge return and recycling, over a decade ago. The results are impressive; as of July 2003, more than 70.5 million kilogrammes of HP LaserJet and inkjet print cartridge materials had been returned and recycled worldwide since the program’s creation. These programmes enable customers to conveniently send end of life HP print cartridges free of charge to recycling facilities located in Asia, Europe and North America, where they receive state-of-the-art, environmentally responsible recycling. HP has been offering return and recycling programmes for original HP LaserJet print cartridges to both business customers and home users since 1991. Similar programmes have been provided HP inkjet print cartridges for business customers since 1997 and for consumers since 2003. More than 1.3 million HP inkjet print cartridges and 10.4 million HP LaserJet print cartridges were returned and recycled in 2002 worldwide. Large Volume Returns (see below for single/small quantity returns) To return large quantities (eight or more) of used print cartridges, call the Planet Partners recycling line (ask for the HP Large volume returns rogramme). HP will provide the appropriate packaging and pickup services free of charge for large volumes of returned HP cartridges. Single or small volume returns: pre-paid return In most European countries every HP LaserJet Print Cartridge comes with a pre-paid return label by local post service. Place the empty print cartridge in the box of the new print cartridge, seal the box, and affix the label to the top. The box and internal packaging materials will be recycled too.
take part in a success story In addition to the return and recycling of the empty print cartridges, HP considers environmental aspects through design, manufacturing and use. Ongoing improvements in design, in line with strict environmental guidelines and controlled material lists, today enable HP to manufacture superior LaserJet and inkjet print cartridges while reducing recycling cost and waste. For example, the HP inkjet print cartridges were redesigned to eliminate the need for an adhesive, as it made recycling more complex. Eliminating this adhesive increased the print cartridges’ recyclability by approximately 25 per cent - without impacting product quality. HP holds a company wide ISO 14001 certification for all its manufacturing operations, formally endorsing the Environmental Management System, which has been in place for over 20 years. HP also maintains strict environmental guidelines for its suppliers. Without their partnership and cooperation, our environmental achievements would be limited. By offering the return and recycling programme for its LaserJet and inkjet print cartridges, HP encourages you to contribute to the good cause of environmental protection. Participating in HP’s return and recycling programme is an easy and convenient way to make your personal contribution to a healthier environment.
Low-volume return for HP LaserJet print cartridges End users with fewer than five HP print cartridges per month will find a recycling guide inside the packaging of every new HP LaserJet print cartridge. This guide includes a brief description of the programme and instructions on how to use the programme. In Germany, UK, France, the Nordic countries, Benelux, and Ireland, a pre-paid return labels are also included in the guide. Customers in Austria, Switzerland, and shortly in Spain, Portugal, Poland, the Czech Republic, and Slovakia, can print such pre-paid return labels from the Internet at www.hp.com /recycle . This programme allows the customer to affix the address label onto the LaserJet print cartridge packaging for free delivery to designated collection points. High-volume return for HP LaserJet print cartridges For customers who use five or more HP LaserJet print cartridges per month, HP has implemented a free-of-charge bulk return programme. Through this programme, customers can order a collection container for their end of life LaserJet print cartridges and arrange for pick-up at www.hp.com /recycle . The programme is currently operating in the following countries: Austria, Switzerland, Germany, UK, France, Ireland, Netherlands, Italy, Sweden, Norway, Denmark, Finland, Belgium, Luxemburg, Spain, Portugal, Poland, Hungary, the Czech Republic, and Slovakia. HP inkjet print cartridge return and recycling for business customers HP has developed a customised free-of-charge return and recycling programme for original HP inkjet print cartridges. In Europe, HP launched this programme in 2002 for business customers in France, Germany, the UK and Ireland and subsequently extended this service to its business customers in Austria, Switzerland, Italy, the Benelux, Poland, Portugal, Denmark, Finland, Norway, Sweden and Spain. As with the return process for HP LaserJet print cartridges, customers who use five or more HP inkjet print cartridges per month can order a bulk container for their recyclables and arrange for its collection at www.hp.com /recycle . HP inkjet print cartridge return and recycling for consumers HP r ecently announced the expansion of its return and recycling programme for original HP inkjet print cartridges to consumer customers. This marks the logical next step within the company’s policy of environmental stewardship and recycling. This programme is available for consumers in Germany, Austria, Switzerland UK and Ireland. The programme has been made as convenient as possible for today’s busy consumers. Initially, pre-paid in-box envelopes will be supplied with two of the most popular HP inkjet print cartridges. The consumer just has to put the cartridge into the envelope and post it. For other print cartridges, HP customers can order free pre-paid envelopes online at www.hp.com /recycle .
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