Split testing tips to improve your email campaign

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Split testing your email campaign means you can test what works best for your customer, brand and business. It is the best method to practice new ideas you have for your messages.

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Split testing tips to improve your email campaign

  1. 1. Split Testing Tips To Improve Your Email Campaign By: Alphasandesh.com
  2. 2. Inception • Split testing your email campaign means you can test what works best for your customer, brand and business. It is the best method to practice new ideas you have for your messages. Maybe you have considered changing your newsletter's design, or possibly you have two effective subject lines for your next message. alphasandesh.com
  3. 3. Split testing tips • If you are still confused with how and why of email split testing, here are a few significant tips for split testing e-mail campaigns:  Test your email subject lines  Check your email content  Email call-to-action  Split test your email design  Frequency matters a lot  Landing pages should be effective alphasandesh.com
  4. 4. Test your email subject lines • Testing subject line is the simplest way to increase your open, click and conversion rate. Test diverse email subject lines for diverse customer segments. Brief subject lines are usually more effective. Though, what works with one section might not work for another. alphasandesh.com
  5. 5. Check your email content • Another variable to split test is your email content. It is necessary to discover what matches with your audience. In view of the fact that audiences get motivated in different ways by different kinds of content, recognize what offers are likely to enhance engagement and conversion from customers. alphasandesh.com
  6. 6. Email call-to-action • Test what kinds of offers are most successful with different segments of your prospects. Try to shift your call-to-action button further in the email message. Find out whether this simple change enhances your email click through rate or decreases action due to its placement position. alphasandesh.com
  7. 7. Split test your email design • Your email marketing design should be mobile-friendly as well as user-friendly. Stick with a single-column format and make use of big images, larger fonts and buttons rather than giving hyperlinks in the text. alphasandesh.com
  8. 8. Frequency matters a lot • It is significant to discover the proper balance when it comes to deliver emails. Is your audience interested in receiving fewer or more email communications from you? To find out which email frequency is suitable, try to understand customers' interests in order to distribute the most appropriate content to every customer at the exact time. alphasandesh.com
  9. 9. Landing pages should be effective • The success of email marketing landing pages generally relies on the significance and relevance of the offer you are providing. To verify which version is more successful in terms of conversion rate, send people to different versions of your landing page and run an Alpha/Beta or multivariate test. alphasandesh.com
  10. 10. Conclusion • At last, keep in mind this is email split testing; make it simple and only test one variable at a time. If you want to test more than one variable, explore multivariate testing instead. alphasandesh.com
  11. 11. Verify email addresses with our free email verifier tool. For more details have a look at www.alphasandesh.com alphasandesh.com

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