This slide deck was prepared as part of a workshop in Mexico City for researchers with no prior exposure to commercialising their ideas. It helped hugely with better communication

1. Project Name
Authors/Team
Purpose of the presentation
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.

2. Problem statement
• What problem are you trying to solve
• Whose problem are you trying to solve
• This can be reframed as:
– What is the opportunity – the unmet need?
• How big is the problem? (i.e. quantify the problem as an
opportunity in terms of currency, people affected etc.,)
• What are the generic needs in the market place
• And what are the more specific needs of identified customers
• NOTE:
• There is a lot more besides these summary bullet points – which are part of a longer
workshop
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.

3. Your proposed solution
• This can be the technology, product, a process etc.,
• Advantages over competition
– Faster, cheaper, new effects etc.,
• Why is it unique and for whom?
• (include any very short reference to trials/publications/patents)
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.

4. How you will attempt to monetize
• What kind of business model will you use – e.g.
– License,
– make and sell,
– Outsource
– Consulting
– Trader/Broker
– Etc.,
• How will your client make money from your
innovation?
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.

5. Your next action – implementation
plans
• What you need to do next –
• Check out competitoin
• Feasibility – market entry
• Clarify routes to market
• Prototypes
• Business development etc.,etc,
• Cash flow forecast
• Funding plans
• Hire key people - when
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.

6. Call to action
• What do you need from the audience?
• Funding
• Advice
• Team
• Resources?
S.Vyakarnam: Template created to assist
researchers present their
commercialisation proposal.