1. Basic Definitions in SEO:
Search Engine:
Search engine optimization (or search engine marketing) is the process of
increasing the amount of visitors to a web site by ranking high in the search results of a
search engine.
SEO Search Engine Optimizer:
It refers to an individual or an organization that undertakes
the process of Search Engine Optimization.
Inbound links:
Links from sites other than your own that point towards your website are
called inbound links
Outbound links:
Outbound links are links from your web page to another web page. Outbound
Links are also called as External links.
Internal links:
The internal links should be a list of the main sections of the entry, and each
item in the list should be a link to that section.
Internal link structure:
Internal linking structure, also known as website navigation, is an essential
factor for a website to attract search engine spiders and more customers.

2. Link Popularity:
Link popularity is defined by the quality and quantity of inbound and outbound
links of your web page.
Relevancy:
The degree to which the content on a web page that is returned in a list of search
results (SERPS) "matches" the topic of the information that the user was searching for.
SERP:
A search engine results page, or SERP, is the listing of web pages returned by a
search engine in response to a keyword query.
Content Relevancy:
Content relevancy is the search engine’s measure of how well a
particular Web page accurately matches a searching question.
Query:
A search conducted in a Search Engine using a keyword or key phrase
.
Ranking:
The position of a web page in the SERP, plus the number of results displayed prior
to
it on previous pages.
Keyword:
A word entered into the search box of a Search Engine or Directory by a user to
look for information pertaining to the word on the internet.

3. Indexing:
The process by which a Search Engine spider visits your web page and collects
information about it.
Crawlers:
The process of visiting a website and recording information is known as
indexing. The information collected by these spiders is then used to rank the websites.
Crawlers are also known as spiders.
On Page Optimization:
On-page optimization refers to factors that have an effect on your
Web site or Web page listing in natural search results. These factors are controlled by you or
by coding on your page.
Examples of on-page optimization include actual HTML code, meta tags, keyword placement
and keyword density.
Off Page Optimization:
Off-page optimization refers to factors that have an effect on your
Web site or Web page listing in natural search results. These factors are off-site in that they
are not controlled by you or the coding on your page.
Examples of off-page optimization include things such as link popularity and page rank.
Site Analysis:
A system for search engine optimization specialists to assess a Web
site's likely rank in search engine results.
Keyword Analysis:

4. The Keyword Analysis page provides a breakdown of your
keyword's performance and Quality Score.
Meta Tag:
These are informational and command tags that are placed in the
head section of a webpage. Unlike normal HTML tags, meta tags do not affect how the page
is displayed. Instead, they provide information such as who created the page, how often it is
updated, what the page is about, and which keywords represent the page's content.
Meta Tags Composition:
The way a page is coded is vital to the success you will get from
search engines.
Alt Tags Composition:
ALT tags are basically image descriptions within a website. You can
attach text to an image to describe it so that Search Engines can also find it. ALT descriptions
help you rank higher in search engines.
Link building:
The process of getting quality Web sites to link to your Web site, in order to
improve search engine rankings.
One-way Link building:
The process of getting a link from a site without linking back to that
same website.
Two-way (or) Reciprocal Link Exchange:
The process of getting a link from a site by providing a link back to
that same website.

5. Triangular Link Building:
The process of getting a link from one website and in return provides
a Back link from one of our other website.
Directory submission:
Directory submissions are a procedure where your website is
submitted to different directories according to their quality guidelines.
Article submission:
The process of submitting our unique article to an online directory of
articles that is relevant to our particular website. Then this article gets read and picked up by
many other webmasters and sometimes even offline publications.
Press release distribution:
Press release distribution is the most effective way to increase link
popularity but it is also the most difficult because the content of your release needs to be
interesting enough for publications to want to write about it.
Google Bombing:
Google Bombing is when a group of websites mostly blogs link an
unfavorable page to a company website in a manner that it ranks high on the Google search
result.
Google Dance:
It's the period when Google is rebuilding its rankings, and results fluctuate
widely for a 3 to 5 day period.
Passive Link Building:

6. Having great tools and/or articles on your site that give other sites a reason
to link to you. They come onboard naturally as they find your resources and want to share
them with their site visitors. This is passive because you do nothing to make it the links
happen, although you do enhance your site to make it attractive.
Active Link Building:
Active link building is creating links that could spawn the creation of new
links through active human interaction. Pursuing link opportunities, such as article
syndication, link swaps, directory submissions, tagging, etc.
Baseline SEO report:
Baseline SEO report is the measure of the progress of the Natural
Search Engine Campaign, SEM-Link will deliver monthly ranking reports that will continue to
reveal where you rank for your key phrases.