Whitepaper of the product "simpleIMMO" from the Trivid GmbH - an automated online video solution for real estate agents.

1. Clipgenerator
Real-time Automatic
Video Creation for the
Real Estate Industry
Instructions, Functionality
and Practical Applications
Last Updated 06/2013

2. Clipgenerator SimpleIMMO
Instructions, Functionality and Practical Applications
Stand: June 2013 2 / 6
1. Why Real Estate Videos?
For real estate agents, the Internet has become not only convenient, but necessary. As
a starting point, a place to begin one’s search, sites such as Immobilienscout24,
Immowelt and Immonet are useful to agents, potential buyers and tenants alike.
But how does one differentiate oneself as a real estate agent online when there are
more than one million registered properties?
Answer: With real estate videos!
Videos reach users more often than photos and text. For sales, videos communicate not
only important property information, but give potential customers a positive emotional
experience of the property. Property videos are both eye-catching and rise to the top in
search engines.
To jump on board this video creation trend, agents simply supplement their already
established routines of photographing properties and distributing images to various real
estate websites. Create videos automatically from your already-existing property
offerings and use our online software tools to distribute them. With property photos
create professional videos for Web 2.0.
2. How does the Clipgenerator SimpleIMMO
solution use images to create real estate
videos?
In the past, the only possibility to create videos for the real estate industry was to hire
a production company or lease a video camera, shoot properties and work with an
editor to edit the footage. If the raw footage, editing, transitions and music were high
quality, good results could be achieved this way. But hiring a production company is
expensive and doing it professionally on one’s own requires practice, time and
resources.
In practice this method was only available to a few privileged agents or for very
expensive, deluxe properties.
Today SimpleIMMO makes it much easier right from the beginning, allowing all agents
and properties to achieve professional results without any additional costs.
To increase interest from potential customers, property files are uploaded in their
original format as photos or images. The real estate software then captures them.
Examples of software products include Lagler, Flowfact, OnOffice or FIO, among others.
The software automatically distributes the property information to different online
portals, such as ImmoScout24 or Immowelt.
At this point the automated video production process begins. The Trivid video creation
service for real estate videos behaves like an online real estate portal. It transfers the

3. Clipgenerator SimpleIMMO
Instructions, Functionality and Practical Applications
Stand: June 2013 3 / 6
data from SimpleIMMO and automatically creates a real estate video. In addition,
property images are automatically synchronized with music and animation in a patented
process.
Afterwards, the finished video is available in different formats: Web-Link, HTML Code or
as a video file. So there are various ways to use the video with Web 2.0.
3. Features
Creating real estate videos is easier and less expensive than you think.
The service is compatible with software already commonly used by real estate agents.
No need to install additional software. Video production is essentially automatic.
3.1 Integration of Available Property Information
As an agent, you have all the necessary property information at your disposal, including
information about property measurements, the year it was built, the rental or purchase
price as well as the property’s unique qualities.

4. Clipgenerator SimpleIMMO
Instructions, Functionality and Practical Applications
Stand: June 2013 4 / 6
In addition, to give customers a real idea of the property, photos are used.
Beyond the property information and photos, Clipgenerator SimpleIMMO provides
everything else to create a perfect video:
Music
Video designs, presentations and animation
Video generation
3.2 Music
Music is an essential component of every video. It has a profound effect on how videos
are perceived and the results they achieve.
For video production, Trivid provides a selection of songs from a large pool of available
music. Our portfolio includes a broad choice of genres, tempos and moods. The music
can be selected to exactly match each video’s visual content.
Trivid takes care of the numerous contracts with owners, artists, labels, producers and
performing rights societies in order to allow you the legal right to use the music. All the
rights have been cleared for use once you create an account with Trivid.
So with the videos created through Trivid, you can be 100% sure that you have the
legal right to use the music worldwide we provide.
3.3 Video Designs and Animation
Our video designs contain everything necessary to use your photos and text to generate
dynamic videos, including animation, transitions and effects. There are no complicated
instructions. The video player uses the images and text you provide and animates and
combines them automatically.
Trivid provides a wide selection of video designs used in a broad spectrum of industries.
Designs differ from one another in their complexity and in the pacing with which images
are displayed.
Trivid holds a patent (EP 1709640 B1) for the intelligent synchronization of its images,
music and video designs. The use of this patent is legally secured for users who work
with SimpleIMMO.
3.4 Video Production
The SimpleIMMO solution by Trivid supports two ways of producing videos:

5. Clipgenerator SimpleIMMO
Instructions, Functionality and Practical Applications
Stand: June 2013 5 / 6
Production of video files (in all current video formats) for download
Real-time dynamic online video generation
SimpleIMMO allows the production of video files in different formats and sizes. Available
video formats include MP4, AVI, MPG, WMV and FLV, among others. High definition
videos can be generated (HD, 720p) as well as videos with lower resolution.
The ability to create and save videos as video files allows videos to be stored in real
estate portals or on websites like Facebook and YouTube.
When posting on websites, videos are dynamically generated in real-time for the
browser of the indicated site and immediately available for viewing. All current PC,
notebook and Netbook operating systems and browsers are supported. The video is
played by simply clicking a link.
This way of producing videos is ideal for giving potential customers access via e-mail by
simply sending a link.
Regarding the ease of changing video content – for example, to update a purchase price
or to supplement information already included – dynamic videos are the way to go.
4. Why Trivid?
Trivid has been active for several years creating videos from photos and images. As a
result, we have assembled not only relevant project experience with a large numbers of
clients, but extensive license agreements within the music industry and Europe-wide
patented animation procedures. This has resulted in legally secure, high-quality video
creation.
5. Excursus: The OpenImmo Standard
5.1 About The OpenImmo Standard
The OpenImmo Initiative was established in 2001 to provide a common standard for the
exchange of real estate information on the Internet.
Roughly 5500 downloads of instructions (as of December, 2012) show how successful
this initiative has been. Today the association includes more than 36 long-term
members. Several hundred companies currently use OpenImmo (source:
www.openimmo.de).
5.2 OpenImmo Data Format
The following information includes the required elements for the exchange of real estate
property data between real estate agents and online portals.

6. Clipgenerator SimpleIMMO
Instructions, Functionality and Practical Applications
Stand: June 2013 6 / 6
Initially, the property is differentiated by:
Market: buying or renting
Use: private or business
Type: apartment, house, land, storefront, restaurant, etc.
Then the property’s characteristics are described:
Regional information with geographic coordinates (optional)
Square footage/meters and layout
Furnishings and physical condition
Price: purchase, rental, additional costs
Neighborhood and surroundings
House or apartment management
Additional information is available about:
Send and receive mode
Transfer of files: individual items or entire portfolio
Additional photos or multimedia files
Seller: address, contact
Altogether more than 300 descriptive fields are available, but only a limited number are
Please finde more information here:
http://www.trivid.com/products/clipgenerator-enterprise/simpleimmo/
http://www.trivid.com/products/clipgenerator-enterprise/mehrwert-case-studies/
© 2013 by Trivid GmbH | 72135 Dettenhausen/Stuttgart | T. 07157 5643-0 |
www.trivid.com | contact: info@trivid.com