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Social Media KPI/Performance      Measurement      Nico Pliquett – CEO socialBench GmbH23.02.2012                         ...
Nico Pliquett• Founder socialBench GmbH January 2012•   Web Development for 6 years•   Social Media marketing for 2 years•...
Public             Likes                                                                      socialBench       Talking ab...
Data         Public KPI          Insights KPI                 Stories & Comments•   Fans              • Reach             ...
PUBLIC KPIS23.02.2012   Nico Pliquett - socialBench GmbH   5
• Number of fans23.02.2012         Nico Pliquett - socialBench GmbH   6
• Growth of fans in the last 7 days23.02.2012            Nico Pliquett - socialBench GmbH   7
• How many people „talked“ about the page in the last 7  days23.02.2012           Nico Pliquett - socialBench GmbH     8
• Ratio of Talking about and Fans23.02.2012           Nico Pliquett - socialBench GmbH   9
• Number of stories posted by the page per day23.02.2012          Nico Pliquett - socialBench GmbH   10
• How many fans interacted with the Stories posted by the  page             Comments + Likes + Shares                     ...
• Number of Stories posted by the fans23.02.2012          Nico Pliquett - socialBench GmbH   12
• How many Fans have been active in the last 28 days• A fan is active when he comments on something, writes  a story or li...
• Rate of Fan stories receiving an answer from the page23.02.2012           Nico Pliquett - socialBench GmbH     14
• Average time untill the user receives an answer (h:mm)23.02.2012           Nico Pliquett - socialBench GmbH      15
Example   BILD, WELT, STERN & SPIEGEL23.02.2012   Nico Pliquett - socialBench GmbH   16
KPI Overview22.02.2011 – 22.02.201223.02.2012                Nico Pliquett - socialBench GmbH   17
Development of Fans22.02.2011 – 22.02.201223.02.2012                Nico Pliquett - socialBench GmbH   18
Active User & Talking About15.02.2012 – 22.02.2012         Active Users percentage of Fans              Talking about perc...
Example   IMMONET &   IMMOBILIENSCOUT2423.02.2012   Nico Pliquett - socialBench GmbH   20
KPI Overview22.02.2011 – 22.02.201223.02.2012                Nico Pliquett - socialBench GmbH   21
Development of Fans22.02.2011 – 22.02.2012                                                     What happened?23.02.2012   ...
Kampagne “Spendenaktion” Fan Growth Tab Visits23.02.2012    Nico Pliquett - socialBench GmbH   23
Active User & Talking About15.02.2012 – 22.02.2012         Active Users percentage of Fans              Talking about perc...
Type of posted Stories24.01.2012 – 22.02.2012             0,28% Activity                                      0,27% Activi...
FACEBOOK INSIGHTS23.02.2012   Nico Pliquett - socialBench GmbH   26
What it can tell• Reach, Readers, Demography, Link klicks…• Between 10%-25% of the fans see stories posted by the  page• B...
Feature   INFLUENCER23.02.2012   Nico Pliquett - socialBench GmbH   28
23.02.2012   Nico Pliquett - socialBench GmbH   29
23.02.2012   Nico Pliquett - socialBench GmbH   30
23.02.2012   Nico Pliquett - socialBench GmbH   31
Comparison23.02.2012   Nico Pliquett - socialBench GmbH   32
Research   FACEBOOK PAGES23.02.2012    Nico Pliquett - socialBench GmbH   33
What happens if you start posting?                                                   Stories                              ...
Infographic – When are stories created                                        pages                  fans http://www.socia...
Infographic – Story types                                                                           Likes   Comments http:...
“Natural” decline of activity                                                        http://www.socialbench.de/blog  Talki...
Free Goodie   STATISTIC NEWSLETTER23.02.2012       Nico Pliquett - socialBench GmbH   38
• Weekly statistics for any  Facebook Page• Stay up to date with the  development of any page• Free registration on  faceb...
socialBench Services                               Data Processing    SaaS (Software-as-a-Service)                    Repo...
Questions?             socialBench.de - facebook.com/socialBench                  n.pliquett@socialbench.de23.02.2012     ...
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Social Media KPI - english

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  1. 1. Social Media KPI/Performance Measurement Nico Pliquett – CEO socialBench GmbH23.02.2012 Nico Pliquett - socialBench GmbH 1
  2. 2. Nico Pliquett• Founder socialBench GmbH January 2012• Web Development for 6 years• Social Media marketing for 2 years• Developing socialBench since January 2011• Invitation to the Axel Springer23.02.2012 Nico Pliquett - socialBench GmbH 2
  3. 3. Public Likes socialBench Talking about Stories KPIs Comments Tabs Fans23.02.2012 Nico Pliquett - socialBench GmbH 3
  4. 4. Data Public KPI Insights KPI Stories & Comments• Fans • Reach • Number• Talking About (viral/organic/paid) • Activity• Activity • Demographics • Comments• Stories per Day • Geography • Likes• Active Fans • Reader • Shares• Answer Rate • Frequency • Sentiment• Answer Time • Impressions of Tabs (manual)• Tabs • Source of Fans (e.g. Ads) • External Source23.02.2012 Nico Pliquett - socialBench GmbH 4
  5. 5. PUBLIC KPIS23.02.2012 Nico Pliquett - socialBench GmbH 5
  6. 6. • Number of fans23.02.2012 Nico Pliquett - socialBench GmbH 6
  7. 7. • Growth of fans in the last 7 days23.02.2012 Nico Pliquett - socialBench GmbH 7
  8. 8. • How many people „talked“ about the page in the last 7 days23.02.2012 Nico Pliquett - socialBench GmbH 8
  9. 9. • Ratio of Talking about and Fans23.02.2012 Nico Pliquett - socialBench GmbH 9
  10. 10. • Number of stories posted by the page per day23.02.2012 Nico Pliquett - socialBench GmbH 10
  11. 11. • How many fans interacted with the Stories posted by the page Comments + Likes + Shares Fans = Activity23.02.2012 Nico Pliquett - socialBench GmbH 11
  12. 12. • Number of Stories posted by the fans23.02.2012 Nico Pliquett - socialBench GmbH 12
  13. 13. • How many Fans have been active in the last 28 days• A fan is active when he comments on something, writes a story or likes a story23.02.2012 Nico Pliquett - socialBench GmbH 13
  14. 14. • Rate of Fan stories receiving an answer from the page23.02.2012 Nico Pliquett - socialBench GmbH 14
  15. 15. • Average time untill the user receives an answer (h:mm)23.02.2012 Nico Pliquett - socialBench GmbH 15
  16. 16. Example BILD, WELT, STERN & SPIEGEL23.02.2012 Nico Pliquett - socialBench GmbH 16
  17. 17. KPI Overview22.02.2011 – 22.02.201223.02.2012 Nico Pliquett - socialBench GmbH 17
  18. 18. Development of Fans22.02.2011 – 22.02.201223.02.2012 Nico Pliquett - socialBench GmbH 18
  19. 19. Active User & Talking About15.02.2012 – 22.02.2012 Active Users percentage of Fans Talking about percentage of Fans 33.706 5,8% 76.269 13,2% 13.594 6,6% 24.535 11,9% 3.093 5,2% 4.391 7,3% 1.971 11,2% 2.490 14,2%23.02.2012 Nico Pliquett - socialBench GmbH 19
  20. 20. Example IMMONET & IMMOBILIENSCOUT2423.02.2012 Nico Pliquett - socialBench GmbH 20
  21. 21. KPI Overview22.02.2011 – 22.02.201223.02.2012 Nico Pliquett - socialBench GmbH 21
  22. 22. Development of Fans22.02.2011 – 22.02.2012 What happened?23.02.2012 Nico Pliquett - socialBench GmbH 22
  23. 23. Kampagne “Spendenaktion” Fan Growth Tab Visits23.02.2012 Nico Pliquett - socialBench GmbH 23
  24. 24. Active User & Talking About15.02.2012 – 22.02.2012 Active Users percentage of Fans Talking about percentage of Fans 261 1,0% 446 1,8% 23 0,4% 56 1,0%23.02.2012 Nico Pliquett - socialBench GmbH 24
  25. 25. Type of posted Stories24.01.2012 – 22.02.2012 0,28% Activity 0,27% Activity23.02.2012 Nico Pliquett - socialBench GmbH 25
  26. 26. FACEBOOK INSIGHTS23.02.2012 Nico Pliquett - socialBench GmbH 26
  27. 27. What it can tell• Reach, Readers, Demography, Link klicks…• Between 10%-25% of the fans see stories posted by the page• But without any other comparison it is hard to tell if your insights are good or not23.02.2012 Nico Pliquett - socialBench GmbH 27
  28. 28. Feature INFLUENCER23.02.2012 Nico Pliquett - socialBench GmbH 28
  29. 29. 23.02.2012 Nico Pliquett - socialBench GmbH 29
  30. 30. 23.02.2012 Nico Pliquett - socialBench GmbH 30
  31. 31. 23.02.2012 Nico Pliquett - socialBench GmbH 31
  32. 32. Comparison23.02.2012 Nico Pliquett - socialBench GmbH 32
  33. 33. Research FACEBOOK PAGES23.02.2012 Nico Pliquett - socialBench GmbH 33
  34. 34. What happens if you start posting? Stories Talking About Fans23.02.2012 Nico Pliquett - socialBench GmbH 34
  35. 35. Infographic – When are stories created pages fans http://www.socialbench.de/infografik23.02.2012 Nico Pliquett - socialBench GmbH 35
  36. 36. Infographic – Story types Likes Comments http://www.socialbench.de/infografik23.02.2012 Nico Pliquett - socialBench GmbH 36
  37. 37. “Natural” decline of activity http://www.socialbench.de/blog Talking about / Fans (left scale) Activity (right scale)23.02.2012 Nico Pliquett - socialBench GmbH 37
  38. 38. Free Goodie STATISTIC NEWSLETTER23.02.2012 Nico Pliquett - socialBench GmbH 38
  39. 39. • Weekly statistics for any Facebook Page• Stay up to date with the development of any page• Free registration on facebook.com/socialBench (german)23.02.2012 Nico Pliquett - socialBench GmbH 39
  40. 40. socialBench Services Data Processing SaaS (Software-as-a-Service) Reporting• Clients get own accounts • Monthly or weekly reporting made• Access to the database and advanced by socialBench functions • Recommendations23.02.2012 Nico Pliquett - socialBench GmbH 40
  41. 41. Questions? socialBench.de - facebook.com/socialBench n.pliquett@socialbench.de23.02.2012 Nico Pliquett - socialBench GmbH 41

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