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Video content for marketing
1. Video content for marketing
In this file, you can ref free useful materials about video content for
marketing and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
By now most of us content marketers have heard of, and probably
already started using, Vine, the new app from Twitter that allows users
to easily produce and share six-second videos.
When it comes to adding the new tool to our content marketing
toolbelt,how do we avoid misusing Vine? I say the answer is the same
for producing six-second videos as it is for producing sixty-second
videos – you need a plan. Or, since Twitter is a micro-blogging platform,
let’s say Vine is a micro-storytelling app and you actually just need a
micro-plan.
Download a free copy of a printable Vine micro-planning tool, check out
the whiteboard video below, or read the transcription to start planning
right away.
Video marketing. Free pdf download examples Page 1
2. Video Transcription for Your Reading Pleasure
So, if Twitter is a micro-blogging tool, then I’m dubbing Vine a micro-storytelling
tooland I think that if you’re going to use Vine successfully,
you want to think about it a little bit beforehand and create a micro-plan.
So, I’m going to show you a quick way to do that.
Think about your audience, think about the people who might be
watching this Vine and ask yourself basically two things: What do you
want them to do after they watch the Vine and why would they do it?
So, if you can answer those two questions and almost write it out as a
sentence:
The people watching my Vine will ___________.
What is it? They laugh? They click on a link and find out more? They
understand that something new is coming out and they should look for
more information soon?
What is it you want them to do or know after they watch the Vine and
then why will they do it? What are you going to do to
communicate? What are you going to show and tell them in that Vine
that makes them want to do this?
Once you’ve got that figured out, maybe take some space and
brainstorm. What kinds of visuals you can have in your Vine. Are they
people? Are they products? Or different things that might help you
visually tell the story, might help you complete this purpose with your
Vine.
And then, what I would do, since you’ve only got six seconds, I would
take six boxes – 1, 2, 3, 4, 5, 6 and I would fill them in. I would create
little sketches or words that help to illustrate what you would do with
each of those six seconds. Maybe each one is different or maybe one of
them are going to last two or three seconds.
Video marketing. Free pdf download examples Page 2
3. That will help you think about what you want to achieve before you start
pressing the screen, and start recording and then realize that you don’t
really know what you’re going to do next.
This micro-plan will help you come up with a Vine that’s going to help
you solve a purpose and actually make good use of the new app from
Twitter.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
Video marketing. Free pdf download examples Page 3
4. When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Video marketing. Free pdf download examples Page 4
5. Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5
6. Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5