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Brokers and Fluid
                              Markets
                                Russ Miles
                               Toby Hobson




Thursday, 11 March 2010
Can you say ‘stovepipe’?
                               Cloud      Cloud      Cloud
                               Service    Service    Service
                              Consumer   Consumer   Consumer




                                AWS       Azure       GAE




Thursday, 11 March 2010
The Bad News...

                    • Cloud is an essentially intrusive concern
                    • Recognising that is the first important step
                    • Intrusiveness comes in a number of flavours
                    • Mostly non-technical!

Thursday, 11 March 2010
Building a market model

                    • Queryable by the Business
                    • Kept current
                    • Good news...
                     • This isn’t actually YOUR job

Thursday, 11 March 2010
Model, meet
                 Applications (Data, etc)


Thursday, 11 March 2010
Anatomy of a ‘Cloud Asset’
                • The Thing
                • Policy Blueprint
                 • Identity
                 • Business Policies
                   • SLA
                   • Cost
                • Technical Constraints
                • Captured in an ‘actionable’ form
Thursday, 11 March 2010
With just market data...
                               Uh, yeah. The market is changing...
                                        Oh, now it’s not...
                                       Yep, changing again...
                                 It’s gone up and down a bit...




Thursday, 11 March 2010
The ‘Broker’



Thursday, 11 March 2010
‘initia
                                                      l’
                          The Broker’s role




                                                >
                    • Broker provides advice on the raw data
                    • Broker can be a person, or a system
                    • Taxonomy important
                     • Cloud Asset
                     • SLA
                     • Cost
                     • Constraints
Thursday, 11 March 2010
The Broker’s place
                                      Cloud          Cloud         Cloud
                                      Service        Service       Service
                                     Consumer       Consumer      Consumer

                           Cloud Assets



                                                Cloud Asset Broker*

                                                                             Market
                                                                              Data


                                          AWS         Azure           GAE




Thursday, 11 March 2010
Are we there yet?



Thursday, 11 March 2010
Thursday, 11 March 2010
Any Questions?



Thursday, 11 March 2010
Thanks for your time!
                       See you in 2015 :)
                          Russ Miles (russell.miles@opencredo.com)




Thursday, 11 March 2010

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Oc Cloud Obscurity

  • 1. Brokers and Fluid Markets Russ Miles Toby Hobson Thursday, 11 March 2010
  • 2. Can you say ‘stovepipe’? Cloud Cloud Cloud Service Service Service Consumer Consumer Consumer AWS Azure GAE Thursday, 11 March 2010
  • 3. The Bad News... • Cloud is an essentially intrusive concern • Recognising that is the first important step • Intrusiveness comes in a number of flavours • Mostly non-technical! Thursday, 11 March 2010
  • 4. Building a market model • Queryable by the Business • Kept current • Good news... • This isn’t actually YOUR job Thursday, 11 March 2010
  • 5. Model, meet Applications (Data, etc) Thursday, 11 March 2010
  • 6. Anatomy of a ‘Cloud Asset’ • The Thing • Policy Blueprint • Identity • Business Policies • SLA • Cost • Technical Constraints • Captured in an ‘actionable’ form Thursday, 11 March 2010
  • 7. With just market data... Uh, yeah. The market is changing... Oh, now it’s not... Yep, changing again... It’s gone up and down a bit... Thursday, 11 March 2010
  • 9. ‘initia l’ The Broker’s role > • Broker provides advice on the raw data • Broker can be a person, or a system • Taxonomy important • Cloud Asset • SLA • Cost • Constraints Thursday, 11 March 2010
  • 10. The Broker’s place Cloud Cloud Cloud Service Service Service Consumer Consumer Consumer Cloud Assets Cloud Asset Broker* Market Data AWS Azure GAE Thursday, 11 March 2010
  • 11. Are we there yet? Thursday, 11 March 2010
  • 14. Thanks for your time! See you in 2015 :) Russ Miles (russell.miles@opencredo.com) Thursday, 11 March 2010