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researching what's healthy and creating a health awareness campaign.

researching what's healthy and creating a health awareness campaign.


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  • 1. A Better You health, nutrition and lifestyle. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 2. Less is More online research. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 3. Eat Simple. Products are increasingly adapting the concept of “less is more”. Production is being achieved with less ingredients allowing consumers to know what’s in their food and more importantly what’s not such as artifcial ingredients and unnatural additives. In effect, consumers are increasingly demanding “cleaner” food labels: labels without MSG and chemical preservatives. “If they can’t pronounce it, consumers don’t want it.” -Bruce, USA Today DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 4. Eat Fresh. Fresh food with natural ingredients are the new “functional”. Consumers are now demanding foods with all-natural ingredients that are also produced naturally and organically. This “fresh” trend has knocked nutrient-enhanced foods off the shelves and replaced them with foods haturally enriched with vitamins and nutrients. “The trend is being dubbed ‘inherently nutritious’ or ‘functionally natural.’ The new ideal is fresh, less processed, real and authentic.” -Bruce, USA Today DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 5. Eat Organic. This new, popular trend encourages people to eat organically grown and produced foods. “Organic” has recently become an extremely common term in the market of food.This trend has become so popular that most companies have now created organic food lines if not converting to the ideals completely. “Grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modi- fied organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones.” -Steendhal, The Menu Mom Additionally to being a healthier, more natural option, organic food products have become even more popular become of their “eco-friendly” characteristic. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 6. Eat Sustainable. In support of our environment, food packaging is now becoming more sustainable. The sustainable craze across the United States has led to not only more “green” restaurants but eco-labeling on products as well as bio-degradable packaging. Large brands like Kashi Foods have introduced bio-degradeable packaging for their frozen dinners. In addition, the usage of compostable and bio-degradeable containers such as coffee cups and take-out containers are becoming more predominant in restaurants, delis, and even 24-hour corner stores. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros Vicki Sotiros
  • 7. Eat Salt Free . After becoming a health concern, foods are being manufactured with less and less sodium. In light of the United States Department of Agriculture’s nutritional guidelines, Americans are consuming well over the amount of suggested sodium intake and in turn have seen a general increase in high blood pressure. Much of this is in effect to the high sodium concent in packaged food sold in the U.S. Consumers have now shown a newfound concern in the sodium on nutrition labels. Additionally, manufacturers and brands have now altered their sodium usage and introduced new “reduced sodium” and “salt free” products. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 8. Eat Clean. A new eating trend that promotes a healthy and natural lifestyle. “Eating Clean is treating your body right. It is eating the way nature intended.” -Robert Kennedy Publishing, The Eat-Clean Diet The new lifestyle trend of “Clean Eating” is one that encourages people to eat foods that our bodies naturally work on; ones that help us function. The guidelines include eating lean proteins, complex carbs, and healthy fats. These allowed foods would include things such as chicken, fruits, vegetables, and peanut butter. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros Vicki Sotiros
  • 9. Less is More field research. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 10. How would you define “organic” food? “It’s good for you and it helps the environment.” “They don’t use fertilizers and everything is fresh.” “Food that is not ‘genetically modified’; it is ‘au natural’.” “It is less processed food; food that is not infested with pesticides and chemicals.” “No preservatives, chemicals, and pesticides are used when things are being produced.” Do you buy organic food? “Yes, because it’s healthy. Trader Joe’s is my spot.” “Some things. Organic fruits and vegetables.” “No, I do not buy organic food.” “Only if it is already an option. I will not go out of my way to find food that is specifically organic.” “Sometimes, fruits and vegetables mainly.” DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 11. Are you aware of what is in what you’re eating? “No, I never look at the labels.” “No, not really. I never bother reading the ingredients.” “Bad shit, like my favorite asperatame, but i’m still going to drink diet soda.” “To a certain extent. I always check the sodium on every label to make sure there’s not too much.” “Yes, I always read the labels. I like being aware of the ingredients.” Have you heard of “Clean Eating”? “No, I have no idea what that is. Is it just eating healthy?” “I have heard of it, but I couldn’t tell you anything about it.” “Is that vegan? No wait, yes. That’s eating organic food right?” “No, I can’t say that I have. I have no idea.” “No, I haven’t heard of ‘Clean Eating’.” DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 12. Do you find nutrition labels are difficult to read? “No, not really, I just never feel like it.” “A little. I just dont understand them.” “No.” “Not really, I’d say they’re pretty basic.” “No I don’t, but then again i’m very health conscious and I’ve done my research.” How could labels be more “user-friendly”? “To be honest, I just wouldn’t read the labels either way.” “List and name the ingredients in a way that people actually know what they are.” “Make the font bigger!” “Maybe a drawing of the portion size. I’m never sure what a portion would actually look like.” “I already think they’re pretty ’user-friendly’. People just need to learn more about nutrition.” DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 13. 1 How would you define “organic” food? 2 Do you buy organic food? DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 14. 3 Are you aware of what is in what you’re eating? 4 Have you heard of “Clean Eating”? DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 15. 5 Do you find nutrition labels are difficult to read? DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 16. Less is More competitive research. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 17. The Nutrition Facts. The only competition. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 18. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 19. In Simpler Terms. A guide to “the food label”. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 20. 1 Start Here 2 Check Calories 3 Limit these Nutrients 4 Get Enough of these Nutrients 5 Quick Guide to % of DV 6 Footnote DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 21. Less is More. assessing the problem. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 22. 1 GROCERY STORE DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 23. 2 a r sug DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 24. 3 m dius sfatdfiatsuagrgaar so ug o uu s m fatat fat fat f r DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 25. 4 GROCERY STORE sm fasoasuga iuug d a so d i t f ts rr uga fatfatfum r at fat DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 26. 5 can dy fat m d iu so DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 27. The Solution. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 28. Our Mission. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 29. Nutrition Made Easy. Promoting healthier lifestyles. The “Less is More” campaign will cause people to question what in fact they are eating on a daily basis. Through the utilization of strong photographs and a clever tagline this campaign will evoke the curiousity of all to learn more. Along with our print ads will come our webpage titled www.lessismore.com. Through many tools including a meal analyzer, healthy shopping tips, and recipes, “Less is More” will help America become more knowledgeable about what’s going into their mouths one person at a time. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 30. Target Market. Finding a way to appeal to all. The “Less is More” campaign will utilize strong photographs that will entice any and every age group evoking the curiosity to learn more. Along with every photograph will be our cleverly placed tagline of “not everything is what seems.” Teenagers, businessmen, moms, and even kids are able to enoy the ads as well navigate our simple, yet useful web page. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 31. The Campaign. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 32. breakfast. not everything is what it seems. www.eatclean.com DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 33. lunch. not everything is what it seems. www.eatclean.com DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 34. snack. not everything is what it seems. www.eatclean.com DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 35. dinner. not everything is what it seems. www.eatclean.com DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 36. dessert. not everything is what it seems. www.eatclean.com DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 37. The Web Page. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 38. www.lessismore.com Less Is More everything is not what is seems. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 39. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 40. www.lessismore.com Less Is More DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 41. www.lessismore.com Less Is More About Clean Eating Shopping Tips Recipes DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 42. In Perspective. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 43. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 44. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros
  • 45. DESIGN IIII: Visual Organization and Information Design Vicki Sotiros