10 Tips for Good Storytelling CSUN Conference 2023
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Great storytelling can be a creative and effective way to move teams forward, gain momentum, and make progress. In this presentation, discover practical tips for storytelling that have helped contribute to organizational improvement. Digital accessibility is equal parts art and science, it is both code and story. Encouraging teams to make improvement can be difficult when compliance is looming, but creative approaches to communication can make a big impact. Hear practical examples and lessons learned from an accessibility manager that can be used to help you communicate using impactful, lasting and effective storytelling that is accessible and inclusive.
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10 Tips for Good Storytelling CSUN Conference 2023
- 1. March 11, 2024 10 Tips for Good Storytelling Nate Evans, Manager, Delivery Services
- 3. 3 Reflection: How do I tell more stories of success, more effectively, more often?
- 4. 4 Learning ▪Tips for presenting. ▪Tips for promoting. ▪Tips for preparing.
- 5. 5 #1 Lead with a story.
- 6. 6 Try This Review tone, pacing, facial expression. Practice telling the story a few different ways. Find impactful images, and describe them (e.g. Pixabay, DawnAI). Choose a story that is relatable, but unrelated at the same time (interesting!).
- 8. 8 #3 Know your content.
- 10. 10 The medium is the message. Marshall McLuhan, Canadian philosopher, media theory #5
- 11. 11
- 12. 12 Presenting words on a slide communicates a value proposition of “text” in your presentation. Is that what you meant?
- 13. 13
- 15. 15 Checklist Others? Describe what is on your slides. Make your slides available in advance (if possible). Use a color contrast checker and other built-in accessibility checkers.
- 17. 17 #8
- 19. 19 #10 Feedback is a gift.
- 20. 20 Feedback Checklist Are there specific things that I would like feedback on? Who can I receive feedback from? Am I ready to receive feedback? Do I need a minute?
- 21. 21 10 Tips 1. Lead with a story. 2. PowerPoint? 3. Know your content. 4. Know your audience. 5. The medium is the message. 6. Make it accessible. 7. Who inspires you? 8. Change it up. 9. Tell others’ stories. 10. Feedback is a gift.
- 22. 22 Resources: Marshall McLuhan on Wikipedia The original guerilla theater, Rob Bell & Shane Hipps (link to YouTube) The Back of the Napkin, Dan Roam (link to Amazon) Slideology, Nancy Duarte (Link to Amazon) Talk Like TED, Carmine Gallo Don’t Make me Think, Steve Krug (link to Amazon)
- 23. 23 Nate Evans Manager, Delivery Services nate.evans@levelaccess.com
- 24. 24
Editor's Notes
- Tuesday, March 14, 2023 - 3:20 PM PST Description: One of my regrets early in my career is that I didn’t share enough stories of digital accessibility successes that were happening across the organization. Over time, I have learned that great storytelling can be a creative and effective way to move teams forward, gain momentum, and make progress. In this presentation, discover practical tips for storytelling that have helped contribute to organizational improvement. Digital accessibility is equal parts art and science, it is both code and story. Encouraging teams to make improvement can be difficult when compliance is looming, but creative approaches to communication can make a big impact. Hear practical examples and lessons learned from an accessibility manager that can be used to help you communicate using impactful, lasting and effective storytelling that is accessible and inclusive. In this presentation, experience first-hand 10 effective communication practices that you can use to tell great stories and impact your audience. 1. Lead with a story. 2. PowerPoint? 3. Know your content. 4. Know your audience. 5. The medium is the message. 6. Make it accessible. 7. The hook. 8. Change it up. 9. Tell other’s stories. 10. Feedback is a gift.
- One of my regrets early on in my career is that I didn’t tell enough stories of success early on, and more often.
- Image by Tumisu from Pixabay
- Who is my audience, and what challenges do they face in their work? Deploying empathy is important for building trust. Business Insider article mentioned: https://www.businessinsider.com/remote-work-travel-kasa-living-ceo-roman-pedan-2023-3 Image by Jan Alexander from Pixabay
- Story: A break-through that I had on my storytelling journey.
- Originally posted by Allison Crochet on Hastac. https://www.hastac.org/blogs/amcrochet/2017/05/10/analyzing-theories-marshall-mcluhan
- When you have words on a screen, vs. a picture on a screen, which is more effective? As an example, Shane Hipps compares the impact of words vs. images in our communication. Hipps from the Hidden Power “Words vs. Images” https://www.youtube.com/watch?v=0xjOSY2lfnM Are you asking: ”What medium the best way to communicate an idea to my audience?” Words are abstract: I use words when want my audience to create an image – imagine – what something looks and feels like. Images are concrete: If you see an image of a crying boy, for those who can see it, it is very clear you are trying to communicate something about sadness. E.g. if I put an image of a crying boy, Words are sequential: I use words when I want my audience to think about something in a specific order. First, second, third… Conversely, images are holistic – that is, you experience the emotion all at once. Words are rational: - I use words when I expect the audience to decode or think about my message. Conversely images are intuitive (for those with sight).
- Sometimes we get into presenter “ruts” and need to change it up. From the Petchacucha website: “The PechaKucha 20x20 presentation format is a slide show of 20 images, each auto-advancing after 20 seconds. It’s non-stop and you've got 400 seconds to tell your story, with visuals guiding the way. PechaKucha was created in Japan in 2003 by renowned architects, Astrid Klein and Mark Dytham. The word “PechaKucha” is Japanese for “chit chat.”” Petchacucha was a way that I found some inspiration. https://www.pechakucha.com/about Image by Alexa from Pixabay
- Find way to tell other’s stories. -Ask for it. - Find a venue for others to tell their stories of accessibility successes. GAAD?!
- Should you receive feedback from everyone. Hard no. Wait, is feedback a gift? Tl;dr: Uh… It can be. Image by svklimkin from Pixabay