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SEO Cheat Sheets for WordPress
1. 1. Install Wordpress 4. URL structure for posts 6. Opmize theme: Header 8. Must have plugins
choose an intelligent domain‐name which opmize your URL structure by using the opmize your tle, choose an ideal tle for Add link aEribute for doing pagerank sculpng
contains keyword(s) (if possible) properes of wordpress (permalinks) all kinds of pages of your blog: #4 the easy way
choose the „right“ TLD for don‘t include the category in your post‐ if necessary, do the same with your Custom Query String Reloaded to change the
you URLs, perhaps if you change the category of descripons number of posts displayed in your archives,
a post later, wordpress will not create a new dont‘t let search engines indexing all of categories…
2. robots.txt URL your pages to avoid duplicate content: #5 Dagon Design Sitemap Generator to create a
by including a four‐digit number, your post add some language informaon: #6 HTML‐sitemap for beEer internal linkbuilding
create a file & name it „robots.txt“ URL is opmized for Google News (perhaps specify the locaon of your robots.txt: #7 Google XML Sitemaps to create web‐sitemaps
put it in the root directory of your domain you want to get in there) Pagebar 2 to opmize the navigaon in your
to allow the bots of all the search engines don‘t include too much folders blog
to crawl all of you content, insert #1 in your Similar Posts to opmize your internal link
for example you can set your post URL by 7. Opmize theme: Body
robots.txt using #3 structure
be careful with the use of robots.txt, you Sociable includes buEons for social
can harm your blog by using it the wrong remove the link of your posts headline
bookmarking pages in your posts
way, beEer read this great tutorial use headlines to highlight text passages as
important, not to style your your design wpSEO to opmize tle, descripon & keywords
5. Choose your theme (also remove the <h2>‐headlines from your easily
sidebar
3. .htaccess you can find many themes, here are some
use pagerank sculpng careflully
great resources:
9. Usertracking
create a file & name it „.htaccess“ Theme Viewer
put it in the root directory of your domain Theme Designer Hint: install a usertracking system to analyse your
to set your default URL with www, edit Candy College all the steps of this cheat sheet are only traffic (for example use Google Analycs)
your .htaccess and insert #2 Bloggonaut some basics
Wordpress will also use .htaccess to create Wordpress Themes with this cheat sheet it is possible to
speaking URLs Noupe create a wordpress, nearly opmized for 10. Adding a sitemap
to use .htaccess, your apache webserver Magazine Themes search engines
have to supports mod_rewrite Hackwordpress to have success in search engines, it is add your sitemap in Google Webmastertools
Dr. Web also very important to get backlinks,
download some themes you like, but also connect and interact with other bloggers 11. Archives
inspect the source code of the theme: be
Hint: A more detailed resource to opmize thats topic for another cheat sheet
your WP blog: Joost de Valk sure that the source code is well structured
create a monthly & weekly archive
Example & Code Area
#1: User‐agent: * #5: <?php if( is_day() || is_tag() || is_search() || is_404() || is_author() ) { echo "<meta name="robots"
Disallow: content="noindex,follow,noodp"/>"; } else { echo "<meta name="robots" content="index,follow,all,noodp
#2: RewriteCond %{HTTP_HOST} ^domain.tld$ [NC] "/>"; } ?>
RewriteRule ^(.*)$ hEp://www.domain.tld/$1 [R=301,L] #6: <meta name="language" content=„en" />
#3: /666%post_id%‐%postname%/ #7: <meta name="siteinfo" content="robots.txt" />
#4: <tle>
<?php if (is_single()) { ?><?php the_tle(); ?> | tekka.de</tle><?php ;} ?>
<?php if (is_page()) { ?><?php echo wp_tle(); ?></tle><?php ;} ?>
…
By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hEp://www.tekka.de 1
2. Sidebar content Create a weekly archive Addional hints
you don‘t have to put the same sidebar‐elements on all kinds of pages, for exemple create a new stac page and insert the use Feedburner to opmize your feed
the element „New posts“ is not necessary on home (there you already have the new code #1 for the weekly archive overview track the acvies of the search engine spiders with
posts) page Crawltrack
to control the power of your pages, you can use pagerank sculpng, but carefully link to that weekly archive overview page protect your content with Bot‐Trap
(for further informaon read an arcle of Johannes) from every page of your blog (same for your with the plugin Popularity Contest you can easily provide your
put the following elements at your sidebar, some with nofollow (the nofollow html‐sitemap burner‐posts on different places on your blog
elements are highlighted) link to the weekly archive by including #2 save your database automacly with the plugin Wordpress
by not linking to all the categories from all pages, you can create clusters of pages on all your posts Database Backup !!!!
with same topics by creang a weekly archive you can
by linking to the x new posts from many pages you can accelerate the indexing of opmize your internal links Useful links
these posts
by not linking to all the archive pages (a~er 2 years blogging you have 24 links to Wordpress Download (english | german)
monthly archives) you can use the power of each post more intelligent
Ping to other services
Template tags (english | german)
the latest comments on your pages make sure, that there is acon on your pages Wordpress forums (english | german)
by pinging other services you can
accelerate the indexing of your posts
Home
but don‘t ping too much services
categories
example‐ping‐list, you can configurate in
Cheet Sheat: SEO for Wordpress
archive (monthly)
your Wordpress properes:
latest comments Version 1.0
Page 1: Steps to create an opmized Wordpress blog
hEp://ping.wordblog.de/
Post Page 2: Addional informaon, hints & links
hEp://ping.blogstart.de/
new posts (i prefer 3‐5 new posts)
hEp://xmlrpc.blogg.de/
categories (excepon: the category the post belong to, link this category without Author:
hEp://rpc.pingomac.com/
nofollow) Markus Walter is working near Munich at SevenOne
hEp://rpc.technora.com/rpc/ping
archive (monthly) (excepon: the month the post is published, link this month Inermedia GmbH, a subcompany of the ProSieben Sat.1
hEp://ping.feedburner.com
without nofollow) Media AG. There Markus is responsible for SEO and web
hEp://api.my.yahoo.com/RPC2
latest comments analycs.
hEp://blogsearch.google.com/ping/RPC2
hEp://www.blogpeople.net/servlet/
Archives, Pages Contact:
weblogUpdates
new posts Email: walter[dot]markus[at]gmx[dot]com
hEp://rpc.weblogs.com/RPC2
categories Skype: m‐walter | ICQ: 117319378
hEp://ping.wordblog.de/
archive (monthly) Website: hEp://www.tekka.de [feed]
latest comments XING | Linkedin
Example & Code Area
#1: <?php wp_get_archives('type=monthly&show_post_count=1'); ?>
#2: <a href="hEp://www.domain.tld/<?php the_me('Y'); ?>/?w=<?php the_me('W'); ?>">All posts from week<?php the_me('W'); ?> / <?php the_me('Y'); ?></a>
By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hEp://www.tekka.de 2