Youtube marketing statistics

Youtube marketing statistics
In this file, you can ref free useful materials about youtube marketing
statistics and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
It is not until you leap into a plane and fly half way around the world to
distant places that you start to realize the size and scope of the planet we
inhabit.
Video marketing. Free pdf download examples Page 1

Recently the earth’s population passed the 7 billion mark and over 2
billion of those are connected to the internet and more than 5 billion
have a mobile phone.
When you start connecting that many people with global social networks
such as Facebook (with over 900 million users), then opportunities and
access to markets that were local become global.
Markets for business that were measured in thousands and millions
suddenly scale to billions.
It is not only the size that expands but the velocity of the market
accelerates as information is transferred and shared at light speed on
optic fibre and wireless networks.
Social Media is Unlocking Opportunities
I recently finished reading an insightful book by Susan Cain. The book
titled “QUIET: The Power of Introverts in a World That Can’t Stop
Talking“, highlighted for me the power of the social web to provide
everyone with a voice.
The connected and global knowledge economy is providing the quiet
introvert with media platforms that provide a soapbox to shout at the
world.
The creative spirits that were locked in urban and rural islands are now
free to be heard, read and viewed in milliseconds on fixed and mobile
devices.
YouTube since its inception in 2005 is one of many social media
channels that allow anyone with passion and purpose to display and
spread their ideas and express themselves.
There are hundreds of YouTube partners earning 6 figure incomes from
their presence on a free video channel.
To provide some perspective on what the social and multimedia web has
unleashed here are the latest YouTube facts, figures and statistics.
YouTube Traffic
· 60 hours of video are uploaded every minute, or one hour of video
is uploaded to YouTube every second.
· Over 4 billion videos are viewed a day
· Over 800 million unique users visit YouTube each month
· Over 3 billion hours of video are watched each month on YouTube

· More video is uploaded to YouTube in one month than the 3 major
US networks created in 60 years
· 70% of YouTube traffic comes from outside the US
· YouTube is localized in 39 countries and across 54 languages
· In 2011, YouTube had more than 1 trillion views
· In 2011 there were almost 140 views for every person on Earth
YouTube Partner Program
· Created in 2007, the YouTube partner program now has 30,000+
partners from 27 countries around the world
· YouTube pays out millions of dollars a year to partners
· Hundreds of partners are making six figures a year
· Partner revenue has more than doubled for four years in a row
Making Money from YouTube
· YouTube is monetizing over 3 billion video views per week
globally
· 98 of AdAge’s Top 100 advertisers have run campaigns on
YouTube and the Google Display Network
· Hundreds of advertisers are using TrueView in-stream and 60% of
our in-stream ads are now skippable
YouTube Product Metrics
· YouTube has more HD content than any other online video site
· There are thousands of full-length movies on YouTube
· 10% of YouTube’s videos are available in HD
· YouTube mobile gets over 600 million views a day
· Traffic from mobile devices tripled in 2011
· The YouTube player is embedded across tens of millions of
websites
Content ID
YouTube created the technology to detect uploaded videos that infringe
copyright in 2007. Content ID technology creates a ID File for
copyrighted audio and video material, and stores it in a database. When
a video is uploaded, it is checked against the database, and flags the
video as a copyright violation if a match is found. When this occurs, the
content owner has the choice of blocking the video to make it

unviewable, tracking the viewing statistics of the video, or adding
advertisements to the video
· Content ID scans over 100 years of video every day
· More than 3,000 partners use Content ID, including every major
US network broadcaster, movie studio and record label
· There are more than eight million reference files (over 500,000
hours of material) in YouTube’s Content ID database. That number has
doubled in the last year
· Over a third of YouTube’s total monetized views come from
Content ID
· More than 120 million videos have been claimed by Content ID
Social
The rise of Facebook, Twitter and other social networks has accelerated
the growth of YouTube as it enables discovery and sharing of online
video.
· 500 years of YouTube video are watched every day on Facebook
· Over 700 YouTube videos are shared on Twitter each minute
· 100 million people take a social action on YouTube (likes, shares,
comments, etc) every week
· An auto-shared tweet results in 6 new youtube.com sessions on
average
· There are 500 tweets per minute containing a YouTube link
· Millions of subscriptions to YouTube happen each day.
(Subscriptions allow you to connect with someone you’re interested in
— whether it’s a friend, or the NBA — and keep up on their activity on
the site)
· More than 50% of videos on YouTube have been rated or include
comments from the community
· Millions of videos are favorited every day

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing statistics

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