1. TEAM SNGCE-INNOVADOR
Team Innovador
MBA@SNGCE

2. Art begins in
imitation and ends
in innovation.
- Mason Cooley
TEAM SNGCE-INNOVADOR

3. Innovator
Jugul Thachery, COO & Founder
Jugul Thachery has led an extensive career in social/mobile
gaming, previously as the founder and Managing Director of
ChaYoWo Games.
Thachery grew ChaYoWo from a small gaming startup into one
of India's largest game developers.
Thachery's leadership has been key to building out the core
development team, scaling from a small 20 person company to
nearly 100 team members
TEAM SNGCE-INNOVADOR

4. Introduction
ChaYoWo Games is India's leading game development
outsourcing provider.
founded by Jugul Thachery
The Kochi-based startup is tapping millions around the globe
who play casual and social games on their computers, smart
phones and tablets. The company has been successful in
creating over 100 proprietary games that are played by over one
million people each month.
They have a collaboration with ruby seven studio.
TEAM SNGCE-INNOVADOR

5. Introduction
Then moved up the value chain by providing creative content to
Nickelodeon, the American children's channel, Big Fish, one of the
largest distributors of casual games, and Chillingo, a leading games
publisher and subsidiary of Electronic Arts Inc.
Thachery decided to publish his own games to target the $3billion online gaming market. Some of these games include 'I Park
It' , 'Mortgage Meltdown' and 'The Dark Hills of Cherai' .
A professional services company focused solely on providing
Game Development, Game Art & Animation, and Game Testing
Solutions. ChaYoWo Games brings years of experience in
developing the best of breed Online, PC/MAC, and iPhone games
to our clients around the world.
TEAM SNGCE-INNOVADOR

6. Where ChaYoWo stands today
ChaYoWo is 5 year old company.
Head quarters :Infopark,cochin
ChaYoWo, which has 100 employees.
Collaboration with Michel carpenter to form ruby seven
studio
India's largest causal game developers
TEAM SNGCE-INNOVADOR

7. Games developed by ChaYoWo Games
Legends of the east: the cobras eye
TEAM SNGCE-INNOVADOR
Murder she wrote 2:return to cabot

8. Dark hills of cherai
TEAM SNGCE-INNOVADOR
Zombie Prophecies : The serpent bearer

9. Untold history : desencendant of the sun
TEAM SNGCE-INNOVADOR

10. TEAM SNGCE-INNOVADOR

11. strength
•Growth of the social gaming market
•Games developed for all platforms
•97% of all gaming is casual gaming
weakness
•broadband and internet connectivity in India
•Lacks a consumer-centric approach
opportunity
•Sources for outsourcing
•Increase in smartphone users.
Threat
•Competition from social sites like facebook,orkut
•Piracy

12. Rating the innovation on a scale of 0 to 5 (5 Being the highest
score) on each of the parameters outlined in the sandbox , the
self assessment scores are : 0
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance
levels
Fair & transparent transactions &
relationships
Environmental sustainability
Respecting rule of law & Individual
Rights
TEAM SNGCE-INNOVADOR
1
2
3
4
5

13. Stage – 2 CKP’s SANDBOX
High
High
low
High
moderate
moderate
TEAM SNGCE-INNOVADOR

14. Identified opportunity and entered into casual gaming.
Casion games:developed games that are popular in
casinos.
Early enter advantages
chaYoWo is operating with a portfolio of products rather than
a single game as that of competitors
Vast user base

15. Field pictures
TEAM SNGCE-INNOVADOR

16. http://www.infoparky.com/companies/details/MjE=/chayowotechnology-solutions-pvt-ltd
 www.Sayowo.Com
TEAM SNGCE-INNOVADOR