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1. Link Building Strategies That Work

2. There are a number of ideas about what are the best
ways to promote a website and about the best ways to
attract more visitors to a website. In my opinion, it is
important to start up a link building campaign to
increase the number of websites which have a link to
your site on their site. This is one proven method which
has been successful in achieving high rankings for many
different sites, however there are some important
factors to keep in mind when attempting to build up this
link network.

3. If you have a new site and are desperate to achieve top
rankings on the top search engines such as google, think
again. Most of these search engines will probably not
give your new site a high ranking until it has become
established. This is where the age of the domain is
important. You can not in reality expect to be placed in a
higher search position than a site which has been
around for eight years and which has been building up
links, during this period. This is where patience is
required, you should see your site as something which is
going to be online for a long time and hopefully in time,
some of the other sites that you are competing with will
have dropped out etc.

4. This is the same attitude that should be applied when
building up the number of backward links pointing to
your site. Going from only a few, to a few thousand in a
short space of time may not be the best idea. Regular
increases are in my opinion the way to go and quality is
just as important as quantity. Decide the ways in which
you are planning to obtain your backward links and try
to ensure that you obtain roughly the same amount
each month, where possible of course. Over a long
period of time this strategy is sure to pay dividends and
your search engine position should steadily improve. You
will then have an authority site, which all new sites will
be aspiring to compete with. Like many

5. areas of life we do not really want to wait for our
success and want immediate rewards, such as high
rankings. On some search engines this may be possible
but on most it will require hard work and this type of
patience.

6. The links that you obtain should where possible be from
sites which are in a similar industry or subject matter, to
your own site. This is a lot easier said than done
however. If your site is very well written, optimised and
of use to a large number of people, you may well receive
links on other sites without the need to request the link.
This is of course exactly what you want and is why it is
important to spend time thinking of how your site is
written and presented.

7. A good way of obtaining a link to your site is to write a
reference or testimonial to owners of other sites with
which you have had dealings with. Offer to write them
this testimonial which of course will be of great benefit
to them, on the understanding that they will include a
link back to your site at the bottom.

8. I personally concentrate on obtaining one-way links as I
believe these to have the most value. One way I do this
is by writing articles such as the one you are reading.
There are a great number of benefits of writing articles
which can be read at most of the article directories such
as ezinearticles. I would certainly recommend it to other
people who are thinking of starting up a link building
campaign.

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