You Don't Need a Social Strategy- Do You? public version 2014

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Public Version of You Don't Need a Social Strategy - Do You? - a presentation by Wendy Meadley, author of the Social Frontier digital strategy collection. The presentation shows a high level Country Club Social Media Strategy introduction. Learn more about Wendy and the Social Wendy Group at www.socialwendygroup.com @socialwendy

Most Leaders dread the words…
“You Need a Social Media Strategy”
…Do You?
Copyright © 2013 | Social Wendy Group. All rights reserved.

Key Concepts
What are Owned Media Channels
Social Strategy for Business Results
Conversation + Content + Simple SEO
Content Marketing Strategy | Long Term
Strategic Building Blocks
Copyright © 2013 | Social Wendy Group. All rights reserved.

Persona
Market
Channels
Engagement
Community
Strategic Building Blocks
Copyright © 2013 | Social Wendy Group. All rights reserved.

What are Owned Media Channels
Copyright © 2013 | Social Wendy Group. All rights reserved.

Social Strategy for Business Results
Your Team
Your Club
Communications
Services
Member+ Experience
Copyright © 2013 | Social Wendy Group. All rights reserved.

Conversation + Content + Simple Search Optimization
Topics
Copyright © 2013 | Social Wendy Group. All rights reserved.

Town & Country Club | Owned Media Channel Network
Copyright © 2013 | Social Wendy Group. All rights reserved.

Town & Country Club | “Sustainability” Content Strategy
Copyright © 2013 | Social Wendy Group. All rights reserved.

Town & Country Club | Behind the Scenes
Copyright © 2013 | Social Wendy Group. All rights reserved.

Wendy Meadley
Wendy@SocialWendyGroup.com
Credentialed Digital Strategist

Copyright © 2010-14 | Social Wendy Group. All rights reserved.

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Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008. Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging.   The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork Town & Country Owned Media Channel Network Reference links: Facebook | www.Facebook.com/TownCountryClub Twitter | www.Twitter.com/TownCountryClub Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club Pinterest | www.pinterest.com/TownCountryClub YouTube | http://bit.ly/TccYT

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You Don't Need a Social Strategy- Do You? public version 2014

2. Key Concepts What are Owned Media Channels Social Strategy for Business Results Conversation + Content + Simple SEO Content Marketing Strategy | Long Term Strategic Building Blocks Copyright © 2013 | Social Wendy Group. All rights reserved.

11. Wendy Meadley Wendy@SocialWendyGroup.com Credentialed Digital Strategist

12. Wendy Meadley Designing Digital Communications + Experiences We are Designers Designers of engaginguser experiences both on and off line. We are Strategic Communicators. Communicators of Brands, Innovation & Development projects. Whether you know your target consumers or not… We can Help. Whenyour target consumers internal or external… We can Message. Does your project or brand need strategic development and positioning? We can Collaborate with your Team and Build. Our clients expect and require ROI... We understand You. We anchor our designs [all types] in the Vitruvian Design Principles of Usability, Soundness and Aesthetic. This ensures that the right outcome, Yours,is Delivered. Copyright © 2013 | Social Wendy Group. All rights reserved.

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