According to a recent survey by "Constant Contact", 9 out of 10 users ranked Facebook as the most popular social media site and nearly ¾ found social media effective for promotion. On the other hand, more than half of respondents didn’t have any plan for using social media. With social media, you have control over your message, timing, and making it a great way to engage with attendees and donors about your event.

1. 5 Effective Ways To Use
Facebook To Promote
An Event
By Harsh Singh

2. #1. Build a Facebook event page.
Creating an event page on Facebook is fast
and easy, and pays big dividends for your
organization. It gives your special event a
special place on the web.

3. #2. Get Connected.
When it comes to getting the word out, you need everyone who is involved with
your mission on board.
invite all interested
parties – board, volunteers, employees, friends,
donors – to like the page. And then, ask them to ask their friends to like the
After you get your event page up and running,
page as well. This last step is key to building a big, buzzy social network for
your event. If everyone participates, you can build a group of hundreds or
thousands in a matter of days.

4. #3. Tell Your Story.
Just putting the when and where facts out on social media is not very
compelling. But to really engage your audience, you need to tell a story.
Take a look at your organization, your mission,
your event with fresh eyes and find the stories
that are most interesting. Tell those stories on social media,
your website, in your newsletter.

5. #4. Think Visually.
There is a lot of activity on social networks. This is great, because it means that
many of your preferred audience are online. It is also challenging because you’
re competing with many other voices to tell your story. In order to capture the
most attention with your story on social media, you’ve got to think visually.
interesting, eye catching photos with your
stories and posts, or better yet, use video.
Include

6. #5. Tag Everything.
be sure to
tag all the vendors, donors, volunteers,
employees, and board members who appear in
the image. Tagging will post the image on each of those individuals’ wall,
When you’re posting your videos and photos on Facebook,
making it visible to their friends and helping to spread the news farther and
faster.

7. I’d love to know your questions and on what aspects of it
have worked for your promotions. Leave a comment below or
you can leave a message on my facebook account.
http://in.linkedin.com/in/singhharsh7