The document lists 30 tips for effective mobile marketing. Some of the key tips include creating a mobile-friendly website using responsive design, taking advantage of mobile social media, using location-based advertising and geo-targeting, including phone numbers and calls-to-action in mobile ads, and developing mobile applications and loyalty programs to engage customers on their devices. The tips also suggest optimizing the mobile user experience, integrating mobile ads with other channels, and using visuals, interactivity and analytics to improve mobile advertising campaigns.

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Tip 1: Keep your mobile site simple, easy to
navigate.

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Tip 2: Create a Mobile-friendly Version of Your
Website.

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Tip 3: Use responsive design for all
webpages.

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Tip 4: Take advantage of mobile social media.

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Tip 5: Target new mobile devices for
advertising and marketing purpose.

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Tip 6: Optimize your customer’s mobile web
experiences by adding “click to call” and
“click for directions” features.

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Tip 7: Spread your special offers on social
media such as discounts, coupons, seasonal
offers and reminders about your industry.

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Tip 8: Text messages work better for local
mobile marketing.

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Tip 9: Integrate your mobile marketing plan,
along with e-mail, direct mail, and other
online advertising.

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Tip 10: Mobile applications are great user
engagement tools for your industry.

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Tip 11: Use In-Ad Engagement to Lower CPAs.

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Tip 12: Make sure your ad is interactive, and
encourage in-ad sign-ups for email or offer
claiming.

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Tip 13: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.

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Tip 14: Make sure to time your campaign
according to when you want a user to take
an action.

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Tip 15: Location based advertising- It's
important to know where the best place to
put an ad is.

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Tip 16: Use a Powerful Call to Action.

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Tip 17: Include a Phone Number.

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Tip 18: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.

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Tip 19: Use the Right Analytics.

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Tip 20: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.

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Tip 21: Reinforce your overall brand message
for a successful mobile advertising campaign.

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Tip 22: Use good landing page to the
campaign.

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Tip 23: Eye catching visuals make your ad
stand out better than any combination of
clever words or fancy fonts.

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Tip 24: Make sure your ads offer the kind of
interactivity consumers want.

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Tip 25: Fill your website with some valuable
information.

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Tip 26: Make sure you’re adopting the
technology needed to support mobile
payment and that you’re marketing ability to
accept mobile payment. This will help you
attract more consumers to your business and
increase sales.

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Tip 27: Develop your mobile marketing
strategy & think of ways you can utilize
mobile devices whenever a customer enters
your store.

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Tip 28: Use Social Media for Customer
Service.

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Tip 29: Grow your email subscribers & make
your email responsive for mobile devices.

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Tip 30: Consider creating a mobile loyalty
program for your brand & create stronger
relationship with your customer.